With the ubiquitous nature of social media effecting all areas of society, how do we as academic researchers need to respond to this challenge to use social media to promote our practice. This presentation will provide some clues.

1. The Social Media Triage:
With so many vehicles it is important to
maximise your presence
Associate Professor Michael Sankey
Director
Learning Environments and Media
@michael_sankey

2. Some first principles
• Triage: “…determining the priorities for action”
• Social media is first and foremost about people
• It’s about having the conversation with…
• It involves having a plan – what is to be:
– Enduring (longer-term storage for retrieval)
– Temporal (pointing toward the enduring)
– Episodic (around an event or series of events)
• At the end of the day we need to see ourselves as
‘thought leaders’ and ‘thought catalyzers’.

3. Why is this important
• We are professionals working at USQ
• By promoting us we also promote USQ
• So it is important how we differentiate ourselves
• We can do this through Social Media (Twitter, Facebook,
Instagram, etc)
• You may have a comprehensive Linkedin presence, or an
ePortfolio, or WordPress (blog) site, or all of the above.
• We will be talking thorough some of these options and what
it might mean for you to be seen as a thought leader in
your field (which you are).

4. Sourced from: http://web-to-printq.com/social-network-integratio/

5. • Social media
is all about
people
• Sharing
enjoyment
• It requires
having a
personal
comm’s plan

6. • Given the tremendous exposure of social media in the
popular press today, it would seem that we are in the midst
of an altogether new communication landscape.
• What does that mean for you (as individual researchers)?
• What does that mean to you (as a member of this tribe)?
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional
building blocks of social media. Business Horizons, 54(3), 241-251. doi: http://dx.doi.org/10.1016/j.bushor.2011.01.005

7. What does that look like for us?
Identity
Groups
Conversations
Relationships
Presence
Sharing
Reputation

8. It’s something to do with ‘Relatedness’
• In our western paradigm, relatedness is an
integral component in a number of theories.
• Self Determination Theory (SDT) describes intrinsic
motivation as being comprised of three components:
autonomy, competence and relatedness.
• Relatedness is considered as an essential psychological
characteristic of well-being
• It is a factor in determining motivation
• Relevant to our engagement and persistence.

9. Zig Ziglag once said:
“If you aim at nothing,
you will hit it every
time.”
Used with permission CC0 Public Domain. Image available from:
https://pixabay.com/en/archer-arrow-man-bow-aim-weapon-1153570/

10. Thought leadership
• You may not see yourself as being a thought leader,
but could you see yourself as being a thought catalyzer?
• cat·a·lyze
1. To modify, especially to increase, the rate of (a chemical
reaction) by catalysis.
2. To bring about; initiate: "The technology bred of science
has catalyzed stupendous economic growth" (Nature).
3. To produce fundamental change in; transform: changes in
student enrollment that have catalyzed the educational
system.
• However, we don’t want to be a thought inhibitors.

11. How do people see You?
• You as an:
– Individual
– Professional
• Should there be a difference?
• Do you actually give a Phoenix’s arse?
• But I assume that is not the case

12. Some facts from Pew
• Nearly two-thirds of American adults (65%)
use social networking sites
Sourced from the Pew Research Center at:
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

13. • Increased use by seniors
• Women and men about the same 68% v 62%
• The higher educated use it more often 76% v 54%
• Those in rural areas have a lower use 58% v 68%
Sourced from the Pew Research Center at:
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

14. In Australia
March 2016
• Facebook 15,000,000 users
• Youtube 14,200,000 users
• Wordpress 5,650,000 users
• Instagram 5,000,000 users
• Tumblr 4,450,000 users
• LinkedIn 3,800,000 users
• Twitter 2,800,000 users
• Blogspot 2,200,000 users
Source: http://www.socialmedianews.com.au/social-media-statistics-australia-march-2016/

15. Academics and the
Social Networks
• Research gate in the last year
has risen from 5 to 8 million
users
• 10,000 new every day
• Academia.edu 27 Million user
• Mendeley 3.1 Million users
• We work in a global economy
Source: Nature, Vol 512 14 Aug 2014
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711 N=3,500

16. • “These are tools that
people are using to raise
their profiles and become
more discoverable, not
community tools of social
interaction”
Deni Auclair from Outsell in
Burlingame, California (2014)
• 3 Million papers are on
Academia.edu
• 14 million on ResearchGate
N=3,500

17. Lets make a start
• An official
introduction
• Validates me
• Lays the foundation
• Links people to the
bigger picture

18. ePortfolio
• Overview
• CV
• Publications
• Blogs
• Consultations
• Links
• My images

19. USQ ePortfolio stats

20. Specialist platforms

21. SlideShare
• Keep it topical
• Link these specialist platforms
• Fed through to Linkedin and Twitter

22. What this looks like

23. LinkedIn

24. USQ ePrints

25. Wordpress
• My own domain
• Linked to from
everywhere
• Post semi-regularly
• Feed in my tweets
• Feed out to:
– Linkedin
– ePortfolio
– Twitter

26. Link it
Link it
Link it

27. Google Scholar

28. Research Gate

29. Getting connected

30. Simple
Google
search
• Google +
• Preferencing
.edu sites
• Then linkedin

32. Twitter

33. Instagram
• Links me back to my craft
• Shows me as a more holistic person
• I hope 
• Make it easy for people to find you

34. Site Icon Site Icon
Twitter Google +
SlideShare Google Scholar
YouTube ScoopIT
Facebook Vimeo
Research Gate Academia.edu
LinkedIn Blogger
Pinterest Flickr
WordPress Intsagram
Mahara/ePortfoli
o
ePrints

35. For me – I try to:
• Ensure my ePortfolio is always current
• Post something to LinkedIn once a fortnight
• Tweet everything I put up
• Syndicate to the ePortfolio
• Slide Share for all major presentations
• Tweet about this and link from ePortfolio
• If I can make a video out-of-it, I will, and this will go on
YouTube or Vimeo
• It will get tweeted and linked to a post LinkedIn

36. Activity

37. Conclusion
• I’m not saying you have to do anything with this
• But I do think we need to be out-there and promoting
ourselves
• Not for our own sake
• But I have found that I get more fulfillment out of what I am
doing
• To be seen as a thought leader within this institution and
within the sector

38. • Thanks for being a part of this!
• If you like what you have heard tweet about it
and make sure you tag me 
• #michael_sankey
• @michael_sankey