"The Dynamic Role of Social Media in Medical Education" presented at The Garage of Northwestern University in the Innovation in Teaching Series by Dr. Michael Gisondi, Associate Professor of Emergency Medicine and Medical Education, Northwestern University Feinberg School of Medicine. October 17, 2016.

1. The Dynamic Role of
Social Media in Medical Education
MICHAEL A. GISONDI, MD
ASSOCIATE PROFESSOR OF EMERGENCY MEDICINE & MEDICAL EDUCATION
NORTHWESTERN UNIVERSIT Y FEINBERG SCHOOL OF MEDICINE
@MIKEGISONDI @NORTHWESTERNEM
PRESENTED TO:
INNOVATION IN TEACHING SERIES
OFFICE OF THE PROVOST & THE GARAGE
NORTHWESTERN UNIVERSIT Y
@THEGARAGENU
OCTOBER 2016

2. Pertinent Disclosures
• Academic Life in Emergency Medicine www.aliem.com
• Northwestern University www.nuemblog.com
• I have never used Facebook.
• I am not in the key U.S. marketing demographic of 18-39 year olds.

3. INSPIRE you to use social media as
a tool for teaching and learning
LECTURE GOAL

4. “From Twitter to Tenure”
MICHELLE LIN, MD – MAY 2014

5. Social Media, defined:
Computer-mediated tools…
that allow you to create and share…
ideas, information, and interests…
in virtual communities and networks.

7. These are simply tools.
Use tools to fix problems.

8. Problem 1:
Student Advising for the NRMP Match

11. Curriculum Design:
“ALiEM EM Match Advice”
• Problem Identification: Erroneous online advice aboutThe Match
• Needs Assessment: Lack of advice from program directors
• Objectives: Pertinent content domains, re:The Match
• Educational Strategy: Google Hangout on Air
• Implementation: 1. Research 2. Script Prep 3.Tech Prep
• Program Evaluation: Disqus comments, Anectodal,Web Analytics

13. Problem 2:
JobTraining for Chief Residents

25. Curriculum Design:
“ALiEM Chief Resident Incubator”
• Problem Identification: Chief Residents need leadership skills development
• Needs Assessment: Lack of accessible training programs
No significant community of practice
• Objectives: Reflect pertinent content domains
• Educational Strategy: 1. Slack 2. Google Hangout on Air 3. Meetings
• Implementation: As shown
• Program Evaluation: Subscription renewals, Incubator expansion

27. Problem 3:
Analyzing Content in Podcasts and Blogs

28. Curriculum Design:
“EBM Conference”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to analyze content despite source
• Educational Strategy: Redesign journal club to include podcasts & blogs
• Implementation: EBM Conference
• Program Evaluation: CQI reflected in annual program evaluation

35. Insert NUEM analytics
curriculum design

36. Curriculum Design:
“www.NUEMBlog.com”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to produce blog content
• Educational Strategy: Near-peer reviewed blogs, faculty commentaries
• Implementation: www.nuemblog.com
• Program Evaluation: Web analytics, resident evaluations

38. Problem 4:
Talking aboutTwitter was inevitable

42. Problem 5:
What are the best sources of educational
material curated for trainees?

45. Curriculum Design:
ALiEM Approved Instructional Resources
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Program directors need quality III material
• Objectives: III credit to residents for using quality online study materials
• Educational Strategy: Curate content and deliver to residents with quizzes
• Implementation: ALiEM AIR Series
• Program Evaluation: Use of blog Q&A between residents and ALiEM editors

47. http://www.slideshare.net/michelleclin/cord-47050408
http://www.slideshare.net/search/slideshow?searchfrom=header&q=gisondi

53. Other items of interest:
• TheTeaching Course www.theteachingcourse.com
• The Podcasting Course www.thepodcastingcourse.com
• Slide Share www.slideshare.net
• Altmetric www.altmetric.com
• Symplur Healthcare Hashtags www.symplur.com
• Storify www.storify.com
• FemInEm www.feminem.com

56. Becoming a Better Educator Through
Social Media
• What is your
passion?
• What problem
needs fixing?
Leadership
• Choose the
right tool for
the job
Methodology
• Measures of
teaching and
learning
• Job satisfaction
Outcomes