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Using Social Media to Promote Your Career, JEDI, and Well-being

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Using Social Media to Promote Your Career, JEDI, and Well-being

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This lecture was presented to the Stanford School of Medicine Office of Faculty Development and Diversity on November 4, 2022. The session reviewed the use of social media to promote (1) your career, (2) JEDI (Justice Equity Diversity Inclusion), and (3) Well-being. There was a focus on building one's platform and online brand, how to contribute scientific content on social media platforms, and a deep dive into the strategic use of Twitter for JEDI and Well-being.

This lecture was presented to the Stanford School of Medicine Office of Faculty Development and Diversity on November 4, 2022. The session reviewed the use of social media to promote (1) your career, (2) JEDI (Justice Equity Diversity Inclusion), and (3) Well-being. There was a focus on building one's platform and online brand, how to contribute scientific content on social media platforms, and a deep dive into the strategic use of Twitter for JEDI and Well-being.

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Using Social Media to Promote Your Career, JEDI, and Well-being

  1. 1. Using Social Media to Promote Your Career, JEDI, and Well-being Al’ai Alvarez, MD Clinical Associate Professor Director of Well-being Department of Emergency Medicine Stanford University Michael A. Gisondi, MD Associate Professor Vice Chair of Education Department of Emergency Medicine Stanford University
  2. 2. @alvarezzzy @MikeGisondi Presented to: Stanford Office of Faculty Development and Diversity, November 4, 2022 Al’ai Alvarez has no pertinent disclosures to report, financial or otherwise. Michael Gisondi has no pertinent disclosures to report, financial or otherwise.
  3. 3. Objectives Engaged attendees will be able to: 1. List the benefits of using social media to advance their professional careers 2. Select social media platforms to promote their academic work 3. Describe how social media can advance justice, equity, diversity, and inclusion (JEDI)
  4. 4. Mike’s Agenda Promote Your Career Using Social Media 1. How to Build Your Platform 2. How to Promote Your Brand 3. How to Choose the Right Social Media 4. How to Contribute Content
  5. 5. “From Twitter to Tenure” Michelle Lin, MD (Stanford SOM ‘98) - May 2014
  6. 6. Stanford Introductory Seminars
  7. 7. A Stanford Conference on Social Media and COVID-19 Misinformation
  8. 8. PLATFORM
  9. 9. National Reputation = Promotion
  10. 10. Platform = Promotion
  11. 11. Success in Business = Compelling Product + Meaningful Platform
  12. 12. Academic Promotion = Compelling Scholarship + Dissemination of Expertise Success in Business = Compelling Product + Meaningful Platform Platform Matters
  13. 13. https://www.animateyour.science/post/visible-or-vanish
  14. 14. 3 Tips: to Build Your Platform Consistent Professional Brand Produce Relevant Content Correct Social Media Platform
  15. 15. Product .65¢ Brand $2.65 The power of strong BRANDS
  16. 16. “ ” “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon
  17. 17. Tip 1: Consistent Professional Brand “My research improves patient care by developing the most effective ways to train physicians.”
  18. 18. Stay on Brand
  19. 19. Digital Brand Confession I Broke My Branding Rules in 2020
  20. 20. NEVER: Post About Patients Digital Brand Pitfall
  21. 21. Tip 2: Select the Correct Social Media Platform
  22. 22. These are simply tools. Choose the right tool for the job.
  23. 23. Social Learning Theory: Getting Started on Twitter 1. Download Twitter on your phone. 2. Upload a professional headshot. 3. Write a very brief description of yourself. 4. Search for blog post: “Mom, This is How Twitter Works.” Read it.
  24. 24. http://www.momthisishowtwitterworks.com/
  25. 25. Social Learning Theory: Getting Started on Twitter 1. Download Twitter on your phone. 2. Upload a professional headshot. 3. Write a very brief description of yourself. 4. Search for blog post: “Mom, This is How Twitter Works.” Read it. 5. Compose your first tweet. #myfirsttweet 6. Follow 10 other medical professionals. 7. Post clinical pearls and your thoughts on research publications. 8. Never post about a patient.
  26. 26. Tip 3: Contribute Content
  27. 27. Synthesis Exchange Application Dissemination … of knowledge… … to improve health. Knowledge Translation
  28. 28. Synthesis Exchange Application Dissemination … of knowledge… … to improve health. Knowledge Translation
  29. 29. Contribute Content: Three Golden Rules Daily Posts Curate Content Give Take
  30. 30. Who to Follow? Hashtags: #MedTwitter #HMIChat #MedEdChat #AcademicTwitter Users: @StanfordMed @StanfordMedOFDD
  31. 31. Platforms
  32. 32. Twitter
  33. 33. #PrecisionLurking
  34. 34. The first tweet…
  35. 35. The basics… Type something.. (280-character limit)
  36. 36. Tagging and #Hashtags
  37. 37. “@StanfordMedOFDD #JEDI”
  38. 38. Adding a photo or 2 (4 max) = up to 10 tags
  39. 39. Tag people in the audience, speakers, co- authors, relevant experts…
  40. 40. That’s it. Breathe in. Exhale. Move on. (#selfcompassion)
  41. 41. 63 https://analytics.twitter.com/
  42. 42. 64 https://analytics.twitter.com/
  43. 43. 65 https://analytics.twitter.com/
  44. 44. 66
  45. 45. https://analytics.twitter.com/
  46. 46. http://bit.ly/3Dw6r6S
  47. 47. #JEDI education
  48. 48. #JEDI advocacy
  49. 49. #JEDI amplifier/ sponsorship
  50. 50. #JEDI and Managing misinformation 73
  51. 51. #YouAreNotALone #doctorsarehumanstoo
  52. 52. “I don’t do social media”
  53. 53. self-kindness mindfulness common humanity
  54. 54. 81
  55. 55. https://www.google.com/alerts
  56. 56. 83
  57. 57. 84
  58. 58. “I’m going to get in trouble.”
  59. 59. “I can’t be bothered. It’s too much work.”
  60. 60. “What if they take my ideas?”
  61. 61. “I don’t want people to harass me for what I post.”
  62. 62. …except when shared in social media. What happens in Vegas, stays in Vegas…
  63. 63. 90
  64. 64. Be an ally: amplify 91 Tag people QR code #hashtags +Picture
  65. 65. 92 Help with #FOMO
  66. 66. Choose kindness. #selfcompassion Report. https://onlineharassment-internal.stanford.edu/
  67. 67. 94
  68. 68. Social Media and Me: How #SoMe can promote work, JEDI, and well-being Harnessing #SoMe as an academician @alvarezzzy @MikeGisondi

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