WebRTC Market Status & Opportunities Presentation that Dean Bubley and Martin Geddes gave at the Future of Voice workshop. It provides an overview on the market status of WebRTC - adoption, development areas and opportunities.

1. Future of Voice Workshop
WebRTC Market Status &
Opportunities
8th October 2013
Dean Bubley & Martin Geddes
dean.bubley@disruptive-analysis.com
mail@martingeddes.com

2. App/web-embedded RTC talked about for years
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

3. App/web-embedded RTC talked about for years
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Expensive
Inflexible
Poor developer support
Limited use-cases
Reliance on “call” model
Poor audio/video
Hard to integrate
= Patchy adoption & little
developer enthusiasm / buzz
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

4. WebRTC has created the buzz & excitement
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Democratised the idea of realtime voice/video/data
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Easy elevator pitch
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“It’s like Skype – but in the browser, with no plug-ins!”
“Three simple Javascript APIs – millions can use it!”
“It’s being evangelised by Google & all these other guys!”
Mix of (fast) standardisation & “pragmatic proprietary”
Encourages experimentation with a very low bar
Usable at multiple levels of abstraction / effort / commitment
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Carries a sense of inevitability & scope for innovation
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Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

5. Original 3-way support for WebRTC expanding
Enterprise
Network
tools
Devices
WebRTC
Consumer
Web
Telco
TV &
gaming
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

6. WebRTC rapidly expanding past “calls”
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

7. WebRTC will drive disruptive service innovation
Million
Device base supporting WebRTC growing Zeroà4bn in 4 years
Source: Disruptive Analysis WebRTC Strategy Report, Feb 2013 & Q2 Update August 2013
Definitions & methodology in report - See disruptivewireless.blogspot.com for details
October 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

8. ... although it’s not quite as “easy as it looks” yet
Signalling
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

9. “WebRTC is not a standard. It’s a movement”
(Quote from Tsahi Levent-Levi @tsahil)
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Irony: problems are making WebRTC stronger not weaker
“Hardcore” comms developers going “down to the metal”
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Longer-tail developers being addressed by API/cloud players
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Building around core RTCWeb protocols & media engine
Embedding WebRTC elements into desktop applications
“Packaged” WebRTC capabilities like multiparty video
Abstraction to avoid risk from changing standards
APIs for iOS, Android apps
Cloud features
Next tier up of service platforms emerging too
Renewed interest in “realtime everywhere”
No “religion” about WebRTC “purity” – just get on with it!
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

10. WebRTC made easier via 3rd-party APIs
CU-RTC-Web?
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

11. View Oct’13: lead WebRTC use-cases
Live &
commercial
Pilots / precommercial
Trials &
demos
October 2013
Early enterprise adoption
• “Call me” buttons
• Contact centre
• First telehealth apps
Initial consumer web apps/devices
• Remote 1-1 education/training/sales
• Free standalone video-calling
• Chromecast
• Developer SDKs & APIs
• Vertical niche solutions (finance, health)
• Corporate conferencing
• Full enterprise UC
• Telco core/IMS extension
• Entertainment & consumer electronics
• M2M, CDN & data-centric apps
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

12. What use-cases lead?
Existing
web
services
Adding real-time
comms capabilities
Existing
realtime
comms
services
Extending via the web,
blending web capabilities
?
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

13. For telcos WebRTC is really a magnifier/catalyst
Now
With WebRTC
Bigger opportunities
Worse threats
Faster speed
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

14. Multiple telco angles/oppo’s for selling WebRTC
Telco-OTT
reach improved
by WebRTC
Extension of
IMS / RCS /
VoLTE over
WebRTC
Enterprise
VoIP / UC /
conferencing
moving to
WebRTC
Telco
WebRTC
interest
Ground-up
interest in
WebRTC (in
labs etc)
Apps, developer
& HTML5
initiatives
adding WebRTC
+ Policy / broadband teams: Can we detect / block / bill for it?
Regulatory: What does this mean, how do we do 911 etc?
IMS extension currently “loudest” Telco/WebRTC domain, but not necessarily
most important. Execs should ensure it is exploited across the organisation
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

15. Other development
areas

16. “Other stuff”
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Telecom APIs
1st party:
internal
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Telco-OTT
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Rapid rise of interest...
... but not easy to get right
Step-up of partnerships
Main focus on “extensions” & APIs
Few pure OTTs from telcos in voice
2nd party:
SIs &
partners
3rd party:
Long tail
devs
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Moving in right direction
Focus on real telco assets
Focus on needs of developers
Pragmatism not dogmatism
New ecosystem of specialists
Oct 2013
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Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

17. “Other stuff”
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SDN/NFV
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VoLTE & RCS/joyn
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Too large a topic to do justice
SDN mostly out-of-scope
NFV – more “real” & short-term
Progression:
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More VoLTE launches in H1’14?
Still various issues/problems
S Korea as a special case?
RCS/joyn still not gone anywhere
US launches will be significant
Continued discussion of RCS API
Emergence of “RCSaaS” (NFV-ish)
Many question marks remain over
handset support
Can’t see Apple ever implementing
IMS stack – would be insanity
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Proprietary HW to commodity boxes
to virtualisation to full cloud basis
Certain functions / elements more
NFV-able (eg media processing,
edge functions like SBC, DSR)
Unclear fit with other trends in
telco org structure (eg some biz
units moving to “BYOnetwork”)
Oct 2013
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Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

18. Get in touch
We can help you prepare for a
world where voice is a feature,
not a service. Find out more
dean.bubley@disruptive-analysis.com
twitter.com/disruptivedean
www.disruptive-analysis.com
Newsletter
Oct 2013
mail@martingeddes.com
Twitter.com/martingeddes
www.martingeddes.com
Newsletter
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013