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WebRTC Market Status & Voice/Video Overview

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Presentation on WebRTC Market Status given by Dean Bubley at the 2015 AT&T Developer Summit. Covers the evolution of voice & video, changing dynamics of WebRTC market and industry structure, and key use-cases and opportunities for developers

Published in: Internet

WebRTC Market Status & Voice/Video Overview

  1. 1. The views expressed in this presentation do not necessarily reflect the views of AT&T. WebRTC: State of the Market Dean Bubley, Disruptive Analysis AT&T Developer Conference, Las Vegas, 5th January 2015 dean.bubley@disruptive-analysis.com @disruptivedean Copyright Disruptive Analysis Ltd 2015January 2015
  2. 2. About Disruptive Analysis  Independent analyst house & strategic consulting firm  Advisor to telcos, vendors, developers, regulators & investors  Contrarian with controversial opinions  Covering WebRTC since June 2011  Reports on WebRTC Markets & Strategies Feb’13 & Sep’14  Recognised with a WebRTC Pioneer Award Twitter @disruptivedean Blog: disruptivewireless.blogspot.com Copyright Disruptive Analysis Ltd 2015January 2015
  3. 3. The question I always ask at telecoms events… Copyright Disruptive Analysis Ltd 2015January 2015 Why do people make phone calls, or video calls, anyway?
  4. 4. Old distant voice [Tele-phone] >100 years ago Pretty good for the 19th century... Copyright Disruptive Analysis Ltd 2015January 2015 But apart from mobility, not much has changed Communications makes more sense in context
  5. 5. Phone calls are jacks-of-all trades. Many use-cases: Gossip Meeting up Flirting B2C Cust Svc B2B internal Spam Showing off Work Wasting time Copyright Disruptive Analysis Ltd 2015January 2015 Diagram is illustrative, not actual data
  6. 6. Enter WebRTC… WebRTC is a way to “democratise” the use of voice & video communications beyond traditional phone calls. It enables developers to embed “real time” communications directly into websites & apps in innovative ways. WebRTC can also be integrated with all sorts of existing communications systems & platforms This significance of this is huge & underestimated. Copyright Disruptive Analysis Ltd 2015January 2015
  7. 7. 3 trends: competition, embedding & substitution Copyright Disruptive Analysis Ltd 2015January 2015 Cheaper, better, “calls” Better ways to perform tasks Non-call & embedded voice Skype Appear.in Viber iMessage Amazon Snapchat Uber Facebook Kayak Realtime comms is becoming purpose- and context-specific Video optional
  8. 8. Original “web” vision of WebRTC (2012 view) Copyright Disruptive Analysis Ltd 2015January 2015 Web server Javascript APIs W3C (connect, use cam/mic, send data) IETF RTCWeb Protocols (codecs, transport, security etc) Browser P2P Voice Video Realtime Data No pre-defined signalling, IDs etc Javascript APIs W3C (connect, use cam/mic, send data) IETF RTCWeb Protocols (codecs, transport, security etc) Browser Open-source, no plug-ins Open-source, no plug-ins
  9. 9. Evolved vision of WebRTC (2013/14 view) Copyright Disruptive Analysis Ltd 2015January 2015 Gateway or platform [media, signalling, identity, security etc] SS7/IMS UC Contact centre etc Javascript APIs W3C (connect, use cam/mic, send data) IETF RTCWeb Protocols (codecs, transport, security etc) Browser Open-source, no plug-ins Web server
  10. 10. Built-into apps / OS And in 2015: Technology purists need not apply Copyright Disruptive Analysis Ltd 2015January 2015 “WebRTC” is more a philosophy than a fixed standard Javascript WebRTC APIs W3C IETF RTCWeb Protocols Browser IETF RTCWeb Protocols (+maybe modifications) 3rd party APIs & cloud platforms Plug-ins ORTC API ORCA API IETF RTCWeb Protocols Browser + ??? ?? Gateways IMS UC Call centre etc
  11. 11. WebRTC on >6bn devices by 2019 Copyright Disruptive Analysis Ltd 2015January 2015 Million WebRTC devices worldwide, year-end Source: Disruptive Analysis 2014 Edition WebRTC Report 0 1000 2000 3000 4000 5000 6000 7000 2011 2012 2013 2014 2015 2016 2017 2018 2019 Other (TV+M2M/IoT) Smartphones Tablets PCs
  12. 12. Devices & IoT WebRTC use-cases & platforms Copyright Disruptive Analysis Ltd 2015January 2015 Enterprise Telcos, TV & other SPs Cloud Platforms, APIs & SDKs Tool & Enablers Consumer Web/Apps
  13. 13. Lead WebRTC use-cases, Jan’15 Copyright Disruptive Analysis Ltd 2015Source: Disruptive Analysis WebRTC report update Sep 2014 Customer service & platforms • Mayday, Amex etc video support • Contact centres (internal / call-me) • Developer SDKs/platforms • Analytics & processing • Mobile consumer VoIP & social chat • Remote 1-1 education/training/healthcare • Free standalone video-calling • Conferencing niches & web extensions • Innovative UC & collaboration Live & commercial • Full-scale corporate conferencing & UC • Telco VoLTE/IMS extension • CDNs, File/screen-sharing & anonymous search Pilots / pre-commercial Trials & demos • Entertainment & consumer electronics • IPTV & personal broadcast • M2M & IoT • Public Safety
  14. 14. New models for customer service & support Copyright Disruptive Analysis Ltd 2015January 2015 • Two-way audio • One-way video • Remote control • Screen-sharing Innovator: Amazon Mayday Future? Website support goes beyond IM Video check-in agents at smaller airports Video tellers at ATMs for added confidence & personalisation
  15. 15. Enterprise comms becoming “dis-unified”? Copyright Disruptive Analysis Ltd 2015January 2015 UC core WebRTC APIsCustomer interaction Collaboration & conferencing Vertical apps Mobility Horizontal apps UC extended by WebRTC via WebRTC app framework UC marginalised by WebRTC User UC Conferencing Integrated app needing legacy telephony etc Comms-enriched apps & cloud services Federated apps, common platform Standalone apps Mobile apps
  16. 16. Completely new concepts are possible (1) Copyright Disruptive Analysis Ltd 2015January 2015
  17. 17. Completely new concepts are possible (2) Copyright Disruptive Analysis Ltd 2015January 2015
  18. 18. Completely new concepts are possible (3) Copyright Disruptive Analysis Ltd 2015January 2015
  19. 19. WebRTC-enabled “things” already here Copyright Disruptive Analysis Ltd 2015January 2015
  20. 20. Not just voice & video – also realtime data Copyright Disruptive Analysis Ltd 2015January 2015
  21. 21. De-lamination of communications Copyright Disruptive Analysis Ltd 2014November 2014 Connectivity UI / UX Cloud / Processing / APIs Application Logic Identity / Security / Interoperability Firewall traversal APIs Bandwidth estimation WebRTC IaaS Decomposed functions or auxiliary services Transcoding aaS Public network gateway Identity APIs Cloud platform & APIs Open-source libraries Comms-enabled OS Mobile SDKs & APIs Cloud storage Analytics aaS Browse / app / hybrid A/ B testing 3rd-party buttons/APIs Developers have a huge range of choices of how to create apps/experiences
  22. 22. New stakeholders in service/app creation Copyright Disruptive Analysis Ltd 2015January 2015 Telco / MSO End-user Vendors & standards Services creation Experiences consumption Experiences curator Experiences designer Experiences developer Cloud API player IT vendorPlatform creation Open- source In- house dvlpt Element creation
  23. 23. WebRTC vendor / platform space very complex Copyright Disruptive Analysis Ltd 2015January 2015 General + mobile SDK Products Services Functions Solutions Platforms Gate- ways/ SBCs API pltfms 2013 2014 App Pltfm TURN Media Server aaP Video chat IMS/ WebR TC Vertical SaaS (CRM, HR etc) Media servers UC & UCaaS Messaging CRM /CCs UC
  24. 24. WebRTC is likely to touch a large % of Internet users Copyright Disruptive Analysis Ltd 2015January 2015 Million Internet Users, year-end 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2011 2012 2013 2014 2015 2016 2017 2018 2019 Users of app-embedded VoIP/Video comms Internet users not using app-embedded VoIP/video Source: Disruptive Analysis 2014 Edition WebRTC Report
  25. 25. Conclusion  WebRTC is maybe most exciting thing in comms for 10 years  “Democratisation” of voice & video into web & apps  Not just about “calls” but new ways to interact  Already here & being used  Not just about browsers – mobile growing fast  A “movement” as well as a standard  Important role for platform / API providers  Many options for telecom providers to become involved  A new ecosystem for developers, telcos & cloud players Copyright Disruptive Analysis Ltd 2015January 2015
  26. 26. 2014/15 Disruptive Analysis WebRTC Report  196 pages  >100 tables & charts  Primary research  Detailed forecasts  Author is WebRTC Pioneer  Telecom, business, consumer & M2M use-cases  Analysis of platforms/cloud Copyright Disruptive Analysis Ltd 2015January 2015
  27. 27. www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis WebRTC: appear.in/disruptiveanalysis Copyright Disruptive Analysis Ltd 2015January 2015

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