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WebRTC: Service-Provider Perspectives 
Dean Bubley, Disruptive Analysis 
September 29th 2014 
dean.bubley@disruptive-analy...
About Disruptive Analysis 
 London-based analyst house & strategic consulting firm 
 Advisor to telcos, vendors, regulat...
2014 Disruptive Analysis WebRTC Report 
 196 pages 
 >100 tables & charts 
 Primary research 
 Detailed forecasts 
 A...
The big problem 
Beyond Peak Telephony 
Copyright May 2014 Disruptive Analysis Ltd 2014
Pretty good for the 19th century... 
Old distant voice [Tele-phone] 
>100 years ago 
But apart from mobility, not 
much ha...
3 trends: competition, embedding & substitution 
Cheaper, 
better, 
“calls” 
Non-call & 
embedded 
voice 
Better ways 
to ...
VoLTE adoption patchy – extensions needed 
Source: Disruptive Analysis 2014 WebRTC Report 
Copyright September 2014 Disrup...
The vision: voice & video comms everywhere 
…but Flash & other mechanisms 
clunky/poor quality 
Copyright September 2014 D...
Original vision of WebRTC (2012 view) 
Javascript APIs W3C 
(connect, use cam/mic, 
send data) 
IETF RTCWeb Protocols 
(co...
2014: Technology purists need not apply 
3rd party APIs & cloud 
platforms 
IETF RTCWeb Protocols 
(+maybe modifications) ...
WebRTC on >6bn devices by 2019 
Million WebRTC 
devices, year-end 
Source: Disruptive Analysis 2014 Edition WebRTC Report ...
WebRTC use-cases & platforms 
Devices 
& IoT 
Enterprise 
Telcos, 
TV & other 
SPs 
Consumer 
Web/Apps 
Cloud Platforms, A...
Lead WebRTC use-cases, Sep’14 
Customer service & platforms 
• Mayday, Amex etc video support 
• Contact centres (internal...
Main WebRTC strategies for SPs? 
Extend on-net 
services 
& IMS / 
SS7 
Faster/ 
cheaper 
Telco-OTT 
apps 
Sell 
packaged ...
2bn+ potential WebRTC users by 2019 
Million WebRTC 
users, year-end 
Source: Disruptive Analysis 2014 WebRTC Report 
See:...
Telcos: WebRTC deployments / interest 
Telefonica NTT 
Telenor Interoute 
One Bridge 
FinNet 
TV-based 
videoconferencing ...
Non-telco use-cases illustrate what’s possible 
Copyright September 2014 Disruptive Analysis Ltd 2014
Non-telco use-cases illustrate what’s possible 
Copyright September 2014 Disruptive Analysis Ltd 2014
WebRTC-enabled “things” already here 
Copyright September 2014 Disruptive Analysis Ltd 2014
Not just voice & video: realtime data, CDN & IoT 
Pilot customer 
Incubated by 
Copyright September 2014 Disruptive Analys...
De-lamination of communications 
UI / UX 
Cloud / Processing / APIs 
Application Logic 
Identity / Security / Interoperabi...
Cloud/SP/platform players especially important 
Copyright September 2014 Disruptive Analysis Ltd 2014 
… and many 
others ...
Policy & innovation…… …..vs. politics 
In-house 
apps & 
content 
Distance 
Tensions 
Copyright September 2014 Disruptive ...
New stakeholders in communications 
Telco / SP End-user 
Vendors & 
standards 
Services creation Services consumption 
Cop...
New stakeholders in communications 
Telco / SP 
Experiences developer 
Copyright Sep 2014 Disruptive Analysis Ltd 2014 
Ex...
The WebRTC-Telco approach to innovation 
“We had 3 interns in for the summer, so we got them to 
do something with WebRTC ...
Conclusion 
 WebRTC is maybe most exciting thing in comms for 10 years 
 “Democratisation” of voice & video into web & a...
www.disruptive-analysis.com 
disruptivewireless.blogspot.com 
@disruptivedean 
information@disruptive-analysis.com 
Skype:...
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WebRTC Drivers & Opportunities for Telecom Service Providers

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Telecom operators face numerous challenges in their core communications business. We are past the point of "peak telephony" while VoLTE deployment is slow and patchy. End-users are fragmenting their use of voice and video, as "best of breed" applications emerge, while other software and websites embed new forms of communications with WebRTC.

Telecom and cable operators have a large role to play here - they too can extend, build or resell WebRTC services, sometimes standalone, and sometimes linked to their existing network infrastructure and IMS platforms.

Yet WebRTC highlights the organisational challenges for operators - reconciling different business units & service domains, and changing their culture to embrace developers, design-led mentality & more acceptance of risk. But with 6bn+ WebRTC devices expected to be in the market by 2019, telcos have a huge addressable market.

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WebRTC Drivers & Opportunities for Telecom Service Providers

  1. 1. WebRTC: Service-Provider Perspectives Dean Bubley, Disruptive Analysis September 29th 2014 dean.bubley@disruptive-analysis.com @disruptivedean
  2. 2. About Disruptive Analysis  London-based analyst house & strategic consulting firm  Advisor to telcos, vendors, regulators & investors  Contrarian with controversial opinions  Covering WebRTC since almost Day 1: June 2011  NEW EDITION WEBRTC REPORT published Sep 2014  Published report on “Telco-OTT Strategies”, 2012  Non-Neutral Mobile Broadband Report, June 2014 Twitter @disruptivedean Blog: disruptivewireless.blogspot.com Copyright September 2014 Disruptive Analysis Ltd 2014
  3. 3. 2014 Disruptive Analysis WebRTC Report  196 pages  >100 tables & charts  Primary research  Detailed forecasts  Author is WebRTC Pioneer  Telecom, business, consumer & M2M use-cases  Analysis of platforms/cloud Copyright September 2014 Disruptive Analysis Ltd 2014
  4. 4. The big problem Beyond Peak Telephony Copyright May 2014 Disruptive Analysis Ltd 2014
  5. 5. Pretty good for the 19th century... Old distant voice [Tele-phone] >100 years ago But apart from mobility, not much has changed. Still a one-size fits all solution
  6. 6. 3 trends: competition, embedding & substitution Cheaper, better, “calls” Non-call & embedded voice Better ways to perform tasks Video optional Copyright September 2014 Disruptive Analysis Ltd 2014 Skype Tuenti Viber iMessage Amazon Snapchat Uber Facebook Kayak Realtime comms is becoming purpose- and context-specific
  7. 7. VoLTE adoption patchy – extensions needed Source: Disruptive Analysis 2014 WebRTC Report Copyright September 2014 Disruptive Analysis Ltd 2014
  8. 8. The vision: voice & video comms everywhere …but Flash & other mechanisms clunky/poor quality Copyright September 2014 Disruptive Analysis Ltd 2014
  9. 9. Original vision of WebRTC (2012 view) Javascript APIs W3C (connect, use cam/mic, send data) IETF RTCWeb Protocols (codecs, transport, security etc) Browser Web server Copyright September 2014 Disruptive Analysis Ltd 2014 Javascript APIs W3C (connect, use cam/mic, send data) IETF RTCWeb Protocols (codecs, media transport, security etc) Browser P2P No pre-defined signalling, IDs etc Voice Video Realtime Data Open-source, no plug-ins Open-source, no plug-ins
  10. 10. 2014: Technology purists need not apply 3rd party APIs & cloud platforms IETF RTCWeb Protocols (+maybe modifications) Built-into apps / OS Javascript WebRTC APIs W3C IETF RTCWeb Protocols Browser Plug-ins “WebRTC” is more a philosophy than a fixed standard Copyright September 2014 Disruptive Analysis Ltd 2014 ORTC API (coming soon) IETF RTCWeb Protocols Browser + ??? ?? Gateways IMS UC Call centre etc
  11. 11. WebRTC on >6bn devices by 2019 Million WebRTC devices, year-end Source: Disruptive Analysis 2014 Edition WebRTC Report Copyright September 2014 Disruptive Analysis Ltd 2014
  12. 12. WebRTC use-cases & platforms Devices & IoT Enterprise Telcos, TV & other SPs Consumer Web/Apps Cloud Platforms, APIs & SDKs Tool & Enablers Copyright September 2014 Disruptive Analysis Ltd 2014
  13. 13. Lead WebRTC use-cases, Sep’14 Customer service & platforms • Mayday, Amex etc video support • Contact centres (internal / call-me) • Developer SDKs/platforms • Analytics & processing Consumer web apps & enterprise UC • Mobile consumer VoIP & social chat • Remote 1-1 education/training/healthcare • Free standalone video-calling • Conferencing niches & web extensions • Innovative UC & collaboration • Google (Chromecast, Hangouts etc) Live & commercial • Full-scale corporate conferencing & UC • CDNs • File/screen-sharing & anonymous search Pilots / pre-commercial Trials & demos • Telco VoLTE/IMS extension • Entertainment & consumer electronics • IPTV & personal broadcast • M2M & IoT • Public Safety Copyright Source: Disruptive Analysis WebRTC report update Sep 2014 Disruptive Analysis Ltd 2014
  14. 14. Main WebRTC strategies for SPs? Extend on-net services & IMS / SS7 Faster/ cheaper Telco-OTT apps Sell packaged WebRTC services to subscriber Strengthen enterprise & verticals Enhance developer platform Copyright September 2014 Disruptive Analysis Ltd 2014 Also: Content / IPTV invest / incubate / acquire Improve own CRM & systems M2M, devices etc
  15. 15. 2bn+ potential WebRTC users by 2019 Million WebRTC users, year-end Source: Disruptive Analysis 2014 WebRTC Report See: disruptivewireless.blogspot.com Note: Complex definitions & assumptions. Categories overlap. Inquire for details Copyright September 2014 Disruptive Analysis Ltd 2014
  16. 16. Telcos: WebRTC deployments / interest Telefonica NTT Telenor Interoute One Bridge FinNet TV-based videoconferencing w/ptnr TellyBean & many others Copyright September 2014 Disruptive Analysis Ltd 2014 Sprint MessagePlus RCS uses WebRTC inside iOS app Several other launched & planned services, plus prototypes, standards participation, demo etc. See Disruptive Analysis WebRTC report for details
  17. 17. Non-telco use-cases illustrate what’s possible Copyright September 2014 Disruptive Analysis Ltd 2014
  18. 18. Non-telco use-cases illustrate what’s possible Copyright September 2014 Disruptive Analysis Ltd 2014
  19. 19. WebRTC-enabled “things” already here Copyright September 2014 Disruptive Analysis Ltd 2014
  20. 20. Not just voice & video: realtime data, CDN & IoT Pilot customer Incubated by Copyright September 2014 Disruptive Analysis Ltd 2014
  21. 21. De-lamination of communications UI / UX Cloud / Processing / APIs Application Logic Identity / Security / Interoperability Connectivity Copyright September 2014 Disruptive Analysis Ltd 2014 Browse / app / hybrid A/ B testing 3rd-party buttons/APIs Own external APIs Cloud storage Analytics aaS Cloud platform & APIs Open-source libraries Comms-enabled OS Firewall traversal APIs Bandwidth estimation WebRTC IaaS Decomposed functions or auxiliary services Transcoding aaS Public network gateway Identity APIs Developers have a huge range of choices of how to create apps/experiences
  22. 22. Cloud/SP/platform players especially important Copyright September 2014 Disruptive Analysis Ltd 2014 … and many others Acquired
  23. 23. Policy & innovation…… …..vs. politics In-house apps & content Distance Tensions Copyright September 2014 Disruptive Analysis Ltd 2014 Strategy Telco execs & central labs Marketing / Product Core IT network Radio network Devices Legal Tensions Tensions
  24. 24. New stakeholders in communications Telco / SP End-user Vendors & standards Services creation Services consumption Copyright September 2014 Disruptive Analysis Ltd 2014
  25. 25. New stakeholders in communications Telco / SP Experiences developer Copyright Sep 2014 Disruptive Analysis Ltd 2014 Experiences curator End-user Vendors & standards Services creation Experiences consumption Experiences designer Cloud API player IT vendor Platform creation Open-source In-house develop-ment Element creation
  26. 26. The WebRTC-Telco approach to innovation “We had 3 interns in for the summer, so we got them to do something with WebRTC as a project” “All the grown-ups were away, so we just launched it” @daginge: “Please don't make me learn telecom, signed, The Web People. #WebRTCexpo” Copyright September 2014 Disruptive Analysis Ltd 2014
  27. 27. Conclusion  WebRTC is maybe most exciting thing in comms for 10 years  “Democratisation” of voice & video into web & apps  Not just about “calls” but new ways to interact  Already here & being used  Not just about browsers – mobile growing fast  A “movement” as well as a standard  Important role for platform / API providers  Many options for telecom providers to become involved…  … but requires a web/developer/designer mindset Copyright September 2014 Disruptive Analysis Ltd 2014
  28. 28. www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis WebRTC: appear.in/disruptiveanalysis Copyright September 2014 Disruptive Analysis Ltd 2014

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