TiECON Midwest Conference Ritz Carlton - Dearborn, MI October 23, 2009

1. Startup Marketing: Rules for Revolutionaries Michael Gaiss Senior Vice President [email_address] Twitter: @MichaelGaiss

3. Nasdaq: VPRT $120,200,000 Internet-based printing $295,000,000 Acquired by Lucent Switching equipment Acquired by Staples Specialty retailer Nasdaq: ODSY $54,000,000 Hospice care provider $355,000,000 Acquired by Tellabs Optical access solutions Nasdaq: NXCD $120,000,000 Online credit provider $5,400,000,000 Acquired by Terra Networks Global internet network Nasdaq: LULU $32,760,000 Specialty apparel retailer Nasdaq: CKFR $86,4000,000 Electronic bill pay systems Nasdaq: BFRE $67,200,000 Performance-based online marketing Nasdaq: AVID $56,000,000 Video editing systems Nasdaq: ASKJ $42,000,000 Online Search $567,000,000 Acquired by Cisco Systems Broadband VPN solutions Nasdaq: CONR $78,000,000 Acquired by J&J for $1.4B Drug eluting stents Nasdaq: EXAS $65,000,000 Genomics-based technologies Nasdaq: HLCS $48,600,000 Developer of instruments for DNA sequencing $1,100,000,000 Acquired by AOL Advanced mapping solution Nasdaq: SYBS $49,600,000 Relational database management software $325,000,000 Acquired by Cisco Systems Web-enabled call center Nasdaq: STAR $126,000,000 Infrastructure Products

6. Changing Paradigm Communities Target Audience Powerful Networks Powerful Media Real Time Deadlines People & Relationships Institutions Build Community Tell Your Audience Informal & Conversational Formal & Instructive Influence & Persuade Command & Control Advocate Preach Engage & Participate Transmit The Digital World Old School

8. 1. Immerse Yourself in the Flow Immerse Yourself

9. Immerse Yourself

10. Google Alerts Immerse Yourself

11. Google Reader Immerse Yourself

12. TweetDeck Immerse Yourself

13. 2. Embrace Thought Leadership A thought leader is a person/organization that is recognized among peers and the industry for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. A distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Thought Leadership

16. Thought Leadership

20. What’s the “Golden Triangle”? Pay Per Click ($$$) Natural (Free) Stats - 85% click on “natural” (unpaid) results - 72% of searchers click on the first link of interest - 25.5% read all listings first, then decide - Position 7-10 in natural listings = top 4 PPC slots on the right hand side of the page Online Presence

28. HubSpot’s WebSite Grader Online Presence

29. Search Engine Marketing (SEM) Paid Search Organic Online Presence

31. Google AdWords Online Presence

32. Pursue Social Media Channels Online Presence

40. Own More in the Sales Funnel

42. Startup Marketing: Rules for Revolutionaries Michael Gaiss Senior Vice President [email_address] Twitter: @MichaelGaiss