Customer Successsuccess-potential-the-foundation-of-customer-success starts with acquiring customers that have Success Potential.
Customers that have Success Potential are said to be good-fit customers. This is the opposite of bad-fit customers that cannot get value from a relationship with us now or in the near future.
A typical reaction to any type of action that appears to limit your market is the Fear of Missing Out (FOMO).
So when I say that you should NOT do business with a customer that doesn't have Success Potential, FOMO is going to tell you that you should. FOMO is going to tell you that this is limiting YOUR potential, that it's lowering your Total Addressable Market (TAM).
But FOMO is wrong and if you let it dictate how you run your business, you're wrong, too.