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No One Cares About Your Stupid Little Startup

  1. Very boring website: No screenshots, product descriptions
  2. Traffic from blogging – problems with email & entrepreneurship
  3. “Too much demand”
  4. Badge program
  5. Maintained forgiveness of beta users
  6. Wanted to accelerate WOM & virality for upcoming pop
  7. 100k user beta list
  8. Officially launched Xobni open beta in NYT
  9. 95k web visitors on day 1
  10. 70k visitors on day 2!!
  11. With product/market fit
  12. Official adoption in enterprises
  13. PR & virality aren’t predictably scalable
  14. Ain’t nothing wrong with spending money to make money