SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
No one cared about my
stupid little startup(and they don’t care about yours either)<br />Matt Brezina<br />Co-founder, Xobni<br />Matt@xobni.com<br />Twitter: @brezina<br />
Xobni’s Path To 3 Million
Downloads(a 3.5 year journey)<br />Paid<br />Drivers<br />Nerd<br />Scarcity<br />Invite<br />Beta<br />Public Beta<br />Private Beta<br />Iteration<br />GA<br />Stealth<br />
Personal relationships with press and
demo under embargo</li></ul>(ask for help before you need it)<br />1.5 years<br />50<br />users<br />Paid<br />Drivers<br />Nerd<br />Scarcity<br />Invite<br />Beta<br />Public Beta<br />Private Beta<br />Iteration<br />GA<br />Stealth<br />
Used demand for private beta
as proxy for need of a solution to info overload and the value of a people focused inbox</li></ul>1 year<br />1.5M<br />users<br />Paid<br />Drivers<br />Nerd<br />Scarcity<br />Invite<br />Beta<br />Public Beta<br />Private Beta<br />Iteration<br />GA<br />Stealth<br />
Need business model to make
the sausage machine work</li></ul>6<br />months<br />3M<br />users<br />Paid<br />Drivers<br />Nerd<br />Scarcity<br />Invite<br />Beta<br />Public Beta<br />Private Beta<br />Iteration<br />GA<br />Stealth<br />
Tip 1.<br />Tie yourself to
a bigger trend<br />The web inside your inbox<br />Facebook crossing into the business world<br />Email is the oldest online social network<br />Enterprise software is now going bottoms up<br />Email overload is drowning the information worker<br />Microsoft sucks<br />
Case Study: Email Me Instead<br
/>I had 10k users and new blog/press relationships, before Xobni was even in public beta<br />
Tip 2<br />Take every opportunity
to meet a journalist in person<br />Get product feedback<br />Social events<br />Make introductions<br />Base your company where the media is<br />
Case Study: Xobni<br />Our 5th
employee was customer support<br />Elite Alpha forum of 500 users <br />Phone call (and blog) with one user per week<br />Special twitter handle for customer support<br />Engineers do tech phone calls with users<br />We send out a lot of tshirts<br />
Now, 3 million people know
about – and care about - my stupid little startup<br />Matt Brezina<br />Co-founder, Xobni<br />Matt@xobni.com<br />Twitter: @brezina<br />