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No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup
No One Cares About Your Stupid Little Startup

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No One Cares About Your Stupid Little Startup

Dec. 2, 2009••
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Business
Technology

Xobni's path to 3 Million downloads and the PR strategies involved

Matt Brezina
Entrepreneur at Sincerely Inc.
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No One Cares About Your Stupid Little Startup

  4. Very boring website: No screenshots, product descriptions
  5. Traffic from blogging – problems with email & entrepreneurship
  8. “Too much demand”
  11. Badge program
  14. Maintained forgiveness of beta users
  17. Wanted to accelerate WOM & virality for upcoming pop
  18. 100k user beta list
  21. Officially launched Xobni open beta in NYT
  22. 95k web visitors on day 1
  23. 70k visitors on day 2!!
  26. With product/market fit
  28. Official adoption in enterprises
  31. PR & virality aren’t predictably scalable
  32. Ain’t nothing wrong with spending money to make money
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