Mobile Disruption & the Power of Multimedia Feedback - Confirmit

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Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Disruption
& the Power of
Multimedia Feedback
Jason Jacobs, Mobile Solutions Engineer
Mobile is the channel to use
when feedback really counts

2
Copyright © 2014 Confirmit. All Rights Reserved
Selfie or Not?

3
Copyright © 2014 Confirmit. All Rights Reserved
Selfie or Not?

4
Copyright © 2014 Confirmit. All Rights Reserved
Selfie or Not?

5
Copyright © 2014 Confirmit. All Rights Reserved
Agenda
VALUE OF IMAGES & GPS
SAMPLE PROGRAM USING IMAGES & GPS
01
02
03
MOBILE INSIGHTS

6
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
01MOBILE INSIGHTS

7
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
6.92 billion
What we’re willing to give up to keep our smartphones
• Willing to exchange for internet usage on smartphone
Beer Chocolate Superbowl
Tickets
High
Heels
Cable
TV
43% 36% 34% 26% 20%

8
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
327.6 Million
U.S.>90%
6.9 Billion
Smartphones in
World
1.5 Billion
>20%
Of the world’s
Population now has
a smartphone
Mobile Phone Owners – All Device Types
Smartphone Owners
181.4 Million
http://www.go-gulf.com/blog/smartphone/

9
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
Cell Phones fill St. Peter’s Square to Capture History

10
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
2011 2012
Smartphone Use in Web
Surveys
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
2009 2010
Firms Offering Mobile
Research
6.7%
13.1%
6%
18%

11
Copyright © 2014 Confirmit. All Rights Reserved
Mobile as a Feedback Channel
Attitude and state
of mind
Direction or Goal
Location TimeIdentity and
Preferences

12
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
02VALUE OF IMAGES AND GPS

13
Copyright © 2014 Confirmit. All Rights Reserved
Using Multimedia

14
Copyright © 2014 Confirmit. All Rights Reserved
Samsung Oscar Selfie

15
Copyright © 2014 Confirmit. All Rights Reserved
In Store Selfie: Ted Baker

16
Copyright © 2014 Confirmit. All Rights Reserved
In Store Selfie: Ted Baker

17
Copyright © 2014 Confirmit. All Rights Reserved
Online Presence Selfie

19
Copyright © 2014 Confirmit. All Rights Reserved
Online Presence Selfie: Warby Parker

20
Copyright © 2014 Confirmit. All Rights Reserved
Online Presence Selfie: Warby Parker
Value for Customers
• Receive feedback from friends and from Warby
Parker experts
Value for Warby Parker
• Receive feedback and increase social media
presence
• Campaign helped boost online sales by 200%

21
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
03SAMPLE PROGRAM USING IMAGES & GPS

22
Copyright © 2014 Confirmit. All Rights Reserved
Okabashi Photo Contest

23
Copyright © 2014 Confirmit. All Rights Reserved
Three Stages to a Successful Program
DEFINE LISTEN ACT

24
Copyright © 2014 Confirmit. All Rights Reserved
Define
Objectives
• Financial - Increase in sales
• Financial - Reduction of content creation costs
• Customer Experience - Increase of third party
endorsement of Okabashi products

25
Copyright © 2014 Confirmit. All Rights Reserved
Listen
Mobile Web SurveySurvey App Company App

26
Copyright © 2014 Confirmit. All Rights Reserved
Listening to Respondents On Location

27
Copyright © 2014 Confirmit. All Rights Reserved
Act – Results That You Can Use!

28
Copyright © 2014 Confirmit. All Rights Reserved
Act – Visual Analysis of Insights

29
Copyright © 2014 Confirmit. All Rights Reserved
Okabashi Results
• Customer Experience - 150 photos uploaded to
main website
• Financial - 40% increase in incremental
conversions
• Financial - 15% increase in revenue

30
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Really Counts!

32
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
Jason Jacobs, Mobile Solutions Engineer
jason.jacobs@confirmit.com
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1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW

3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW

4. 1 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved Mobile Disruption & the Power of Multimedia Feedback Jason Jacobs, Mobile Solutions Engineer Mobile is the channel to use when feedback really counts

10. 7 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 6.92 billion What we’re willing to give up to keep our smartphones • Willing to exchange for internet usage on smartphone Beer Chocolate Superbowl Tickets High Heels Cable TV 43% 36% 34% 26% 20%

11. 8 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 327.6 Million U.S.>90% 6.9 Billion Smartphones in World 1.5 Billion >20% Of the world’s Population now has a smartphone Mobile Phone Owners – All Device Types Smartphone Owners 181.4 Million http://www.go-gulf.com/blog/smartphone/

13. 10 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 2011 2012 Smartphone Use in Web Surveys 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 2009 2010 Firms Offering Mobile Research 6.7% 13.1% 6% 18%

23. 20 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie: Warby Parker Value for Customers • Receive feedback from friends and from Warby Parker experts Value for Warby Parker • Receive feedback and increase social media presence • Campaign helped boost online sales by 200%

27. 24 Copyright © 2014 Confirmit. All Rights Reserved Define Objectives • Financial - Increase in sales • Financial - Reduction of content creation costs • Customer Experience - Increase of third party endorsement of Okabashi products

32. 29 Copyright © 2014 Confirmit. All Rights Reserved Okabashi Results • Customer Experience - 150 photos uploaded to main website • Financial - 40% increase in incremental conversions • Financial - 15% increase in revenue

36. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW

37. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW

38. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

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