1. Vanderbilt University’s Online
Newsroom
Melanie Moran
Bulldog Reporter
May 11, 2011

2. Organization
• Housed in the Division of Public Affairs
• Reporting:
– Vice Chancellor for Public Affairs
– *Associate Vice Chancellor for Public Affairs
– *Associate Director of News Service and
Director of Web Communications
– *Assistant Director for Editorial Content

3. Organization
• Vanderbilt News Service
– Media relations
– University relations
– Internal communications (online and print)
– Science communications
– Web Communications
– Video Unit

4. Staffing
• Public Affairs Officers: 8
– Write and pitch releases
– Contribute / manage internal communications
– Media relations
– Media training
– Video / audio production
• Print Writers / Editor: 2
• Web Team: 5 (Director, 2 Developers / Designers,
Content Manager, Calendar)
• Video: 5 (some overlap with PAOs)
• Support / Content Posters: 2

5. Art Resources
• In-house video and podcast production
• In-house photography
• Stock art

6. Newsroom workflow
1. Writers conduct interviews, write stories, gather art,
prepare story for Web
2. Writers send stories to editor for review
3. Editor approves and sends back
4. Writer makes final changes and sends to content poster
5. Poster posts story
6. Other staff then tweet / Facebook / monitor and respond
to comments
7. Video: Videographers send finished product to Web
content manager for publication

7. Sites powered by newsroom via
WordPress
• Vanderbilt News
• myVU
• Vanderbilt View
• Research News @ Vanderbilt

8. Contact
• Melanie Moran
Associate Director, Vanderbilt News Service
melanie.moran@vanderbilt.edu
Twitter: @melaniemoran
http://web.vanderbilt.edu