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Dunya Television internship report

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Dunya Television internship report

  1. 1. Internship Report Superior University (Duniya Television) A REPORT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION Submitted By 13232 Maham Yousaf 2012-2014 <<1-62014>> Department of Mass Communication, Superior University
  2. 2. Superior University . 1. Scanned copy of the internship certificate (provided by the organization) Attach the scanned copy of your (original) Internship Completion certificate provided by the organization. 2. Dedication (Optional) I wish my heartiest thanks to my parents who encouraged me at every stage of life and remembered me in their prayers. I can never turn down their efforts they put forward for my bright and prosperous future. May ALLAH Almighty rendered them with affection and forgiveness in this life and afterward. I am also thankful to my HOD Mr. Sohail Raja who helped me whenever I ask him about anything. He has given me a lot of concentration and Mr.Rehman Azhar who not only helped me in gaining practical experience but also explored my course work skills in such an esteemed environment also helped me and supervised me on daily basis 3. Acknowledgement Internship report is essential part of MS mass communication degree program. Internship provides complete practical knowledge of the areas we passed through our course work. It makes us aware of the practical and technical requirement in the field. I am grateful to Almighty ALLAH, whose blessings have always been sources of encouragement for me and who gave me the ability to complete this task 4. Executive summary Duniya Television channel is a news channel and all its operations are based on providing the audience with information, news, entertainment and educating them. In this internship report I have describe about the working of the Duniya news channel in detail. This report highlights how a news channel works, how it is managed and controlled. The daily operations of the channel have been described as well, which ranges from collection of news to disseminating of news or the final broadcast. In simple a full summary of the whole process that how the news is made from where it comes from and how it is collected and who collects it ,to whom it is forwarded ,where it reaches ,how it is treated ,what are the essential components of news ,through what process it passes in to its final shape and up to the final broadcast has been included in this report. I have divided my internship report in six segments as it is two months therefore I have to spend a week or two so that I may grab all the process that takes place in the organization with open mind. In the report I have described
  3. 3. about the different offices that look after the daily work and operations of the news channel. I have write-down about the different departments which works throughout 24 hours in different shifts mainly in shift of three to bring about news for the audience. The way in which the channel works is also explained in the report, who supervises the newsroom how the news is treated in news room, and how it is transmitted to the general or desired public
  4. 4. Table of Contents Table of Contents..................................................................................................................................4 Overview of the organization ...............................................................................................................5 Brief history ..........................................................................................................................................5 Organizational Hierarchy chart .............................................................................................................5 Product lines (List complete range of products/ services of the organization) ....................................6 Competitors ..........................................................................................................................................7 Brief Introduction of all the departments ............................................................................................7 Comments on the organizational structure: .........................................................................................8 Plan of your internship program ..........................................................................................................8 Training program...................................................................................................................................8 MY RESPOSIBILITIES IN THE NEWS DEPARTMENT:................................................................................8 Learning Experiences.............................................................................................................................8 RECOMMENDATIONS............................................................................................................................9 Conclusion ............................................................................................................................................9 Reference & Sources used ....................................................................................................................9
  5. 5. Overview of the organization Brief history Organization: Duniya Television Owned by: Mian Amir Mehmood Picture format: 4:3 (576i, SDTV) Slogan: Khabar ki Duniya Country: Pakistan Language: Urdu Broadcast area: South Asia Head quarters: 8A Abbot Road, Lahore Website: Intelsat-20 68.5 E 4150 MHz Dunya News is an Urdu language news and current affairs television channel from Pakistan. The channel is governed and operated by National Communication services (SMC) Pvt. Ltd. Its head office is situated at Lahore, Pakistan. Dunya news TV channel was launched on December 1st, 2008 from Lahore. Its medium is in Urdu and it can be signified in Pakistan’s media industry. Dunya news channel made its place very rapidly in Pakistan’s media industry by some of its very famous programs. One of these “HASAB E HAAL” which is very famous because of unique sequence and style. This program caused and new trend in media industry of Pakistan. Organizational Hierarchy chart Top Managers Chief Executive Officer (C.E.O) Chief Operating Officer (C.O.O) Managing Director GEO News Managing Director GEO ENTERTAINMENT President Middle Managers
  6. 6. Directors Director News Content Head (Production) Regional Heads Bureau Chief News Senior Executive Producer Entertainment: General Managers First Line Managers Associate Managers Product lines (List complete range of products/ services of the organization) • Hasb-e-Haal is a political and social satire • Dunya Ki Tareekh, • Dunya Taiz Hai • Dunya TV Special • Faislay Se Pahle • Ilm-O-Hikmat • Khabar Yeh Hei • Kyun • Nuqta Nazar • On The Front • Peyam-E-Subh • Police File • Promos (Dunya TV) • Saboot
  7. 7. Competitors • Express News • Geo News • Samma News • AAJ TV • ARY News • Dawn News • Din News • News One • PTV News • Waqt New Brief Introduction of all the departments The current set up of Dunya TV networks comprises 18 departments • News • Current Affairs • Infotainment • Creative • BIT • Camera • Archive and Ingest • DSNG &NOC • IT • Web content Development • HR • Correspondent Network • Sales & Marketing • Accounts & Finance • Revenue • Administration
  8. 8. • Security • Distribution Comments on the organizational structure: Yes the organization is fully decentralized and everyone is empowered to take decisions and which fulfill the requirements of the organization. Plan of your internship program I completed my internship at the main head office of Dunya Television at abbot road Lahore, it was for 8 weeks. Departments in which i got training are news department and programming Training program a. Reason for selecting the organization: As compared to other private channels Dunya TV provides its internees a larger setup of studios sets and other technical equipments. Dunya TV is fully digitalized with the state of art automation systems that controls digitizing, production, post production, transmission and archiving undoubtly puts Dunya News as being Pakistan’s most modern broadcast facility to date. b. Duties performed: MY RESPOSIBILITIES IN THE NEWS DEPARTMENT:  Coordination.  Research and Content development  Scripting.  Voice over  Production of program  Assist in office coordination.  I also got the opportunity to work in the post production department for the editing of the programs. I already knew about the NLE (Non-Linear Editing) on Adobe Premier but I had learnt that how we can edit the program on Apple Macintosh Systems. Learning Experiences a. Knowledge Gained: got the opportunity to work in the post production department for the editing of the programs b. Skills Learned: Scripting & Voice over c. Most Challenging Task: on Adobe Premier but I had learnt that how we can edit the program on Apple Macintosh Systems.
  9. 9. RECOMMENDATIONS • Internees should not only be allowed to ‘’observe’’ but also allowed to use equipment for better understanding and learning. • There should be proper check and balance on internees, as to their timings and work. • Each producer should be assigned equal number of internees so that every internee is able to work properly and the producer is also able to give maximum time to each internee. Conclusion The good thing in this organization was the learning atmosphere. The atmosphere was really friendly and work oriented dedicated, energetic and motivated youths are working day and night to make this channel a leading channel .As compared to other private channels Dunya TV provides its internees a larger setup of studios sets and other technical equipments. Dunya TV is fully digitalized with the state of art automation systems that controls digitizing, production, post production, transmission and archiving undoubtly puts Dunya News as being Pakistan’s most modern broadcast facility to date. The environment of this organization was quit professional and all the producers of programming department were very co-operative and friendly. It was a good experience for me to work in Dunya TV and I got much in the shape of knowledge. I learned professionalism & objectivity. Reference & Sources used WEBSITE: http://www.Dunyanews.tv/ Mr.Rehman Azhar (news anchor person) Mr.Hashim (HR)
  10. 10. RECOMMENDATIONS • Internees should not only be allowed to ‘’observe’’ but also allowed to use equipment for better understanding and learning. • There should be proper check and balance on internees, as to their timings and work. • Each producer should be assigned equal number of internees so that every internee is able to work properly and the producer is also able to give maximum time to each internee. Conclusion The good thing in this organization was the learning atmosphere. The atmosphere was really friendly and work oriented dedicated, energetic and motivated youths are working day and night to make this channel a leading channel .As compared to other private channels Dunya TV provides its internees a larger setup of studios sets and other technical equipments. Dunya TV is fully digitalized with the state of art automation systems that controls digitizing, production, post production, transmission and archiving undoubtly puts Dunya News as being Pakistan’s most modern broadcast facility to date. The environment of this organization was quit professional and all the producers of programming department were very co-operative and friendly. It was a good experience for me to work in Dunya TV and I got much in the shape of knowledge. I learned professionalism & objectivity. Reference & Sources used WEBSITE: http://www.Dunyanews.tv/ Mr.Rehman Azhar (news anchor person) Mr.Hashim (HR)

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