Vanderbilt newsroom structure

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Vanderbilt newsroom structure

  1. 1. Vanderbilt University’s Online Newsroom Melanie Moran Bulldog Reporter May 11, 2011
  2. 2. Organization <ul><li>Housed in the Division of Public Affairs </li></ul><ul><li>Reporting: </li></ul><ul><ul><li>Vice Chancellor for Public Affairs </li></ul></ul><ul><ul><li>*Associate Vice Chancellor for Public Affairs </li></ul></ul><ul><ul><li>*Associate Director of News Service and Director of Web Communications </li></ul></ul><ul><ul><li>*Assistant Director for Editorial Content </li></ul></ul>
  3. 3. Organization <ul><li>Vanderbilt News Service </li></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>University relations </li></ul></ul><ul><ul><li>Internal communications (online and print) </li></ul></ul><ul><ul><li>Science communications </li></ul></ul><ul><ul><li>Web Communications </li></ul></ul><ul><ul><li>Video Unit </li></ul></ul>
  4. 4. Staffing <ul><li>Public Affairs Officers: 8 </li></ul><ul><ul><li>Write and pitch releases </li></ul></ul><ul><ul><li>Contribute / manage internal communications </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Media training </li></ul></ul><ul><ul><li>Video / audio production </li></ul></ul><ul><li>Print Writers / Editor: 2 </li></ul><ul><li>Web Team: 5 (Director, 2 Developers / Designers, Content Manager, Calendar) </li></ul><ul><li>Video: 5 (some overlap with PAOs) </li></ul><ul><li>Support / Content Posters: 2 </li></ul>
  5. 5. Art Resources <ul><li>In-house video and podcast production </li></ul><ul><li>In-house photography </li></ul><ul><li>Stock art </li></ul>
  6. 6. Newsroom workflow <ul><li>Writers conduct interviews, write stories, gather art, prepare story for Web </li></ul><ul><li>Writers send stories to editor for review </li></ul><ul><li>Editor approves and sends back </li></ul><ul><li>Writer makes final changes and sends to content poster </li></ul><ul><li>Poster posts story </li></ul><ul><li>Other staff then tweet / Facebook / monitor and respond to comments </li></ul><ul><li>Video: Videographers send finished product to Web content manager for publication </li></ul>
  7. 7. Sites powered by newsroom via WordPress <ul><li>Vanderbilt News </li></ul><ul><li>myVU </li></ul><ul><li>Vanderbilt View </li></ul><ul><li>Research News @ Vanderbilt </li></ul>
  8. 8. Contact <ul><li>Melanie Moran Associate Director, Vanderbilt News Service [email_address] Twitter: @melaniemoran http://web.vanderbilt.edu </li></ul>

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