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Social Media & Your Summer Project

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these slides outline some key principles related to social media and how to integrate platforms into your summer project.

given at US Summer Project Director's Training in Denver. January 2010

Published in: Technology
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Social Media & Your Summer Project

  1. 1. social media & your project brian barela
  2. 2. mediaforministry.org/summerproject
  3. 3. content aligned with student consumption patterns = awesomeness
  4. 4. single-input/single-focus multiple-input/multiple-focus how many times do i have to email a student about that form?
  5. 5. what places online do students “pull” information that’s valuable to them? in what ways do your “push” communications align?
  6. 6. all content must nurture other content: otherwise re-write or re-format it! word document-- pdfs--adobe google doc--web need microsoft word + + web machine stone paper whiteboard chisel pen marker
  7. 7. social media used intentionally: •maximizes communication efforts from staff •increases/catalyzes connections btw staff & students •leverages online platforms (websites, facebook, youtube) beyond the skills of the current staff team •aligns your desire to efficiently communicate with realities of how students consume & engage information
  8. 8. the big picture--an integrated online presence
  9. 9. YouTube channel Facebook project Flickr Group Page website Facebook Fan Page
  10. 10. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website
  11. 11. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website relieves pressure of individual to share and distribute information effectively funnels students and staff to important information marketplace/cafe/library
  12. 12. statistics from ocean city summer project: • 15,043 pageviews in one year! • 45 pageviews a day--including all the days since proj ended project website
  13. 13. YouTube channel project Facebook website Flickr Group Page Facebook Fan Page
  14. 14. YouTube channel project Facebook website Flickr Group Page aggregate/ create Facebook Fan Page
  15. 15. audience: current project attendees (staff & students purpose: distribute information & facilitate interaction • share links to forms, deadlines, answer questions, provide a online space for students to connect, coordinate rides, etc... Facebook Group Page
  16. 16. every project needs a facebook group page created & moderated by your opd
  17. 17. YouTube channel project FB Group Page website distribute Flickr aggregate/ create Facebook Fan Page
  18. 18. Facebook Fan Page
  19. 19. Facebook Fan Page
  20. 20. audience: PAST, PRESENT, & FUTURE project attendees purpose: retain/connect/engage • made to scale and for marketing efficiency Facebook Fan Page
  21. 21. YouTube channel project FB Group Page website distribute Flickr aggregate/ create FB Fan Page promote/engage
  22. 22. Flickr
  23. 23. Flickr
  24. 24. Flickr
  25. 25. Flickr
  26. 26. Flickr
  27. 27. audience: current project attendees (staff & students) purpose: collect, distribute, archive project photos • students can easily upload via email or login • no longer have to comb through students facebook photos for project photos • pro account ($25 per year) includes unlimited uploads, and preserves originals Flickr
  28. 28. YouTube channel project FB Group Page website Flickr distribute aggregate/ collect/archive create FB Fan Page promote/engage
  29. 29. YouTube channel
  30. 30. YouTube channel audience: current project attendees (staff & students) purpose: upload, collect, distribute, archive in centralized location • students can easily upload videos--instead of personal account • videos do not get lost on project, staff or students computers • VIRAL--easy to share on facebook, proj website, etc
  31. 31. YouTube channel upload, archive, share project FB Group Page website Flickr distribute aggregate/ upload, archive, share create FB Fan Page promote/engage
  32. 32. great ideas!
  33. 33. before project... • video testimonies uploaded on youtube channel • project leadership share heart through text or video blog • do NOT let students ask you questions via email--FB Group Page first! • contests, prizes to fill out forms online
  34. 34. during project... • promote/educate students on uploading to Flickr • upload audio from talks to proj website • encourage to sign up for their own blog • jobs: have students photograph job site, upload to flickr--can leave notes here about hours, pay, quality, etc....
  35. 35. q ue st ions ??? ??
  36. 36. i’m here to help! mediaforministry.org/summerproject

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