Universal Analytics (WebExpo Prague 2013)
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Universal Analytics (WebExpo Prague 2013)

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Universal Analytics: Current status and expected news

Universal Analytics: Current status and expected news

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Universal Analytics (WebExpo Prague 2013) Universal Analytics (WebExpo Prague 2013) Presentation Transcript

  • Jan Tichý @jantichy Universal Analytics
  • User centric Source: http://seo-hacker.com/developing-user-centric-content-strategy/
  • Single user ID f47ac10b-58cc-4372-a567- 0e02b2c3d479
  • Multiple devices & browsers Source: http://analytics.blogspot.cz/2012/10/universal-analytics.html
  • New tracking code <script>ga=window.ga||function(){(ga.q=ga.q||[]).push s=a.createElement(f),t=a.getElementsByTagName(f)[0]; s.async=true;s.src='//www.google-analytics.com/analyt ga('create', 'UA-123456-1'); ga('send', 'pageview'); </script> https://developers.google.com/analytics/devguides/collection/analyticsjs/
  • Tracking from anywhere Measurement protocol www.google-analytics.com/collect ?v=1 &tid=UA-123456-1 &cid=202574990.757069417 &t=pageview &… https://developers.google.com/analytics/devguides/collection/protocol/v1/
  • Mobile apps tracking
  • Daily costs uploads https://developers.google.com/analytics/solutions/articles/cost-data-import
  • Custom dimensions & metrics https://developers.google.com/analytics/devguides/collection/analyticsjs/
  • Multichannel attribution
  • Data-driven attribution http://analytics.blogspot.cz/2013/08/data-driven-attribution-better.html
  • Campaign management
  • Segment builder https://support.google.com/analytics/answer/3249729
  • User segmentation http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • User segmentation http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • Sequence segmentation http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • Cohort analysis http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • Better Adwords integration http://analytics.blogspot.cz/2013/07/bid-adjustment-reporting-in-google.html
  • What is still missing? • Custom user ID coupling • Individual user reports • Individual user paths • Offline conversions & revenues import • Usable A/B and multivariate testing
  • Sometime or never? • E-Commerce transaction cancellation • Asynchronic collection, statistics recalculation • Daily-based metadata • General structured data import • Advanced BI tools • Social data and events beyond the web • Heatmap & session tracking analysis
  • Jan Tichý @jantichy Questions?