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Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
Universal Analytics (WebExpo Prague 2013)
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Universal Analytics (WebExpo Prague 2013)

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Universal Analytics: Current status and expected news

Universal Analytics: Current status and expected news

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  • 1. Jan Tichý @jantichy Universal Analytics
  • 2. User centric Source: http://seo-hacker.com/developing-user-centric-content-strategy/
  • 3. Single user ID f47ac10b-58cc-4372-a567- 0e02b2c3d479
  • 4. Multiple devices & browsers Source: http://analytics.blogspot.cz/2012/10/universal-analytics.html
  • 5. New tracking code <script>ga=window.ga||function(){(ga.q=ga.q||[]).push s=a.createElement(f),t=a.getElementsByTagName(f)[0]; s.async=true;s.src='//www.google-analytics.com/analyt ga('create', 'UA-123456-1'); ga('send', 'pageview'); </script> https://developers.google.com/analytics/devguides/collection/analyticsjs/
  • 6. Tracking from anywhere Measurement protocol www.google-analytics.com/collect ?v=1 &tid=UA-123456-1 &cid=202574990.757069417 &t=pageview &… https://developers.google.com/analytics/devguides/collection/protocol/v1/
  • 7. Mobile apps tracking
  • 8. Daily costs uploads https://developers.google.com/analytics/solutions/articles/cost-data-import
  • 9. Custom dimensions & metrics https://developers.google.com/analytics/devguides/collection/analyticsjs/
  • 10. Multichannel attribution
  • 11. Data-driven attribution http://analytics.blogspot.cz/2013/08/data-driven-attribution-better.html
  • 12. Campaign management
  • 13. Segment builder https://support.google.com/analytics/answer/3249729
  • 14. User segmentation http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • 15. User segmentation http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • 16. Sequence segmentation http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • 17. Cohort analysis http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/
  • 18. Better Adwords integration http://analytics.blogspot.cz/2013/07/bid-adjustment-reporting-in-google.html
  • 19. What is still missing? • Custom user ID coupling • Individual user reports • Individual user paths • Offline conversions & revenues import • Usable A/B and multivariate testing
  • 20. Sometime or never? • E-Commerce transaction cancellation • Asynchronic collection, statistics recalculation • Daily-based metadata • General structured data import • Advanced BI tools • Social data and events beyond the web • Heatmap & session tracking analysis
  • 21. Jan Tichý @jantichy Questions?

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