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Econsultancy and ethology: Digital Marketing Strategy for the Three Screens
 

Econsultancy and ethology: Digital Marketing Strategy for the Three Screens

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From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer ...

From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.

content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy

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  • Source: eMarketer, March 18, 2011http://totalaccess.emarketer.com/Chart.aspx?R=107412&dsNav=Ntk:basic|Share+of+Average+Time+Spent+per+Day+with+Select+Media+by+US+Adults+vs.+US+Ad+Spending+Share|1|,Ro:-1 Source: Top Mobile Internet Trends, Mary Meeker – http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-1959% of time is spent on mobile web/web apps 32% on telephony9% mail app
  • These are all the same thing!
  • m dot (m.) & dot mobi (.mobi) are obsolete moving forward.
  • How many of you would say you have the best mobile experience possible?
  • Your consumers can & should be engaged across all of their digital devices – PC, phones, tabletsWhy? consumers engage all screensduring the day in different contextsYour customers aren’t siloed, your marketing shouldn’t be eitherIf you don’t sync your marketing across screens, you’re missing a tremendous opportunityThe question isn’t about whatscreen you should focus your marketing against, but howto incorporate your marketing across all screens

Econsultancy and ethology: Digital Marketing Strategy for the Three Screens Econsultancy and ethology: Digital Marketing Strategy for the Three Screens Presentation Transcript