How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors:
Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base.
Attendees of the session will take way the following:
Why program integration is a must, from the user and search engine point of view
What true integrated program looks like, satisfying user and search engine needs.
A methodology for aligning staff and partners
How to measure the impact, and the potential program improvements that can be achieved