Smart Citizen Engagement - Power to Sense
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Keynote Presentation at Asia Pacific Smart City Forum 2016 @ Intercontinental Hotel, Kuala Lumpur (27-28 Sept. 2016)
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Smart Citizen Engagement - Power to Sense
- 2. KEYTAKEAWAYS 1. Too much focus on the role of large technology companies and governments as the catalysts of technology-enabled progress. 2. Most of the time we tend to ignore the most important dimension of cities i.e. the people, who live, work and create within them. 3. Harness the valuable inputs of citizen’s by empowering them to sense and make the invisible visible
- 4. THEHUMANSIDEOF TECHNOLOGY Technology for technology's sake rarely serves a useful purpose.
- 8. Home Health Transport OfficeWaste IOTMAKESENSEWHENYOUBLENDTHEDATA Creating New Compound Applications
- 10. Wisdom Knowledge Information Data MoreImportant LessImportant Understanding VALUEPYRAMIDFORSMARTPARKING N/A Empty(0),Full(1) Who parkatthislot? Whatkindofvehicle? Where istheemptyparkinglot? When isthepeakperiod? Howtoimplementatieredcharging? Howtofind“overstayed”vehicles? Whymycarparkisunderutilize?
- 17. SMART #bettercitybetterworld CITYBETTER CITY • BETTER WORLD Buildcitiesthroughtheeyesof theCITIZENS
- 19. We Build Cities Based on Citizen-Centric Approach CROWDSENSING Get citizens input via their smartphones LIVEABLECITIES Citizens have a better quality of life BUILDNEXT SMARTCITY SOLUTION LeverageinnovativeIOT solutionstosolvethe painpointsofcities inhabitants RANK& DECIDE Authorities decide and justify their next plan of action CITY INDICATOR Citizens will see how their cities perform REDtone IOT APPROACH BUILDING THE NEXT SMART CITY SOLUTIONS IDENTIIFY&SOLVE Identify locations of issues and City Authorities respond accordingly
- 21. CRIMEAREAS FLASHFLOODS NOISELEVEL ROADQUALITY PROFILINGOURCITIES GAININGINSIGHTS•OPTIMISINGRESOURCES
- 25. CITY’SPAINPOINTS
- 29. TWEETINGPOTHOLES
- 32. TIP(1)–BUY-INFROMBOTHSEGMENTS • It requires the active participation of both parties. It’s like “chicken or egg” question. Who starts first? • Residents felt that their complaints would go down the deaf ears of the local councils – just like going down the black hole. • The local authorities that are sensitive to the citizens feel that the citizens need to channel their grouses into a proper channel rather than letting their anger on social media and become terribly viral. • Even after launching their own city’s citizen engagement mobile app, the take-up, and reports from the people are lukewarm – seems that the residents are not keen to use such apps.
- 33. TIP(2)–PUBLICITY • If you ask 100 or 1000 people on the streets whether they have heard such application. I can almost guarantee you that none have heard that. • It’s easier to get ridiculous viral message over Social Media • After such a big hype during the launch of the service and what media posted the next day, the message will be a deafening silence after a few days. • There’s no continuous effort in educating the public.
- 34. TIP(3)–FINDINGTHERIGHTCONCERNEDCITIZENS • Who are these people? What type of individuals that are concerned about the cleanliness or safety of the surrounding. • Sometimes, the same person that always complained in their Resident Association or Community WhatsApp group, when being offered an official channel or tool, they are the ones most likely will not use them. They love to complain but not to take action when given the opportunity to participate. • You might think – what about savvy smartphone users like the yuppies or Gen-Y? Are they the majority of the users? Surprisingly, they are not concerned with such apps – weirdly they prefer to take selfies and viral the issues on their social media channels. In other words, they love to make themselves famous and proud to see their message gone viral but unfortunately it’s not on the official channel.
- 35. TIP(4)–GAMIFICATIONIFNECESSARY • People wants an incentive to participate in crowdsourcing initiative. Either get themselves paid in monetary or prizes. • The other way is to gamify the app in such a way that gives some form of status within the community app. Give them points and elevate them into a different status or higher rank on the leadership board. • Launch contest with prizes for being the most active users.
- 36. TIP(5)–PRESSUREGROUPS • No administrators of the cities would love to receive complaints every day. Nobody likes to handle hundreds or thousands of complaints each day throughout the whole year. But if they did not manage and close the complaints, how could they solve all the problems which are already in the queue? • Why need to be in a reactive mode when local councils can be proactive? • Sometimes, city authorities need a little push or “pressure” from the people. Who elects them if not the people themselves?
- 37. TIP(6)–SOCIALMEDIACHANNELS • The most popular official channels by local councils are either through phone, fax, web portal or email. But technology has rapidly changed the landscape of communications with the advent of smartphones, mobile Internet, and Social Media. • Allow the citizens to communicate on their favorite social media channels.
- 38. TIP(7)–IN-HOUSEVSOUTSOURCE • There’re a lot of similar citizen engagement mobile apps in the market. But most of them forgot that the backend system that handles the reports are not visible to them. • Thus, a lot of cities who thought that they could just develop the mobile app (i.e. the front-end) in-house did not realize what they are going to end up. • Nearly all local council IT departments are not set up as a product development house. The budget given to them are only enough to operate, manage and maintain the IT system but not to become innovative and develop their application. • Think twice before embarking on in-house development.
- 39. TIP(8)–PRODUCTROADMAP • Handling a continuous development and future enhancement of the backend system requires a sustainable IT support resources. • New technology emerges and thus it must quickly be adapted with the current process workflow. • Developing and supporting this in-house will probably give the IT department of the local council a horrible nightmare that they will always regret.
- 40. TIP(9)–SMARTCITYVISION • Citizen engagement is only one of the single component in a Smart City. They are many applications which require integration to a smart city platform; thus, it cannot be developed in silo manner. • Remember that IOT also requires input from physical sensors (other than the sensors from the smartphones). • A real Smart City need an integrated platform that collects and aggregates various sources of data (structured or unstructured) to discover the insights of the city and make cities a better and sustainable place to live.
- 41. TIP(10)–IT’SNOTANITJOB! • Of course, any IT company can develop the mobile app. • However, IOT requires different skills that encompass embedded programming, understanding different communications protocols, cloud services, and big data analytics. Smart Parking Smart Waste Management Smart Street Light Smart Transportatio n Open Data Parking Garbage Collection Lighting Public Transport Smartphone Users SMART CITY HUBSocial Media IOT APPLICATIONS SENSOR DATA CitiAct
- 42. We Build Cities Based on Citizen-Centric Approach MINIMUM VIABLE CITY - THINK BIG START SMALL COMMIT Get Mayors, local leaders and citizens to agree MEASURE Use data and evidence for decision making process BENCHMARK Decide and monitor areas for improvements ACT Implement programs together
- 43. THANK YOU @REDtoneIOTREDtoneIOT • EMAIL: mazlan.abbas@redtone.com • TWITTER: @mazlan_abbas • FACEBOOK: www.facebook.com/drmazlanabbas • LINKEDIN: my.linkedin.com/in/mazlan/ • SLIDESHARE: www.slideshare.net/mazlan1 • ABOUT ME: about.me/mazlan.abbas • BLOG: iotworld.co