Whats the recipe for a Transmedia Jam? • The concept of Jam Session comes from music - Jazz or Rock - used by musicians to develop new material, find suitable arrangements, or simply as a social gathering and communal practice session. • Game Jams are spaces for rapidly prototyping games and injecting new ideas into the industry.We took the same concept and applied it to the Transmedia Jam merging the rapid prototyping concepts with a strong community building aspect to create a new form of Transmedia Hack-a-thon/Incubator
What were our goals:• Create the very first Transmedia Jam• Help foster a community of creatives and technologists working together.• We set a goal of having 4-6 finished projects – we got 6• Create our own Transmedia Jam project while producing the event
What did we accomplish:• 6 projects completed• 4 Awesome platforms sponsors• 1 Great Fordela giving us space andsupport•1 remote team – Seattle/Vancouver• Our own Transmedia Jam produced on 3levels.• A lot of media buzz
5 Ingredients1.Use one of the sponsoringplatforms2. Main character is apersonified object3.Work with another team tocreate a bigger story world4. A San Francisco landmark5. Tell a story in “real time”
Third Level of Storyworld: The Sock Story• Write the story the 4 Jammers come up with• Create story and characters• Designed original art work• Give us the same restrictions as the actual Jammers (3 of 5 ingredients and 24hrs total to make)• Implemented in
Second Level of Storyworld: The Strawberry Jammers• Developing the 4 characters• Create arcs similar to actualexperiences• Tell a story through social networks •These jammers would be the ones writing the third level story
Story told throughinteraction with jammers,organizers and staff.
First Level of Storyworld: How to Jam Documentary • www.transmediajam.com website launched • Social media – twitter - #transmediajam • Instagram Jam Jars - transmediajam • Series of “How to create a Transmedia Jam” blog posts on www.transmediasf.org • Videos posted • Spreading the Jam concept • Developing our Jam personalities – level 1