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Lean canvas introduction

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This is a quick introduction to the lean canvas by Ash Maurya. http://leancanvas.com/

This is a quick introduction to the lean canvas by Ash Maurya. http://leancanvas.com/

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  • Your objective is to define an early adopter, not a mainstream customer.

Transcript

  • 1. Lean Canvas Introduction Maxime Salomon On twitter : @maximesalomon
  • 2. “Life’s too short to build something nobody wants.” - Ash Maurya – Running Lean
  • 3. Running Lean Video
  • 4. Lean Canvas Introduction
  • 5. Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 6. WOW ! But where to start ?
  • 7. “Customers care about theirproblems NOT your solution.” - Dave McClure – 500hats
  • 8. 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 9. 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 10. “When people need to get a job done, they hire aproduct or service to do it for them. The marketer’stask is to understand what jobs periodically arise incustomer’s lives for which they might hire products the company could make.” - Clayton M. Christensen
  • 11. 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 12. 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 13. UVP (Unique Value Proposition)“Why you are different and worth getting attention” - Ash Maurya – Running Lean
  • 14. 3 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 15. High-level conceptExemple: Youtube = “Flickr for video”
  • 16. 3 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 17. 3 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 18. “Your product is NOT the product” - Ash Maurya – Running Lean
  • 19. “Your business model is the product” - Ash Maurya – Running Lean
  • 20. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  • 21. “Failing to build significant path tocustomers is among the top reasons why startup fail.” - Ash Maurya – Running Lean
  • 22. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 5problems are solved your ideal customerstoday
  • 23. Revenue streams and cost structure
  • 24. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 5problems are solved your ideal customerstoday 6
  • 25. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 5problems are solved your ideal customerstoday 7 6
  • 26. “Find the key number that tells youhow your business is doing in real time, before you get the sales report” - Norm Brodsky and Bo Burlingham
  • 27. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 8 5problems are solved your ideal customerstoday 7 6
  • 28. “A real unfair advantage is something that cannot be easily copied or bought.” - Jason Cohen, A Smart Bear Blog
  • 29. 3 2 4 9 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 8 5problems are solved your ideal customerstoday 7 6
  • 30. And now what ?
  • 31. Get to work !LeanCanvas.com
  • 32. Ressources• Running Lean : – http://leancanvas.com – http://www.ashmaurya.com/blog• Lean Startup : – http://theleanstartup.com – http://www.startuplessonslearned.com – http://steveblank.com/ – http://500hats.typepad.com
  • 33. If you are an university and wantme to introduce the Lean Canvas to your student. Give me a tweet ! Maxime Salomon On twitter : @maximesalomon
  • 34. “Iterate from a plan a, to a plan that works” http://runninglean.co/