Lean canvas introduction

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This is a quick introduction to the lean canvas by Ash Maurya. http://leancanvas.com/

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Lean canvas introduction

  1. 1. Lean Canvas Introduction Maxime Salomon On twitter : @maximesalomon
  2. 2. “Life’s too short to build something nobody wants.” - Ash Maurya – Running Lean
  3. 3. Running Lean Video
  4. 4. Lean Canvas Introduction
  5. 5. Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  6. 6. WOW ! But where to start ?
  7. 7. “Customers care about theirproblems NOT your solution.” - Dave McClure – 500hats
  8. 8. 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  9. 9. 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  10. 10. “When people need to get a job done, they hire aproduct or service to do it for them. The marketer’stask is to understand what jobs periodically arise incustomer’s lives for which they might hire products the company could make.” - Clayton M. Christensen
  11. 11. 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  12. 12. 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  13. 13. UVP (Unique Value Proposition)“Why you are different and worth getting attention” - Ash Maurya – Running Lean
  14. 14. 3 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  15. 15. High-level conceptExemple: Youtube = “Flickr for video”
  16. 16. 3 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  17. 17. 3 2 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  18. 18. “Your product is NOT the product” - Ash Maurya – Running Lean
  19. 19. “Your business model is the product” - Ash Maurya – Running Lean
  20. 20. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogyproblems are solved your ideal customerstoday
  21. 21. “Failing to build significant path tocustomers is among the top reasons why startup fail.” - Ash Maurya – Running Lean
  22. 22. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 5problems are solved your ideal customerstoday
  23. 23. Revenue streams and cost structure
  24. 24. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 5problems are solved your ideal customerstoday 6
  25. 25. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 5problems are solved your ideal customerstoday 7 6
  26. 26. “Find the key number that tells youhow your business is doing in real time, before you get the sales report” - Norm Brodsky and Bo Burlingham
  27. 27. 3 2 4 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 8 5problems are solved your ideal customerstoday 7 6
  28. 28. “A real unfair advantage is something that cannot be easily copied or bought.” - Jason Cohen, A Smart Bear Blog
  29. 29. 3 2 4 9 1Existing High-level EarlyAlternatives concept Adopters List theList how these characteristics of Your X for Y analogy 8 5problems are solved your ideal customerstoday 7 6
  30. 30. And now what ?
  31. 31. Get to work !LeanCanvas.com
  32. 32. Ressources• Running Lean : – http://leancanvas.com – http://www.ashmaurya.com/blog• Lean Startup : – http://theleanstartup.com – http://www.startuplessonslearned.com – http://steveblank.com/ – http://500hats.typepad.com
  33. 33. If you are an university and wantme to introduce the Lean Canvas to your student. Give me a tweet ! Maxime Salomon On twitter : @maximesalomon
  34. 34. “Iterate from a plan a, to a plan that works” http://runninglean.co/

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