Business Model Canvas: Unique Value Proposition and Unfair Advantage

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This presentation covers two sections of the Business Model Canvas (or Lean Canvas): the Unique Value Proposition and Unfair Advantage.

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Business Model Canvas: Unique Value Proposition and Unfair Advantage

  1. 1. Sherif S. Morgan Friday, January 27, 2012
  2. 5. <ul><li>what is the primary reason… </li></ul><ul><li>you are different or worth buying </li></ul>what is the value… your product/service deliver to your customer which customer needs or problems… your product/service satisfies or solves
  3. 6. <ul><li>from your business model canvas… </li></ul><ul><li>How does S solve P for CS ? </li></ul>focus on the “finished story benefit” (i.e. success)… Feature  Benefit  Solution (problem, need, want) what, who, and why… what is your product and who is the customer the “why” often fits as a sub-heading
  4. 7. New Need Improve Performance Design Brand Status Affordable Money Saving Reduce Risk Save Time
  5. 8. Organize Your Brain // Stress Less. Do More. WorkFlowy is an organizational tool that makes life easier. It can help you organize personal to-dos, collaborate on large team projects, take notes, write research papers, keep a journal, plan a wedding, and much more Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web. How does S solve P for CS? // Finished Benefit Story // Who What Why
  6. 9. How about you?
  7. 11. we have Feature X / Most Features / Patent What do all these have in common? we are better at SEO and social media. we are passionate / work hard / cheaper we’re all PhDs and MBAs they can all be copied, bought, replicated, … Source: http://blog.asmartbear.com/not-competitive-advantage.html
  8. 12. What if a big company copies your idea? Source: http://blog.asmartbear.com/unfair-advantages.html Will your business survive? What if someone else smart replicates your business? What if there is a totally free, open-source competitor? What if one of your employees runs with your idea and business plan… then moves to China and sells your product or service at 1/10 the price?
  9. 13. <ul><li>Insider Information </li></ul><ul><li>unique combo of integrated knowledge </li></ul><ul><li>The Team </li></ul><ul><li>amazing, comprehensive, combo of talents </li></ul><ul><li>Authority </li></ul><ul><li>credibility / reputation </li></ul><ul><li>Single-minded, uncompromising obsession </li></ul><ul><li>crucial to you, hard to achieve </li></ul><ul><li>e.g. Apple:Design / Google:Algorithm </li></ul>Source: http://blog.asmartbear.com/unfair-advantages.html
  10. 16. <ul><li>http://www.leancanvas.com </li></ul><ul><li>A canvas for each of your target audience </li></ul><ul><ul><li>What is your UVP for each </li></ul></ul><ul><ul><li>What is your UA? </li></ul></ul><ul><ul><li>Relevant terms </li></ul></ul><ul><ul><ul><li>Problems and Solutions </li></ul></ul></ul><ul><ul><ul><li>Customer Segments </li></ul></ul></ul>
  11. 17. <ul><li>Communicate your UVP </li></ul><ul><ul><li>“ finished story benefits” </li></ul></ul><ul><ul><li>problems solved. needs satisfied. </li></ul></ul><ul><li>Communicate your UA </li></ul><ul><li>Develop your UA </li></ul><ul><ul><li>authority / credibility </li></ul></ul>
  12. 18.   The SMART Team: Dale Dillon Lips | Christopher Porter | Aaron Eden | Angela Moore | Michael Gray | Danielle Lips, Media Assistant DrSherifMorgan ssmorgan & Connexins (520) 344-4250 [email_address]

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