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MVP Tree

  1. The MVP Tree Framework •Shawn Carolan | Menlo Ventures
  2. What’s the hardest thing about entrepreneurship for smart Stanford students to learn?
  3. Nobody cares about your big idea!
  4. 4 / © 2020 Menlo Ventures You only have two resources: Time and Money WIIFM?
  5. You spend them to get “jobs” done
  6. Your objective as a founder To be the best tool for one job, for one customer group, such that they stick around Hint: better, faster, cheaper
  7. The future is bright when... Prove retention Prove growth Doesn’t matter how small the job ● Prove retention ● Prove growth ● Doesn’t matter how small the job
  8. The MVP Tree: Helps you do the least amount of work to prove you have something mission-aligned. Break your BIG IDEA into SMALL PIECES: • Customer Archetypes • Jobs to be done • Execution branches (g2m) • Other branches
  9. What do we know? What works? What doesn’t? Handle
  10. Step 1: Mission Statement
  11. Step 2: Customer Archetypes
  12. Step 3: Jobs-to-be-Done
  13. Step 4: Execution Branches - Delivery Platforms
  14. Step 5: Execution Branches - Sales Channels
  15. Step 6: Other branches
  16. Step 7: Map out your MVP candidates and rank them Remember, an MVP is the minimally scoped product that gets some job done for your chosen customer archetype. Three criteria: 1. Meaningful Job-to-be-Done (TAM) 2. Has a viable growth engine 3. Has rapid time-to-value
  17. Roku’s first few MVP candidates didn’t work… Soundbridge Photobridge Don’t give up so soon! • Building muscle for company • GRIT
  18. Roku’s winning MVP: Delivery vehicle for Netflix
  19. 19 / © 2020 Menlo Ventures