Winning Strategies
for
Your Business
My Objective
To help you produce and profit
more in your business or career
by sharing proven methods,
ideas, strategies a...
Positive
Attitude
• Commit NOW
• Leave the tribe
• 15 minutes daily
• Funny movies
• No more news
• Affirmations
• Get new...
The Information Age
The Evolution of the Internet
The New Way of Marketing & Selling
The Old The New
Broadcasting – All about YOU Listening and Responding
Newspaper/Print M...
“Value First”
Thinking, Doing and Living
Anything that helps
your customer
produce or profit
more.
Jeffrey
Gitomer
“Life is not about finding
yourself…
Life is about creating yourself.”
George Bernard Shaw
Social Media 101
Key Words to Consider
• Story
• Sharing
• Value
• Connect
• Smaller world
• Influence Others
• PWOMM
• Be...
Questions to Consider
• Who are you targeting?
• What do you hope to
achieve?
• What tools will you use?
• How much time, ...
Your Basic Objective
Offensive Strategies
•Inform
•Educate
•Entertain
Defensive Strategies
•Listen
•Respond
w/Solutions
Bi...
Insider Tips
• Determine what
VALUE means to the
consumer
• 99% Value + 1%
Promotion = Success
• How-to’s
• Interviews of
...
Blog Like a Pro
1. Lede and Major Point
2. Supporting Points, Important Details
3. Analysis & Opinion
4. Conclusion & CTA
...
YourName@YourBusiness.com
The Power of
Linkedin• The 2nd
Radius
• Get Introduced
• Get Recommended
• Search People
• Attract Jobs
• Be Recognized as...
Free Online Tools
• www.Hootsuite.com
• www.Postling.com
• www.Animoto.com
• www.wordpress.com
• www.MailChimp.com
• www.b...
Recommended Tools
• Flip Video Camera ($75-150)
• Domain name/email at GoDaddy.com ($12-15/yr)
• Constant Contact ($15/mon...
“The things that matter
most must never be at
the mercy of the things
that matter least.”
-Brian Tracy
$250,000 Time Management Tip
The 80/20 Principle
ABC Priority System Technique
Connect with me…
Winning Strategies for Your Business
Winning Strategies for Your Business
Winning Strategies for Your Business
Winning Strategies for Your Business
Winning Strategies for Your Business
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Winning Strategies for Your Business

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This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.

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  • When design is what you do, your business card had better have some pizazz. Clifton Alexander, who owns Reactor, a Kansas City, Missouri-based firm that does design and branding for the Web, knows how important a cool card can be to a client’s first impression. Reactor's cards can be tailored to say things like, "If you see anybody that knows me, tell them I said hi" or "I see an epic brand in your future." The die cut that lets the card stand up helps garbage-proof your contact info. “Whenever I am in a group setting and hand my card to someone, a crowd tends to gather, and other people request a card for themselves," Alexander says. "This also ensures that the card won't end up in the trash, but instead, could end up sitting on top of a monitor or a shelf in someone's office."
  • Sergio Delgado laughs at death -- and he has his business card to prove it. The Dallas-based photographer had a show coming up that dealt with the subject of suicide, which inevitably lead him to contemplate his own mortality. When looking for ways to promote the show he came up with the idea for this card. "The thought of doing it as a toe tag just appealed to me," he says. "I thought it was funny, I thought it was gross.”
  • Kyle Laser was working on improving the Web presence of his family’s Dallas-based printing business when he hit upon an idea: He’d been researching viral marketing as well as search engine optimization when he thought of a fun way the two could intersect. Laser “designed the card just kind of for fun” but the response it got was serious business. He estimates that as many as 10 of the company's largest accounts found out about them by coming across the card online.
  • When he was between jobs, Bryce Bell, an Oklahoma native, designed these unique business cards to advertise his mechanical skills, but the cards became a venture in and of themselves. “I was inspired by other cool cards I had seen around the Internet," he says. "I wanted to create a card that fit in with my interests and demonstrated my creativity.” And it seems to have paid off, “People have liked it so much that I've been working on starting a business to sell the Cardapult and other unique cards.”
  • When’s the last time someone called you up just to listen to your voicemail?
    Your on the other line or away from your desk….
    If my call was “very important to you” like you say, you would’ve answered…
    Don’t tell me what day of the week it is…
    HELPFUL TIP
    Use Sunday afternoon or evening to find 7 great quotes and write out your messages in advance so that Monday – Saturday all you have to do is take 5 minutes to record each morning
  • 5 minute video
  • Winning Strategies for Your Business

    1. 1. Winning Strategies for Your Business
    2. 2. My Objective To help you produce and profit more in your business or career by sharing proven methods, ideas, strategies and techniques for online…and offline business success.
    3. 3. Positive Attitude • Commit NOW • Leave the tribe • 15 minutes daily • Funny movies • No more news • Affirmations • Get new friends
    4. 4. The Information Age
    5. 5. The Evolution of the Internet
    6. 6. The New Way of Marketing & Selling The Old The New Broadcasting – All about YOU Listening and Responding Newspaper/Print Media Advertisements Website, Social Media Learn to Sell Learn to provide solutions to problems Quantity Quality Hard selling Developing long-term relationships
    7. 7. “Value First” Thinking, Doing and Living
    8. 8. Anything that helps your customer produce or profit more.
    9. 9. Jeffrey Gitomer
    10. 10. “Life is not about finding yourself… Life is about creating yourself.” George Bernard Shaw
    11. 11. Social Media 101 Key Words to Consider • Story • Sharing • Value • Connect • Smaller world • Influence Others • PWOMM • Become a Resource • Listen and Respond
    12. 12. Questions to Consider • Who are you targeting? • What do you hope to achieve? • What tools will you use? • How much time, money and in-house staff will you invest? • What value are you going to share with your community?
    13. 13. Your Basic Objective Offensive Strategies •Inform •Educate •Entertain Defensive Strategies •Listen •Respond w/Solutions Big Hint: Your coach was always right…defense wins games!
    14. 14. Insider Tips • Determine what VALUE means to the consumer • 99% Value + 1% Promotion = Success • How-to’s • Interviews of substance • Tips and Insights • Recognize your customers’ achievements • Connect others for their own good and benefit • Helpful Links • Articles that YOU wrote
    15. 15. Blog Like a Pro 1. Lede and Major Point 2. Supporting Points, Important Details 3. Analysis & Opinion 4. Conclusion & CTA Infusionsoft 2.0 Joe Manna
    16. 16. YourName@YourBusiness.com
    17. 17. The Power of Linkedin• The 2nd Radius • Get Introduced • Get Recommended • Search People • Attract Jobs • Be Recognized as an Expert • Hook people up
    18. 18. Free Online Tools • www.Hootsuite.com • www.Postling.com • www.Animoto.com • www.wordpress.com • www.MailChimp.com • www.business.twitter.com/twitter101 • www.commoncraft.com/blogs • www.commoncraft.com/socialmedia • www.commoncraft.com Pages to Follow on Facebook!•Infusionsoft •Mashable •AllFacebook.com•Constant Contact•Rich Dad Global•Brian Solis •NOW Marketing Group•COMSTOR Outdoor•The Meeting Place on Market
    19. 19. Recommended Tools • Flip Video Camera ($75-150) • Domain name/email at GoDaddy.com ($12-15/yr) • Constant Contact ($15/month for 500 contacts) Suggested Reading • See You At The Top – Ziglar • Jeffrey Gitomer’s Little Gold Book of YES! Attitude • Socialnomics – Qualman • Thinkertoys – Michalko
    20. 20. “The things that matter most must never be at the mercy of the things that matter least.” -Brian Tracy
    21. 21. $250,000 Time Management Tip
    22. 22. The 80/20 Principle
    23. 23. ABC Priority System Technique
    24. 24. Connect with me…
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