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Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
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Social Media Marketing + Engagement: Deca Master, Massimo Burgio

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Parte seconda della lezione su Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che fa il punto su alcuni elementi chiave del social media marketing e …

Parte seconda della lezione su Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che fa il punto su alcuni elementi chiave del social media marketing e social media engagement, prima di entrare nel merito delle strategie di social fundraising.
Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net

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  • 1. master in diritto ed economiaper la cultura e l’artenuoro, 20 gennaio 2012social fundraising part two social media marketing + engagementmassimo burgio global search interactive / sempo
  • 2. social mediamarketing
  • 3. il nuovo potere degli utentinon esistono più i consumatori passiviogni consumatore è anche un utente, un prouttore di contenuti, un partecipante allecommunities. ci sono anche super-users con super-poteri: gli e-fluencers!
  • 4. nuove forme di marketingintelligence
  • 5. nuovi strumentitools marketing
  • 6. ed un nuovo marketingmindset
  • 7. change mindset
  • 8. visione strategia integrazione innovazionesocial media
  • 9. 4PSMM passion patience perseverance proactivity
  • 10. 4PDON’Tpresumepanic pushprocrastinate
  • 11. la perseveranza è la chiave: dancing man http://bit.ly/dancing-man-video
  • 12. social media networks: facebook what? • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocasting
  • 13. in fondo, il socialè meglio del porno
  • 14. gli utenti della rete stanno ovunque
  • 15. conversazioni dappertutto
  • 16. social media strategies: obiettivi
  • 17. social media performance per canale
  • 18. social media performance per canale
  • 19. social media performance per canale
  • 20. social media performance per canale source: cmo.com
  • 21. social media marketing tempo + risorse
  • 22. chiedete sempre prima alla vostra audience clienti + prospects il vostro target market impiegati + azionisti la vostra business “family” partners + fornitori il vostro business “ecosystem” competitors non dovete chiedere, fate benchmark! =)
  • 23. chiedete sempre prima flash case history
  • 24. chiedete sempre prima flash case history
  • 25. la migliore soluzione per i vostri obiettivi? find your own social way
  • 26. case history social media + gift economy http://bit.ly/klm-surprise-socialmedia
  • 27. graziemassimo burgioglobal search interactive / sempowww.globalsearchinteractive.netwww.sempo.orgwww.massimoburgio.com

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