How to get your local business up and running on Facebook.

1. Getting Started On Facebook

2. About Facebook
• Set up in Harvard
2004.
• Expanded to UK
Universities 2005.
• Developer platform
2007.
• IPO’ed in 2012 for
$16bn.

3. Profiles Versus Pages
• Profile is for personal
use. + Friend
– News feed
• Page is for business use.
+ Fan
– Wall
– Can advertise
– Insights

4. How To Set Up Your Page
Show Mary’s Shoe Store
Vanity URL: www.facebook.com/username

5. How To Set Up Your Page
Edit Page >> Edit Settings

6. Customising It
• Cover Pic (851 x 315)
• Avatar (180 x180)
https://www.dropbox.com/home/Facebook%20Prof
ile%20%26%20Cover%20Photos
Any further artwork requirements, just ask Jana.
• About Us Text
• Pages You Like

7. Content: General
• It’s all about Images
– Posts with photos get 53% more likes, 104%
more comments, 84% more click-throughs
than text-based posts. (Kissmetrics)
• Less words. About 20 is optimum.
• Engaging - ask questions.
• Frequency - Insights/Posts/Days to see when your
fans are online

8. Content: General
• Be Engaging - ask questions.

9. Content: General
• Think About Frequency - Insights/Posts/Days to
see when your fans are online

10. Content: Specific
• What do they want to hear about?
• Think Local, National, Global
• Look at facebook.com/maxol

11. Photo
Sizes

12. Using The Scheduling Tool
• Can be used to schedule content
• Can’t be used to share other people’s
content

13. Promoting Your Page
• Tell everyone!
• Invite people to like your Page
• Add the link to your email signature or website
• Network it: think of
Sponsorships
Suppliers
Other local businesses

14. Monitoring It
• It’s a two-way communication channel
– Put your email address on as the main contact so you
get notified and can respond to private messages
– Don’t just push out sales messages
– When you use @

15. Negative Feedback
How To Handle It
• Do not delete it
• If it’s small – handle it, positively and politely
• If it’s tricky – take it offline

16. Thank You
• Thanks for listening.
• Any questions?

17. Next Session: 29 April
2. Twitter: Tuesday, 29 April, 3pm.
• How to set up your Twitter account
• Finding followers
• Using the search tool to find
local people in your area
• Measuring it

18. After That…
3. Instagram: Tuesday, 6 May, 3pm.
• How to set up your Instagram account
• Finding followers
• Using hashtags to your
advantage
• Measuring it

19. Get In Touch