Here are the slides to the opening keynote I delivered at Social Capital Conference 2012 in Ottawa.

1. Social Media Barometer
Martin Waxman
July 21, 2012
© 2012 Martin Waxman. All rights Reserved.

2. Good to meet you IRL

3. Ontogeny recapitulates phylogeny
Search me…

4. The new generation gap

5. I’d like that to go

6. The face of new media

7. Digital first
communications

8. …putting things in focus

9. How we get there
1. Content
2. Curation
3. Connecting
4. Community
5. Commerce
6. Creativity

10. Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…

12. Contact: Martin Waxman
waxman@thornleyfallis.ca
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR