The media business is currently going through something of a revolution as publishers look to reach their audiences through a variety of new media. Making sense of the new media landscape is the biggest challenge facing the business today. Andy looks at what is happening to the media world, what changes it means for us all and how we should respond.
8. ‘Between the birth of the world and 2003, there were five
exabytes of information created.
We [now] create five exabytes every two days.’
Eric Schmidt, CEO, Google
9. ‘The large profit margins newspapers enjoyed in the past were built on an
artificial scarcity: Limited choice for advertisers as well as readers.
With the internet, that scarcity has been taken away
and replaced by abundance.’
Google response to FTC
Vs
22. 20TH CENTURY PUBLISHING
The business of
issuing printed
matter
21ST CENTURY PUBLISHING
Connecting a
community through
communication
Source: Toward a new understanding of publishing, John Battelle, February 2010: http://www.federatedmedia.net/blog/2010/03/toward-a-new-
understanding-of-publishing-part-1/
24. We are always…
Discovering new revenues streams
Communicating on new platforms
Building new cost lines
Inventing new jobs
Publishing in different media
Developing our people in different ways
Exploiting new opportunities
Building on our current activities
25.
26.
27.
28. So, how can you achieve stand-out with your brand?
32. ‘When people believe in a story they are more likely to engage with it. What
makes something authentic is how connected it is
to the underlying social fabric.’
Mike Walsh, Futuretainment
