Social Media Barometer by Martin Waxman

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Social Media Barometer by Martin Waxman

  1. 1. @martinwaxman #PRSAWDCSocial  Media  Barometer    Mar$n  Waxman  April  19,  2013  © 2013 Martin Waxman. All rights Reserved.PRSA  Western  District  Conference  
  2. 2. @martinwaxman #PRSAWDCGood  to  meet  you  IRL    @martinwaxman
  3. 3. @martinwaxman #PRSAWDCSearch  me…  
  4. 4. @martinwaxman #PRSAWDCSearch  me…  
  5. 5. @martinwaxman #PRSAWDCSearch  me…  Ontogeny recapitulates phylogenyIs  seman$c  search  the  end  of  serendipity?    
  6. 6. @martinwaxman #PRSAWDCThe  new  genera$on  gap  
  7. 7. @martinwaxman #PRSAWDCI’d  like  that  to  go  Mobility  means  never  having  to  say  you  can’t  reach  me  
  8. 8. @martinwaxman #PRSAWDCThe  face  of  new  media  We  do  the  programming  but  we  don’t  get  paid  
  9. 9. @martinwaxman #PRSAWDCDigital  first  Beyond      publicity…    Time  for    PR  to  lead  
  10. 10. @martinwaxman #PRSAWDC…puPng  things  in  focus  
  11. 11. @martinwaxman #PRSAWDCHow we get there1. Strategy2. Training3. Content
  12. 12. @martinwaxman #PRSAWDCBarometer1.  Search me – semantic search…is it the end ofserendipity?2.  Generation gap – 35 is the new dividing line3.  I’d like that to go– mobility means our onlineconnections are always with us4.  Face of new media – we’re the programmersyet we don’t get paid5.  Digital first communications – media’sadapting. PR can no longer sit idly by…
  13. 13. @martinwaxman #PRSAWDC
  14. 14. @martinwaxman #PRSAWDCContact: Martin Waxmanmartinwaxman@gmail.comBlog: myPALETTETwitter: @martinwaxmanInside PR

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