Social media barometer martin waxman prsa intl conf 2012

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Here's a copy of the slides from my Social Media Barometer presentation to the PRSA International Conference in 2012.

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Social media barometer martin waxman prsa intl conf 2012

  1. 1. Social Media BarometerPRSAInternationalConferenceMartin WaxmanOctober 14, 2012 © 2012 Martin Waxman. All rights Reserved. @martinwaxman #PRSAIcon
  2. 2. Good to meet you IRL@martinwaxman #PRSAIcon
  3. 3. Search me…Ontogeny recapitulates phylogeny Is semantic search the end of serendipity?@martinwaxman #PRSAIcon
  4. 4. The new generation gap@martinwaxman #PRSAIcon
  5. 5. I’d like that to go Mobility means never having to say you can’t reach me@martinwaxman #PRSAIcon
  6. 6. The face of new media We do the programming but we don’t get paid@martinwaxman #PRSAIcon
  7. 7. Digital first communications Beyond publicity… Time for PR to lead@martinwaxman #PRSAIcon
  8. 8. …putting things in focus@martinwaxman #PRSAIcon
  9. 9. How we get there 1. Content 2. Creativity 3. Curation 4. Community 5. Connecting 6. Commerce@martinwaxman #PRSAIcon
  10. 10. Barometer 1. Search me – semantic search…is it the end of serendipity? 2. Generation gap – 35 is the new dividing line 3. I’d like that to go– mobility means our online connections are always with us 4. Face of new media – we’re the programmers yet we don’t get paid 5. Digital first communications – media’s adapting. PR can no longer sit idly by…@martinwaxman #PRSAIcon
  11. 11. @martinwaxman #PRSAIcon
  12. 12. Contact: Martin Waxman martinwaxman@gmail.com Blog: myPALETTE Twitter: @martinwaxman Inside PR@martinwaxman #PRSAIcon

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