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User testing and evaluation:     why, how and when to do it   Evaluating and user testing… Appleby Magna Centre 11 May 2009 Martin Bazley Martin Bazley & Associates www.martinbazley.com
Intro: Martin Bazley ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why evaluate websites? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making websites effective ,[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
Website evaluation and testing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Test early ,[object Object],[object Object]
When to evaluate or test and why ,[object Object],[object Object],[object Object]
Testing is an iterative process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Before funding – project planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus group Research
 
Post-funding - project development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus group Focus group One-to-one tasks
 
 
 
 
Post-funding - project development 2 ,[object Object],[object Object],Observation of  actual use of website by  intended users ,  using it for  intended purpose ,  in  intended context  – classroom, workplace, library, home, etc
 
 
 
 
 
[object Object]
 
 
 
 
Post-funding - project development 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two usability testing techniques  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
User testing – who should do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User testing – more info ,[object Object]
[object Object]
Data gathering techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Online questionnaires ,[object Object],[object Object],[object Object],[object Object]
Focus groups ,[object Object],[object Object],[object Object],[object Object]
Visitor surveys  ,[object Object],[object Object],[object Object]
Web stats ,[object Object],[object Object]
Web stats ,[object Object],[object Object]
Web stats ,[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who for what for ...
[object Object],[object Object],[object Object],More information

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090511 Appleby Magna Overview Presentation

  • 1. User testing and evaluation: why, how and when to do it Evaluating and user testing… Appleby Magna Centre 11 May 2009 Martin Bazley Martin Bazley & Associates www.martinbazley.com
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