MyLearning and funding ukmw10

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MyLearning and funding ukmw10

  1. 1. MyLearning project UK Museums and the Web, Museum of London Martin Bazley Peter Pavement 26 Nov 2010
  2. 2. Overview • Martin Bazley & Associates commissioned by Renaissance Yorkshire to explore options for sustaining and developing MyLearning project • Currently about half-way through • Next stage is trialling new ways of creating content and exploring fund-raising options in detail • Comments and suggestions warmly welcomed!
  3. 3. MyLearning • Resources created by museums and others (content providers), for schools • Content providers create their own ‘learning journey’ online resources using a dedicated CMS • www.MyLearning.org
  4. 4. Current • Content providers are trained by core team in how to use the CMS • Templates also provide guidance • MyL team monitor and offer feedback
  5. 5. Outline of recommendations - editorial • Widen scope nationally, in terms of: – area of production of resources and – promotion to teachers – but hold off until critical mass achieved
  6. 6. Outline of recommendations - editorial • Focus output more strongly on curriculum provision and needs of teachers • Adopt commissioning approach: MyLearning team author the learning resources using assets and material provided by content providers • Replace up-front training by action-learning: content providers learn through involvement in development process
  7. 7. Outline of recommendations - editorial • Review and optimise structure of online learning resources in light of continuing research into teachers’ needs and preferred ways of working
  8. 8. Outline of recommendations - editorial • Improve searchability and findability of assets (images, videos, audio, interactives, sheets etc) through: – enrichment of metadata and – configuration of Google site search • Optimise existing and explore new ways of disseminating and promoting awareness and use of online learning resources
  9. 9. Outline of recommendations - editorial • Aims and SMART objectives: monitor and review effects of changes on motivation and engagement among content providers, quality of resources, uptake by teachers etc
  10. 10. Outline recommendations - business planning • Renaissance income expected for next year or two at least, but reduced. • Recruit freelancer to assist with fundraising
  11. 11. Outline recommendations - business planning • Adopt income pipeline approach to fundraising – target larger number of smaller funds. • Review activity for cost reduction and improvement opportunities
  12. 12. Income pipeline • Like GANTT charts for project management income (or sales) pipeline helps forecast income and manage contacts. • Aim is to predict the income over a period of time by categorising – potential income sources and – their probability of coming to fruition.
  13. 13. Income pipeline • For example, all prospects for funding could be classified as follows: • Opportunity - a funding programme that is suitable for My Learning • In discussion – contact made with funding body • Proposal stage - proposal underway - discussions continue • Awaiting decision - proposal has been submitted • Awarded – funding secured
  14. 14. Income pipeline Category Number Value Opportunities 10 £1,200,000 In discussion 7 £200,000 Proposal stage 5 £120,000 Awaiting decision 3 £70,000 Awarded 2 £40,000
  15. 15. Category Number Value Likelihood Income Opportunities 10 £1,200,000 2% £24,000 In discussion 7 £200,000 10% £20,000 Proposal stage 5 £120,000 20% £20,000 Awaiting decision 3 £70,000 50% £35,000 Awarded 2 £40,000 100% £40,000 Total £139,000
  16. 16. Mixed economy The most successful income generation strategy is likely to involve a mixed economy : • Public • Grant funding • Revenue income
  17. 17. Income generation - Advertising AdSense network www.google.com/adsense Display advertising networks for example Adify www.adify.com/adify-united-kingdom other media organisations or companies can put together advertising packages by theme and then syndicate ads to a network of sites. For example: Guardian’s Diversity Ad Network - http://www.guardian.co.uk/ad- networks/diversity
  18. 18. Income generation - Subscriptions - Schools – have money, but inconvenience can put them off – also can just go elsewhere - Need a really significant offer, or something literally not available elsewhere (Bridgeman Art Library for example)
  19. 19. Income generation - Services - Consultancy - Web development service - Etc - Also affiliate marketing, etc
  20. 20. Fund raising takes time and effort Ways of fund raising in small organisation: • take on additional freelancer on % bonus basis or mixed basis (retainer plus commission) • use agency (potentially more reliable / sustainable but may not be economic) • build up skills within core team – commission freelancer for say 6 months to fund raise and mentor
  21. 21. Guidance and info Pipeline Further information is available on www.businesslink.gov.uk on sales forecasting and other techniques: http://bit.ly/couAYW www.smartsheet.com is an online service that may be helpful. Fund-raising for non-profit: www.fundraising.co.uk www.financehub.org.uk
  22. 22. Contact: Martin Bazley www.martinbazley.com

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