Making Innovation Your Business

Making Innovation your Business By Marlon Parker

Agenda
What is Innovation?
Creativity
Characteristics of an Innovator
What an innovative idea can do for your business
Where do I begin?

Innovation
An innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.

Innovation Equation
Innovation = Creativity * Risk Taking

Innovation Lifecycle

Creativity
“ A mental and social process involving the generation of new ideas or concepts , or new associations of the creative mind between existing ideas or concepts”
“ Creativity by individuals and teams is a starting point for innovation ; the first is a necessary but not sufficient condition for the second”

Characteristics of an Innovator
Many ideas (many bad)
Able to build/expand on what is available
Willing to take risks
Collaborator
Able to see things through

What an innovative idea can do for your business
Economic difficulty can inspire extraordinary innovation.
Innovation could lead to increased productivity
New products and services
Improved quality
Extension of the product range
Reduced labour costs

Where do I begin?
Give yourself permission to think up many ideas.
Keep chewing on the problem.
Build on ideas that came before.
Put yourself in environment that will use different parts of your brain

Thank You www.marlonparker.co.za [email_address] Marlon Parker @ marlonparker marlonct +2721 469 1138 +2776 4034920

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Making Innovation Your Business

by Marlon Parker on Apr 12, 2009

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