F*ck Storytelling

739 views
570 views

Published on

Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas.

Video of the presentation is here: https://www.youtube.com/watch?v=_jMywXG6AWQ

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
739
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

F*ck Storytelling

  1. 1. FEBRUARY BIG DATA BLOWS MARCH SCREW SOCIAL MEDIA
  2. 2. WE STORIES
  3. 3. “ADVERTISING IS GREAT STORY-TELLING.” DAVID SABLE, YOUNG & RUBICAM
  4. 4. “SIMPLE OR ELABORATE ADS ALWAYS TELL A GREAT STORY.” MARC GIUSTI, LEO BURNETT
  5. 5. “THE BRAND IS A STORY.” SETH GODIN
  6. 6. “IF YOU AIN’T TELLIN’ STORIES, YOU AIN’T SHIT.” TOM DEMETRIOU, BARKLEY
  7. 7. TRENDY AND TRENDING
  8. 8. “…DIGITAL STORYTELLING IS AT THE CORE OF ABSOLUTELY EVERYTHING WE DO.”
 STEPHEN GOLDBLATT, BAZILLION “VIA PATCHCHORD.COM: LEE CLOW AND ALEX BOGUSKY: STORYTELLING & THE FUTURE”
 JOHN KREICBERGS, @PATCHCHORD “WE TELL STORIES. THAT’S IT.”
 CHRIS O’CONNOR, LIQUID9 “STORYTELLING IN DIGITAL IS A MUST ACROSS THE BOARD.”
 AARON EVANSON, VML “WE HAVE BEEN DIGITAL STORYTELLERS SINCE THE BEGINNING.”
 TERI ROGERS, HINT “WHEN STORYTELLING BECOMES STORY DOING: THE EMPLOYEES LIVE THE BRAND.”
 JEFF FROMM, BARKLEY
  9. 9. “... THE WORLD’S FIRST POST-ADVERTISING
 AGENCY, APPLYING ESTABLISHED STORYTELLING
 TECHNIQUE AND TALENT …”
 ! !
  10. 10. EXPERIENCE > STORY
  11. 11. “... WHEN WE ACT, WE CREATE OUR OWN REALITY. AND WHILE YOU’RE STUDYING THAT REALITY...WE’LL ACT AGAIN, CREATING NEW REALITIES...AND YOU, ALL OF YOU, WILL BE LEFT TO STUDY WHAT WE DO.” KARL ROVE ACTION > STORY
  12. 12. STORY-DOING “TOP 5 RESTAURANT CAMPAIGN 2012” NATIONS RESTAURANT NEWS
  13. 13. ART + COPY
  14. 14. ART + COPY + CODE
  15. 15. ART + COPY + CODE + SOLDER
  16. 16. 2013 GRAVITY AWARD
  17. 17. 2013 CANNES LION
  18. 18. EXPERIENCE STORY
  19. 19. CREATIVE TECH
  20. 20. DIGITAL PHYSICAL
  21. 21. IDEA REALITY
  22. 22. LET’S MAKE: ADS STORIES EXPERIENCES SERVICES PRODUCTS COMPANIES
  23. 23. LET’S BE THE PEOPLE THEY TELL STORIES ABOUT.

×