Rob campbell nine msn final preso

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My presentation at the NINEMSN Digital Summit in Sydney ... offering some [hopeful] tips on how to make digital marketing more meaningful and effective.

Published in: Technology, Business

Rob campbell nine msn final preso

  1. 1. What will dominatetomorrow’s digitalmarketing revolution?
  2. 2. I haven’t got a clue.!
  3. 3. What does HTML mean?
  4. 4. “ “. “ ”
  5. 5. WHAT MYMUM CANTEACH USABOUTDIGITALMARKETING.
  6. 6. DIGITAL’SBUILT ANENVIABLEBRIDGEBETWEENBRANDS &SOCIETY.
  7. 7. Digital has brought !the value of creativity !back into the spotlight.!
  8. 8. DIGITAL’SBUILT ANENVIABLEBRIDGEBETWEENSOCIETY &BRANDS.
  9. 9. DIGITAL MARKETINGIS IN MUCH BETTERSHAPE THAN OTHERFORMS OF MARKETING.
  10. 10. DIGITAL’SBUILT ANENVIABLEBRIDGEBETWEENBRANDS &SOCIETY.
  11. 11. BAD NEWS//
  12. 12. MANY CONFUSE QUANTIFIABLEWITH EFFECTIVENESS.
  13. 13. There’s a lot ofmyth, legend &bullshit spokenabout digital.[SOCIAL IS A NEW THING / SOCIAL IS NOT CHEAP]
  14. 14. Backto myMum:
  15. 15. 8 WAYS TO WRITE THE FUTURE
  16. 16. Five Things INFLUENCERS.It Won’t GAMING. TECH PLATFORMS.COVER STORY TELLING. OLD SPICE.
  17. 17. Understand    what    !   l es    beneath.  
  18. 18. EVERY MINUTE:1,695,480 VIEWING PORN.22,320 SEARCHING FOR PORN.$184,538.40 SPENT ON PORN.
  19. 19. #2BE MEANINGFUL,NOT SOCIAL.
  20. 20. LIONEL RICHIE’S CLAYHEAD FROM HIS 1984VIDEO, “HELLO”, HAS10,000 FACEBOOK FANS.
  21. 21. #3 PLAY IN THEIR WORLD
  22. 22. #4 Be culturally provocative. Be culturally provocative.
  23. 23. OICE. AND V R BR ICE. ASE Y OU ND VO RELE R BRA AS LE E YOU#5 RE
  24. 24. #6 CREATECULTURE NOTTECHNOLOGY.
  25. 25. 1. MENTOS + DIET COKE EXPERIMENTS2. DOVE – EVOLUTION3. BLENDTEC – WILL IT BLEND?4. DIESEL – HEIDIES 15MB OF FAME5. BURGER KING - SUBSERVIENT CHICKEN6. OBAMA’S ONLINE CAMPAIGN7. JOHN WEST – BEAR8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD9. BURGER KING - WHOPPER SACRIFICE10. CADBURY’S - GORILLA
  26. 26. 1. MENTOS + DIET COKE EXPERIMENTS2. DOVE – EVOLUTION3. BLENDTEC – WILL IT BLEND?4. DIESEL – HEIDIES 15MB OF FAME5. BURGER KING - SUBSERVIENT CHICKEN6. OBAMA’S ONLINE CAMPAIGN7. JOHN WEST – BEAR8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD9. BURGER KING - WHOPPER SACRIFICE10. CADBURY’S - GORILLA
  27. 27. #8 BE BRILLIANT.
  28. 28. So what is the common linkbehind all these examples?
  29. 29. WITHOUTINSIGHTWE HAVENOTHING.
  30. 30. THE PUBLICARE NOT TOOSTUPID TOKNOW WHATTHEY WANT.
  31. 31. Creative intelligencecan build the commercial valueof digital, not just executions.
  32. 32. TO CREATE WHAT’S NEXT IN DIGITAL MARKETING 1 PEOPLE / 2 PURPOSE / 3 PROVOCATIONALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.
  33. 33. OR AS MY MUM SAYS … ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.

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