The document discusses the growing trend of prioritizing experiences over material possessions among younger generations, emphasizing the need for 's.m.a.r.t. experiences' that include elements of story, status, and sharing. It highlights various forms of experiential activities like extreme sports and escape rooms, suggesting their popularity and potential for innovation in crafting engaging experiences. The author encourages businesses to evaluate and enhance their offerings to align with this experiential demand.

1. THE FUTURE IS HERE

2. THE FUTURE IS HERE
@JAMESWALLMAN
JAMES@THEFISH.CO

3. How might we…
craft S.M.A.R.T. experiences?

4. EXPERIENTIALISM

5. THE FUTURE IS HERE

6. THE FUTURE IS HERE
CONNECTED LIVES
“Facebook has more people than God on
this planet, and can reach them on a
mobile phone”
Scott Galloway, NYU SterN

7. THE FUTURE IS HERE
CARBON
CONCERN
To hit the COP 21
target of <2°C,
humans must become a
carbon sink by 2070.
Source: Danny Dorling & Mark Maslin

8. “Shoppers are passing up the cashmere sweaters or leather
handbags and instead shelling out for experiences such as a beach
vacation, a dinner out on the town or a concert”
Washington Post

9. “Travel and leisure shares outperforming traditional retailers…
Experiences trump stuff for generation born between 1980-2000”
Bloomberg Business

10. “We believe that a major decoupling within retail sales is now
occurring, with consumers choosing to spend on
“experiences” rather than “things.””
KKR

11. THE FUTURE IS HERE
STILL HUMAN
“Human minds are the
product of evolution,
shaped by millions of years
of natural selection.”
Jason Collins, Evolving
Economics
• Mastery
• Autonomy
• Relatedness
• Safety, security, status

12. How might we…
craft S.M.A.R.T. experiences?

13. THE FUTURE IS HERE
S.M.A.R.T.
EXPERIENCE
RATING
• Story
+ status + sharing
• Mastery
+ flow
• Awesomeness
• Relationships
• Transformation

14. Experiences driven by
STORY + STATUS + SHARING

15. THE FUTURE IS HERE
EXTREME SPORTS
More are taking part in extreme
sports.
• Wing-suit flying
• Parachuting
• Obstacle course racing

17. Short from Rise of the Sufferfests featuring James Wallman:
https://www.youtube.com/watch?v=m2uFPH8T0JU

18. Experiences driven by
MASTERY & FLOW

20. Secret Cinema does Star Wars:
https://www.youtube.com/watch?v=a7bouwv3YME

21. THE FUTURE IS HERE
ESCAPE ROOMS
• People are locked in
a room
• They solve brain
teasers, puzzles,
challenges to escape
• 63 countries
• 616 cities
Source: Escape Room Directory
Handmade Mysteries’ Lady Chastity’s Reserve

22. How might we…
craft S.M.A.R.T. experiences?

23. To audit the experiences you
currently provide, to innovate and
inspire your teams in order to
make your experiences more
S.M.A.R.T. — get in touch with
James at The Future Is Here today.

24. THE FUTURE IS HERE
@JAMESWALLMAN
JAMES@THEFISH.CO