Value creation through network orchestration

I am a network orchestrator Inspired by the emergence of the flat world Marieke Schoenmaker Experience Innovation Platform

Why, who and what is a network orchestrator?

... connecting individuals, ideas and information anywhere with each other, primarily making use of digital and physical networks …

The world has changed from ……

The emergence of a global market …

To …. The rise of the multinational company

To…… The emergence of the flat world

Connected the unconnected Through :

The rise of the personal computer

Development of the Internet

Collaboration on projects with worklfow software

Move business processes to partners

Migration of manufacturers

Communities contribute online to collective products and services

Working with suppliers on efficiency scale

Integrate logistics

Knowledge on the fingertips by Google

Wireless, digital and personal technologies

This requires network orchestration Orchestrate or be orchestrated?

Are you ready for the flat world?

The power of network orchestration… Reduced prices

Improved on-time shipments

Raised quality

Reduced lead times

Meaningful

Responsiveness to new opportunities

Not owing everything

Not a supply chain city

Imagine an eBay on which existing products are not merely bought and sold, but are created by the Network …..

The customer thinks the thought … … the product is delivered

In the flat world, orchestration is one of the most important management skills. The skill of the orchestrator lies in drawing out the talent and creativity of the network, coordinating all the individual elements, and ensuring the success of the overall process

Designs and manages networks

Establishes the values and culture of the network

Develops its guiding principles

Creates broader network

Controls through empowerment

Builds trust

Acts entrepreneurially

Creates value through integration

Bridging borders

Leveraging company’s value and intellectual property across the network

A network orchestrator looks like this:

Companies used to see competition as firm against firm. But a networked world is like a team sport. The final score depends not on one player, but on the strength of the entire team…

The new competition In a crew race, the coxswain does not row. He orchestrates

Companies with access to the best networks not only outperform competitors today, but have also the capacity to flexibly outperform them tomorrow.

Networks can work smarter than the individuals or firms that are a part of them. Orchestration is what makes smart networks smart.

A robust network is the soil from which customer solutions spring

Although information technology is at the centre of flattening the world, the heart of any network and enterprise consists of human judgement, trust human relationships, and business processes

Imagine …. Are you ready for the flat world?

Control through empowerment

In a flat world, consumers and the media might know about it everywhere, often before the companies themselves.

In a flat world it is much more about carrots than sticks. The focus is primarily on setting clear guidelines, offering education, and then inspecting to ensure results.

Every node in the network has connections with other networks. This means that ripple effects can come from one of these connected networks end move across the entire system.

The purpose of the business is to create a customer. Peter Drucker

This is the age of guerrilla companies

With powerful software and outsourced processes, a small competitor can go head-to-head with a large one. In this world, size is not necessarily an advantage.

Empower Little John Waynes And create a big-small company

Little John Waynes are entrepreneurial self-starters who have the ability to make decisions and live with the consequences.

To effectively integrate acquisition, companies need plug-and-play technology and systems as well as a plug-and-play culture.

Plug-and-play systems can streamline the process of growth. New businesses have immediate access to the knowledge and resources of the larger parent organisation, while maintaining their individual identities.

What is your position in the flat world?

Build living companies "Sometimes it's good to think aloud, and say to you See the funny faces up in the clouds A place to get crazy, where life gets so lazy There's no no, there's no yes, but everything is maybe Oh, I'd love to get lost in a dream, wash my fears In nature's streams... When I'm sleeping, I get healing Thinking of the color blue When I'm sleeping, I slow down my breathing Living in dreams, dreams that come true Thinking of the color blue Thinking of the color blue... yes..." Neoqula

In a flat world companies need the flexibility to respond quickly to changes, but they also need enough stability so that managers can tell whether they are succeeding or failing.

Stretch targets result not only in transformation of the business, but in tremendous gains in performance. The Blue Ocean

Analyse and Brood

Create and Design

Co-create and Develop

Innovate and Interact

Establish the stretch:

New Inspiration

New Experience concept

Experiential Platform

Exploitation plan

Imagine ….. Are you ready for the flat world?

The company around the customer instead of …… The customer around the company

“ Consumers have virtually unlimited choice and ever-rising expectations for performance, quality and value. They expect more from their shopping experiences and more from the brands and products they buy and use every day. They expect retailers and manufacturers to listen to them more carefully, and to learn from them more often.” A.G. Lafley Chairman, President and Chief Executive Officer The Procter & Gamble Company

The route through the flat world begins with a customer and ends with a customer solution

Customer needs might change, but a flexible organization can reconfigure itself to meet the changes of its customers

Empowered end consumers now expect mass customization and instantaneous response

As the relationship develops, the company not only should be responsive to customers, but should actually anticipate customer needs and the needs of their end consumers

Engagement

Interaction with other customers in other parts of the world gives suppliers a broader view of the context of their projects and a more creative solution set.

Suppliers can realize many benefits in being part of the network, including the benefits in aggregated demand, access to customers, access to knowledge, demand smoothing and financing.

Imagine ….. Are your ready for the Flat world?

Looking beyond the entire value chain

Transform the customer from a passive recipient to an active participant, so companies have the opportunity to create and capture more value. Habitat: Build together for a better world

The long tail: search for new niches

Taking a broader view of the business Google’s Bus Network

Building collaborative networks Source: www.wethinkthebook.net/book/home.aspx

Orchestrate consumer and social networks Google’s Bus Network P&G’s Beinggirl

Innovative combinations Nike & ITunes

What is your plan for action? Executive most pressing challenges ….

How do you challenge your current mental models? Google’s Bus Network

How do you achieve profitable growth in the flat world? Google’s Bus Network

How can you build the competencies you need to compete in the flat world? Google’s Bus Network

Like the concept and the pictures?

Marieke Schoenmaker +31-622497148 www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Live is one big opportunity for growth”