Yapp Mobile's madeMocal platform offers partners with a platform that allows them to easily mobilise their content and services into a single, own-branded application

1. 5 reasons to contact
5 reasons to contact
Yapp Mobile today
Yapp Mobile today
Hyper Local Search Connected Navigation
email: sales@yappmobile.com
www.yappmobile.com © Yapp Mobile 2011

2. 1. Connect your users to the best
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local content
local content
www.yappmobile.com © Yapp Mobile 2011

3. Eat & Drink Play
Explore Shop
© Yapp Mobile 2011

4. 2. Build an active user base by
bundling Free GPS Navigation
b dli F GPS N i ti
www.yappmobile.com © Yapp Mobile 2011

5. Navigation is being used by an
increasing number of organisations
to establish a daily relationship with
to establish a daily relationship with
users.
Bundling hyper local search and
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turn‐by‐turn GPS Navigation
provides a service that users turn to
for all things local.
www.yappmobile.com © Yapp Mobile 2011

6. 3. Subsidise Free Nav by Maximising
up‐sell to premium content
up‐sell to premium content
www.yappmobile.com © Yapp Mobile 2011

7. FREE OFFER PREMIUM OFFER
Live Traffic
By maximising the
B i i i th
Local Search value of your Camera Alerts
premium offer:
> ensures that you Speed Limits
cover the cost of
offering free Nav
Maps School Zones
> opens up a range of
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revenue Signs
opportunities, as Real
including Advertising
including Advertising
Download maps
GPS Navigation for on‐board
routing
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etc...
© Yapp Mobile 2011

8. 4. Ability to continually introduce
4 Abilit t ti ll i t d
new channels to your user base
new channels to your user base
(events, local deals, retail channels)
www.yappmobile.com © Yapp Mobile 2011

9. Using the madeMocal Platform,
partners can dynamically launch
new channels on smartphones
(without having to release a new
version of their application).
www.yappmobile.com © Yapp Mobile 2011

10. 5. Establish a one‐to‐one
relationship with your customers
l ti hi ith t
www.yappmobile.com © Yapp Mobile 2011

11. Smartphones open up a direct,
one‐to‐one, location‐aware
relationship with your customers.
By continually introducing
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additional features, such as live
traffic, ensures regular usage and
maximises communication
maximises communication
opportunities.
www.yappmobile.com © Yapp Mobile 2011

12. Customer:
Vodafone Hutchison Australia
Market: Australia
M k t A t li
Application Branding: Vodafone Compass
Platform: madeMocal
Supported Operating Systems: iPhone, Android and Blackberry
www.yappmobile.com © Yapp Mobile 2011

13. find Hyper Local Search
Add/Remove/Reorder
Channels as required
Channels as required
(e.g. News, Weather, Traffic)
© Yapp Mobile 2011

14. go Connected GPS Navigation
(zero rated data + always runs on the latest maps)
Connected Nav
running on
© Yapp Mobile 2011