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5 reasons to contact 
                     5 reasons to contact
                      Yapp Mobile today
                      Yapp Mobile today


                      Hyper Local Search                         Connected Navigation



                                  email: sales@yappmobile.com



www.yappmobile.com                         © Yapp Mobile 2011 
1. Connect your users to the best 
                                 h b
                local content
                local content




www.yappmobile.com   © Yapp Mobile 2011 
Eat & Drink                       Play



  Explore                          Shop

            © Yapp Mobile 2011 
2. Build an active user base by 
               bundling Free GPS Navigation
               b dli F        GPS N i ti




www.yappmobile.com         © Yapp Mobile 2011 
Navigation is being used by an 
                                       increasing  number of organisations 
                                       to establish a daily relationship with 
                                       to establish a daily relationship with
                                       users.

                                       Bundling hyper local search and 
                                                g yp
                                       turn‐by‐turn GPS Navigation 
                                       provides a service that users turn to 
                                       for all things local.




www.yappmobile.com   © Yapp Mobile 2011 
3. Subsidise Free Nav by Maximising 
           up‐sell to premium content
           up‐sell to premium content




www.yappmobile.com   © Yapp Mobile 2011 
FREE OFFER                                       PREMIUM OFFER

                                                      Live Traffic
                 By maximising the 
                 B      i i i th
 Local Search    value of your                        Camera Alerts
                 premium offer:

                  > ensures that you                  Speed Limits
                 cover the cost of 
                 offering free Nav 
    Maps                                              School Zones
                 > opens up a range of 
                    p      p     g
                 revenue                                    Signs 
                 opportunities,                             as Real
                 including Advertising
                 including Advertising
                                                     Download maps 
GPS Navigation                                       for on‐board 
                                                     routing
                                                           g
                                                              etc...
                           © Yapp Mobile 2011 
4. Ability to continually introduce 
            4 Abilit t       ti   ll i t d
             new channels to your user base
             new channels to your user base

                     (events, local deals, retail channels)




www.yappmobile.com                © Yapp Mobile 2011 
Using the madeMocal Platform, 
                                       partners can dynamically launch 
                                       new channels on smartphones 
                                       (without having to release a new 
                                       version of their application).




www.yappmobile.com   © Yapp Mobile 2011 
5. Establish a one‐to‐one
        relationship with your customers
          l ti hi ith              t




www.yappmobile.com   © Yapp Mobile 2011 
Smartphones open up a direct, 
                                           one‐to‐one, location‐aware 
                                           relationship with your customers. 

                                           By continually introducing 
                                             y           y           g
                                           additional features, such as live 
                                           traffic, ensures regular usage and 
                                           maximises communication 
                                           maximises communication
                                           opportunities.




www.yappmobile.com   © Yapp Mobile 2011 
Customer: 
                 Vodafone Hutchison Australia
                 Market: Australia
                 M k t A t li

                 Application Branding: Vodafone Compass

                 Platform: madeMocal

                 Supported Operating Systems: iPhone, Android and Blackberry




www.yappmobile.com                              © Yapp Mobile 2011 
find                         Hyper Local Search




                                Add/Remove/Reorder 
                                Channels as required
                                Channels as required
                                (e.g. News, Weather, Traffic)




       © Yapp Mobile 2011 
go                                             Connected GPS Navigation




(zero rated data + always runs on the latest maps)
                                                                 Connected Nav
                                                                     running on




                                 © Yapp Mobile 2011 

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Hyper local search & Connected Navigation

  • 1. 5 reasons to contact  5 reasons to contact Yapp Mobile today Yapp Mobile today Hyper Local Search Connected Navigation email: sales@yappmobile.com www.yappmobile.com © Yapp Mobile 2011 
  • 2. 1. Connect your users to the best  h b local content local content www.yappmobile.com © Yapp Mobile 2011 
  • 3. Eat & Drink Play Explore Shop © Yapp Mobile 2011 
  • 4. 2. Build an active user base by  bundling Free GPS Navigation b dli F GPS N i ti www.yappmobile.com © Yapp Mobile 2011 
  • 5. Navigation is being used by an  increasing  number of organisations  to establish a daily relationship with  to establish a daily relationship with users. Bundling hyper local search and  g yp turn‐by‐turn GPS Navigation  provides a service that users turn to  for all things local. www.yappmobile.com © Yapp Mobile 2011 
  • 6. 3. Subsidise Free Nav by Maximising  up‐sell to premium content up‐sell to premium content www.yappmobile.com © Yapp Mobile 2011 
  • 7. FREE OFFER PREMIUM OFFER Live Traffic By maximising the  B i i i th Local Search value of your  Camera Alerts premium offer: > ensures that you  Speed Limits cover the cost of  offering free Nav  Maps School Zones > opens up a range of  p p g revenue  Signs  opportunities,  as Real including Advertising including Advertising Download maps  GPS Navigation for on‐board  routing g etc... © Yapp Mobile 2011 
  • 8. 4. Ability to continually introduce  4 Abilit t ti ll i t d new channels to your user base new channels to your user base (events, local deals, retail channels) www.yappmobile.com © Yapp Mobile 2011 
  • 9. Using the madeMocal Platform,  partners can dynamically launch  new channels on smartphones  (without having to release a new  version of their application). www.yappmobile.com © Yapp Mobile 2011 
  • 10. 5. Establish a one‐to‐one relationship with your customers l ti hi ith t www.yappmobile.com © Yapp Mobile 2011 
  • 11. Smartphones open up a direct,  one‐to‐one, location‐aware  relationship with your customers.  By continually introducing  y y g additional features, such as live  traffic, ensures regular usage and  maximises communication  maximises communication opportunities. www.yappmobile.com © Yapp Mobile 2011 
  • 12. Customer:  Vodafone Hutchison Australia Market: Australia M k t A t li Application Branding: Vodafone Compass Platform: madeMocal Supported Operating Systems: iPhone, Android and Blackberry www.yappmobile.com © Yapp Mobile 2011 
  • 13. find Hyper Local Search Add/Remove/Reorder  Channels as required Channels as required (e.g. News, Weather, Traffic) © Yapp Mobile 2011 
  • 14. go Connected GPS Navigation (zero rated data + always runs on the latest maps) Connected Nav running on © Yapp Mobile 2011