Covers Twitter, Tumblr and Pinterest. Presentation to journalists in Singapore. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 2 of 4.) Part 1 covers concepts and definitions. Part 3 covers Storify, Instagram, YouTube and WordPress. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.
2. TODAY’S* TOP SM TOOLS
Twitter Instagram
Tumblr YouTube
Pinterest WordPress
Storify Facebook
* This list will change
3.
4. TWITTER
Identity of the Twitter account:
Does it represent you, alone, as a reporter?
Is it for a regularly scheduled news program?
Is it for the entire news organization?
Choose one identity, not more.
Be consistent with this identity.
5.
6.
7.
8.
9. Left: Anderson Cooper 360° (CNN news program)
Right: Anderson Cooper (personal tweets by the journalist)
10.
11. MASTERING TWITTER
Communicate within the 140-character
limit
Search and find Twitter feeds by
name, topic, or hashtag (#)
Choose Twitter feeds to follow (curation)
Create Twitter lists (also curation)
Learn the art of the retweet (RT)
Learn the difference between replies and
DMs (direct messages)
12. HASHTAGS
Any Twitter user can make a hashtag
Add # before a word (no spaces and no
punctuation)
Create an impromptu grouping or collection
Examples:
#opennews (The Guardian)
#asknyt (The New York Times)
13. TWITTER FOR JOURNALISTS
Uses of the Twitter account:
Ask for comments and feedback from audience
Follow fellow journalists
Follow sources (monitor what they‟re
discussing; discover trends)
Share links to news content
Tweet breaking news updates
Which of these are consistent with the
account‟s identity?
18. Tumblr on the iPhone: A stream of interesting things
The Tumblr app has been downloaded more than 1 million
times on Android (iPhone numbers not available).
21. TUMBLR IN A NUTSHELL
Tumblr users are rebloggers: They will
spread your content (and your links).
Tags are very important: Many Tumblr
users subscribe to tags.
It‟s not a full-scale blogging platform
like WordPress.
22. BEST USES FOR JOURNALISTS
(re)Broadcast your own content
News organization
Program
Topic (e.g. Singapore)
Subscribe and follow Tumblr blogs
to get ideas, see what‟s being reblogged
Use Tumblr as a clip file for ideas
Create your own tags to improve
usefulness
23. “Tumblr is
“Tumblr is
the 25th most popular site
in Singapore based on
a combination of average daily
visitors and pageviews.”
—Alexa Traffic Rank, March 9, 2012
24. SOME GREAT TUMBLR BLOGS
soupsoup.tumblr.com (Reuters)
life.tumblr.com (photography)
shortformblog.com (news)
links.laughingsquid.com (weird & fun)
theeconomist.tumblr.com (news)
fotojournalismus.tumblr.com (photo)
25.
26. PINTEREST
Still in the “invite
only” phase,
Pinterest beat
Google+, LinkedIn
and YouTube
combined for
traffic referrals in
February 2012.
It also beat Twitter.
Findings based on aggregated data from more than 200,000 publishers that
reach more than 270 million unique monthly visitors each month.
32. WHY CARE ABOUT PINTEREST?
Female: 68.2% of Pinterest users are
women
Well off: 28% of users have annual
household income of US$100k+
Young: 27.4% are ages 25 to 34
Average Time Spent on Site
Pinterest 15.8 minutes
YouTube 16.4 minutes
Facebook 12.1 minutes
Twitter 3.3 minutes
Source: mashable.com
33. PINTEREST PROS AND CONS
Pros
Addictive: Users like to spend a lot of
time on the site
Lots of repinning: Users can spread your
content far and wide
Huge increase in referrals from Pinterest
prove that people do go to the original
(your content, your site)
34. PINTEREST PROS AND CONS
Cons
It‟s the hot new thing; it may fizzle out
The visual bias is even more dominant
than on Tumblr
It may be better suited to product
advertising: popular categories include
home decor, DIY and gifts
35. PINTEREST TIPS
Don‟t fight the visual bias. Choose a
really good visual (make sure it‟s on the
content page).
Write a short, interesting caption. Make
people want to know more (so they will
click).
Play like everyone else: Repin!
36. WHO’S PINNING YOUR STUFF?
You can check and see:
http://pinterest.com/source/nytimes.com/
37. COPYRIGHT AND PINTEREST
Even though images
link back to the original site,
this kind of re-use
does appear to
violate copyright laws.
38. COPYRIGHT AND PINTEREST
Even though images link back to the
original site, this kind of re-use does violate
copyright laws.
Pinterest has
an online form
for reporting
any copyright
violation.
39. COPYRIGHT AND PINTEREST
Even though images link back to the
original site, this kind of re-use does violate
copyright laws.
Pinterest has a form for reporting any
copyright violation.
For news organizations, any desire to
prosecute copyright violations should be
weighed against the value of referral traffic.
40. “I would say Pinterest is more of an
„evergreen‟ social network than some
of the others. Once you pin
something, it‟s there for a long time. I
find that, as a journalist, I pin things
there that will still be interesting
days or weeks later. This isn‟t
necessarily true of Twitter or
Facebook, that are more in the
moment.”
—Rubina Madan Fillion,
graphics editor, The Wall Street Journal
41. PINTEREST TIP
People can follow you (your profile)
Or they can choose to follow only
one of your “pinboards” …
Or just the specific pinboards they
like (instead of users + all of their
pinboards)
(You can do the same)
45. Keep up on the latest news and tips
about social media and journalists:
http://www.scoop.it/t/social-media-and-journalists
Follow these sources on Twitter for updates
on the social media universe:
@NiemanLab
@mashable
Editor's Notes
Part 1 is available on SlideShare at
These will change. We will talk about each one.
Reporter’s professional Twitter page. Mostly he posts links to, and retweets, news about the Arab World. NOTE the RT from David Clinch though – it’s about an app that journalists use (Storyful).
A global news organization’s Twitter page. Mostly they tweet links to their own Web stories. Note they do not simply paste the headlines.
Al Jazeera English: Note they do not simply paste the headlines into their Twitter feed.
A regularly scheduled news program’s Twitter page. >>> NOT a very good use of Twitter. NOTE especially how their text is cut off, because they didn’t stay within Twitter’s 140-character word count.
Left: Anderson Cooper 360° | Right: Anderson Cooper (“Personal tweets by Anderson Cooper”) https://twitter.com/#!/AC360 https://twitter.com/#!/andersoncooper
Source: Pew Research Center (2011). How Mainstream Media Outlets Use Twitter: Content Analysis Shows an Evolving Relationship. http://pewresearch.org/pubs/2130/twitter-news-organizations
More aboutcuration coming up – when we cover STORIFY.
During some recent political events, The New York Times asked readers to use the hashtag #asknyt in any tweet that questioned a politician’s claims. It didn’t seem to work so well (not many people who used the hashtag were actually asking for fact checking, as requested) – but it was a nice try.http://www.journalism.co.uk/news-features/seven-ways-the-new-york-times-is-using-social-media-for-deeper-engagement/s5/a547827/The Guardian started a much-touted initiative recently to involve the public in reporting and also to make its reporting processes more transparent. It uses this tag in tweets to highlight related coverage and opportunities.http://www.guardian.co.uk/media/open-journalism
NPR on Tumblr (left) and Sports Illustrated on Tumblr (right).
Sports Illustrated emphasizes their famous sports photography. Source: http://siphotos.tumblr.com/post/15580753564/manchester-united-goalie-anders-lindegaard
National Public Radio (NPR) emphasizes their human interest stories – which people like to share.Source: http://npr.tumblr.com/post/19014730274/this-14-year-old-girl-just-bought-a-house-in
3 examples from Tumblr on the iPhone, from my “dashboard.” No. 2 is from NPR (npr.tumblr.com) and No. 3 from The Economist (theeconomist.tumblr.com). The first is from Laughing Squid, which I enjoy (but it’s not journalism). The Tumblr stream or feed makes it easy and fun to BROWSE and also to “reblog” from your phone.
The Economist uses a different template for its Tumblr blog, still highly visual, but emphasizing the news magazine’s mix of analysis and commentary on current events. (This is the top of the home page on Tumblr, March 10, 2012.)
“Tumblr is a distribution channel in a way that no other blog is.” —Rachel Fershleiser, who works in literary strategic outreach at Tumblrhttp://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/50929-tumblr-online--s-new-frontier-for-publishers.htmlTags: http://www.tumblr.com/docs/en/using_tags
“Tumblr is a distribution channel in a way that no other blog is.” —Rachel Fershleiser, who works in literary strategic outreach at Tumblrhttp://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/50929-tumblr-online--s-new-frontier-for-publishers.htmlTags: http://www.tumblr.com/docs/en/using_tags
Source: http://www.appappeal.com/maps/tumblr/ “Based on Alexa traffic data, updated on 09 Mar 2012 at 23:26 GMT.” See also: http://www.alexa.com/help/traffic-learn-more
Info: http://www.theverge.com/2012/2/22/2806473/pinterest-copyright-law-and-the-power-of-money In case of a violation: http://pinterest.com/about/copyright/dmca/
Info: http://www.theverge.com/2012/2/22/2806473/pinterest-copyright-law-and-the-power-of-money In case of a violation: http://pinterest.com/about/copyright/dmca/
Info: http://www.theverge.com/2012/2/22/2806473/pinterest-copyright-law-and-the-power-of-money In case of a violation: http://pinterest.com/about/copyright/dmca/
This makes Pinterest DIFFERENT from most other SM networks