Journalism's Future: Journalism, Not Newspapers

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Presentation to 150 journalists and editors at RCS MediaGroup S.p.A., Milan, Italy, May 2013. The goal was to inspire them to take their business forward into a mobile environment where competition comes from everywhere, not only the traditional rivals.

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Journalism's Future: Journalism, Not Newspapers

  1. 1. CONTACT      Mindy  McAdams  -­‐  h2p://mindymcadams.com    1  
  2. 2. 2  
  3. 3. Since  1999,  the  U.S.  newspaper  business  has  lost  tens  of  thousands  of  jobs.      SOURCE  h2p://www.businessinsider.com/chart-­‐of-­‐the-­‐day-­‐workers-­‐employed-­‐in-­‐newspaper-­‐publishing-­‐2009-­‐12      Business  Insider,  Dec.  30,  2009  (NOTE,  this  is  a  chart  for  newspaper  jobs  only.)    3  
  4. 4. SOURCES    h2p://www.fas.org/sgp/crs/misc/R40700.pdf  “The  U.S.  Newspaper  Industry  in  TransiUon”    h2p://newspaperlayoffs.com/maps/  “Paper  Cuts”      4  
  5. 5. 5  
  6. 6. People  will  always  want  news.  But  now,  they  get  their  news  from  other  products.      SOURCE  h2p://www.people-­‐press.org/2012/09/27/in-­‐changing-­‐news-­‐landscape-­‐even-­‐television-­‐is-­‐vulnerable/    6  
  7. 7. And  NOT  ONLY  “online”  –  the  future  is  MOBILE.  7  
  8. 8. PEOPLE  STILL  WANT  NEWS.  …  But  what  does  that  MEAN?  How  should  we  adapt  to  these  technologies?  8  
  9. 9. SOURCE    h2p://paidcontent.org/2013/04/11/two-­‐charts-­‐that-­‐tell-­‐you-­‐everything-­‐you-­‐need-­‐to-­‐know-­‐about-­‐the-­‐future-­‐of-­‐newspapers/    9  
  10. 10. There  is  no  doubt  WHERE  the  future  lies  when  it  comes  to  making  money  in  media.      SOURCE    h2p://stateodhemedia.org/2012/overview-­‐4/key-­‐findings/      10  
  11. 11. 11  
  12. 12. 1  of  9.  CULTURE.  Startups  and  technology  companies  are  collaboraUve.  People  take  Ume  to  discuss  new  ideas  and  new  ways  to  get  customers  or  solve  problems  for  clients.    iStockphoto  licensed  image  –  do  not  share.  iStock_000005343965Small.jpg      12  
  13. 13. 1  of  9  conUnued.  Culture.    RESOURCE  h2p://www.readership.org/culture_management/culture/insideculture.asp    13  
  14. 14. 2  of  9.  The  audience  can  help  and  can  contribute  valuable  informaUon.    14  
  15. 15. 2  of  9.  PARTICIPATION.    SITE    h2p://minnesota.publicradio.org/projects/ongoing/potholes/    15  
  16. 16. 3  of  9.  Focus  on  what  the  audience  needs,  wants  –  solve  the  problem  they  want  to  solve.  RESOURCE  h2p://alistapart.com/arUcle/audiences-­‐outcomes-­‐and-­‐determining-­‐user-­‐needs    16  
  17. 17. 3  of  9  conUnued.  ANALYTICS.  Find  out  what  the  audience  needs  and  wants.  THIS  IS  MORE  –  much  more  –  than  just  seeing  which  arUcles  got  the  most  views.    SITE    h2ps://chartbeat.com/    17  
  18. 18. 4  of  9.  Journalism  uses  evidence  and  data.  This  DIFFERENTIATES  journalism  from  other  online  content.    18  
  19. 19. 4  of  9  conUnued.  Journalism  uses  evidence  and  data.    SITE  h2p://www.nyUmes.com/interacUve/2012/05/13/business/student-­‐debt-­‐at-­‐colleges-­‐and-­‐universiUes.html    19  
  20. 20. 4  of  9  conUnued.  Journalism  uses  evidence  and  data.    SITE  h2p://www.nyUmes.com/interacUve/2012/05/13/business/student-­‐debt-­‐at-­‐colleges-­‐and-­‐universiUes.html    20  
  21. 21. 4  of  9  conUnued.  Journalism  uses  evidence  and  data.    SITE  h2p://www.nyUmes.com/interacUve/2012/05/13/business/student-­‐debt-­‐at-­‐colleges-­‐and-­‐universiUes.html    21  
  22. 22. 5  of  9.  InformaAon  graphics  help  to  communicate  complex  informaUon  more  clearly.  And  accurately.    22  
  23. 23. 5  of  9  conUnued.  More  strong  visuals  —  digital  and  mobile  audiences  LOVE  photography.  Photo  galleries  are  always  popular.    23  
  24. 24. 5  of  9  conUnued.  NaUonal  Geographic  shares  photos  from  the  magazine’s  archives  –  817  people  liked  or  reblogged  this  image  (on  Tumblr).    SITE    h2p://natgeofound.tumblr.com/    24  
  25. 25. 6  of  9.  Respect  people’s  Ume:  Make  nothing  longer  than  it  needs  to  be.  NoUce  the  “2  min  read”  notaUon  on  the  top  item.      SITE    h2ps://medium.com/      25  
  26. 26. 7  of  9.  CURATION.    RESOURCE  h2p://www.cjr.org/the_kicker/leave_curaUon_alone.php    26  
  27. 27. 8  of  9.  Make  good  content  findable.  This  is  an  iPad/iPhone  app  called  The  Magazine.  It  publishes  five  medium-­‐length  arUcles  every  two  weeks  on  a  wide  variety  of  topics.  SubscripUons  are  $1.99  per  month.  There  are  no  ads.    SITE    h2p://the-­‐magazine.org/    27  
  28. 28. 8  of  9  conUnued.  Make  good  content  findable.  Here,  a  summary  of  another  arUcle  pops  up  to  enUce  you.    SITE    h2p://the-­‐magazine.org/    28  
  29. 29. 8  of  9  conUnued.  Make  good  content  findable.  At  the  end  of  the  arUcle,  there  are  links  to  closely  related  arUcles.    Right:  Circa  (h2p://cir.ca/)  iPhone  app.  Led:  Quarz  (h2p://qz.com/)  mobile  website.  29  
  30. 30. 8  of  9  conUnued.  Make  good  content  findable.  At  the  end  of  the  arUcle,  there  are  links  to  closely  related  arUcles.    Right:  Circa  (h2p://cir.ca/)  iPhone  app.  Led:  Quarz  (h2p://qz.com/)  mobile  website.  30  
  31. 31. 9  of  9.  Produce  content  that  works  well  on  all  devices    31  
  32. 32. 9  of  9.  Produce  content  that  works  well  on  all  devices    32  
  33. 33. 9  of  9.  Produce  content  that  works  well  on  all  devices    33  
  34. 34. 9  of  9.  Produce  content  that  works  well  on  all  devices    34  
  35. 35. 9  of  9.  Produce  content  that  works  well  on  all  devices    35  
  36. 36. In  the  digital  arenas,  journalism  has  to  compete  with  everything  else.  It  has  to  do  this  by  being  different.  NOT  by  imitaUon.  Not  by  following  others.    36  
  37. 37. This  product  is  not  working  now.  (No  more  bundle.)  The  newspaper  is  a  product  that  a  lot  of  people  have  already  decided  not  to  buy.  They  don’t  want  the  whole  thing  anymore.    37  
  38. 38. Make  journalism.  Not  newspapers.    PHOTO    h2p://thechronicleherald.ca/artslife/319038-­‐digital-­‐manners-­‐who-­‐s-­‐peeping-­‐at-­‐your-­‐screen    38  
  39. 39. CONTACT      Mindy  McAdams  -­‐  h2p://mindymcadams.com    39  

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