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Journalism blogs: An introduction

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Blogs cover a very wide variety of styles and approaches. Blogs written by journalists, or housed on the websites of media organizations, are also widely varied. To understand blogs, blogging, and the audiences for blogs, we have to begin by looking at real blogs and comparing them. This presentation was given to 3rd-year journalism students at Rhodes University, South Africa.

Published in: Education, News & Politics
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Journalism blogs: An introduction

  1. 1. Mindy McAdams, Professor Department of Journalism University of Florida Gainesville, Florida, USA JOURNALISM BLOGS
  2. 2. What is a blog?
  3. 3. What is a blog? • A personal diary? (Does a blog resemble a diary?) • The same as a newspaper column? (Does each blog post resemble a columnist‟s writing?) • What makes a blog different from other kinds of writing and other kinds of websites?
  4. 4. http://www.theguardian.com/society/patrick-butler-cuts-blog
  5. 5. Vocabulary: The blog
  6. 6. Vocabulary: A post on a blog
  7. 7. “The Lede is a blog that remixes national and international news stories — adding information gleaned from the Web or gathered through original reporting — to supplement articles in The New York Times and draw readers in to the global conversation about the news taking place online.” http://thelede.blogs.nytimes.com/
  8. 8. • Updates • Links http://thelede.blogs.nytimes.com/
  9. 9. • YouTube video • Links http://thelede.blogs.nytimes.com/
  10. 10. • Web photos • Links http://thelede.blogs.nytimes.com/
  11. 11. Links to outside sites Use of videos and photos Perspectives on the news (instead of reporting the news)
  12. 12. “Generally, the blog author establishes a relationship based on trust with his or her audience. This relationship is intentionally personal, in contrast to the professional objective detachment of a journalist … Bloggers, however, speak directly to their readers. „The personalities of the writers come through. That is the essential element of blog writing‟ (Winer, 2003).” Armstrong and McAdams (2009)
  13. 13. Please open this URL: http://bit.ly/mmjblogs
  14. 14. What do the blogs have in common? • On each post • On the blog pages How are the blogs different?
  15. 15. Questions • Is there a set length for each blog post? • Can a blog have more than one author? • Do all blog posts have links? • In one blog, do the individual posts differ a lot, or not much? • Do all posts receive about the same number of comments? • Are the paragraphs typically short, or are they long?
  16. 16. 1. Audience 2. Tone 3. Links 4. Images and video 5. Comments 6. Frequency Considerations
  17. 17. Audience
  18. 18. Tone
  19. 19. Links
  20. 20. Images and Videos
  21. 21. Comments
  22. 22. Frequency
  23. 23. 1. Audience 2. Tone 3. Links 4. Images and video 5. Comments 6. Frequency Considerations
  24. 24. This URL contains your assignment: http://bit.ly/mmjblogex
  25. 25. JOURNALISM BLOGS Mindy McAdams mmcadams@jou.ufl.edu Twitter: @macloo

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