Journalism blogs: An introduction


Published on

Blogs cover a very wide variety of styles and approaches. Blogs written by journalists, or housed on the websites of media organizations, are also widely varied. To understand blogs, blogging, and the audiences for blogs, we have to begin by looking at real blogs and comparing them. This presentation was given to 3rd-year journalism students at Rhodes University, South Africa.

Published in: Education, News & Politics
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Rhodes University School of Journalism & Media Studies | Mindy McAdams | contact: 12 May 2014
  • Here we see some typical aspects of a blog’s appearance and organization. SOURCE
  • You can see the diary-like aspects. Given the topic of THIS blog, you can also see a resemblance to a regular column in a newspaper. SOURCE
  • “Blog” (short for web log) refers to the entire collection. SOURCE
  • “Post” refers to one entry, one instance of writing. A blog contains many posts.SOURCE
  • These are some examples of how “writing for online” is different.
  • Quote from Armstrong, C. L., & McAdams, M. (2009). Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility. Journal of Computer-Mediated Communication 14, 435–456. doi:10.1111/j.1083-6101.2009.01448.x
  • Rhodes University School of Journalism & Media Studies | Mindy McAdams | contact: 12 May 2014
  • Journalism blogs: An introduction

    1. 1. Mindy McAdams, Professor Department of Journalism University of Florida Gainesville, Florida, USA JOURNALISM BLOGS
    2. 2. What is a blog?
    3. 3. What is a blog? • A personal diary? (Does a blog resemble a diary?) • The same as a newspaper column? (Does each blog post resemble a columnist‟s writing?) • What makes a blog different from other kinds of writing and other kinds of websites?
    4. 4.
    5. 5. Vocabulary: The blog
    6. 6. Vocabulary: A post on a blog
    7. 7. “The Lede is a blog that remixes national and international news stories — adding information gleaned from the Web or gathered through original reporting — to supplement articles in The New York Times and draw readers in to the global conversation about the news taking place online.”
    8. 8. • Updates • Links
    9. 9. • YouTube video • Links
    10. 10. • Web photos • Links
    11. 11. Links to outside sites Use of videos and photos Perspectives on the news (instead of reporting the news)
    12. 12. “Generally, the blog author establishes a relationship based on trust with his or her audience. This relationship is intentionally personal, in contrast to the professional objective detachment of a journalist … Bloggers, however, speak directly to their readers. „The personalities of the writers come through. That is the essential element of blog writing‟ (Winer, 2003).” Armstrong and McAdams (2009)
    13. 13. Please open this URL:
    14. 14. What do the blogs have in common? • On each post • On the blog pages How are the blogs different?
    15. 15. Questions • Is there a set length for each blog post? • Can a blog have more than one author? • Do all blog posts have links? • In one blog, do the individual posts differ a lot, or not much? • Do all posts receive about the same number of comments? • Are the paragraphs typically short, or are they long?
    16. 16. 1. Audience 2. Tone 3. Links 4. Images and video 5. Comments 6. Frequency Considerations
    17. 17. Audience
    18. 18. Tone
    19. 19. Links
    20. 20. Images and Videos
    21. 21. Comments
    22. 22. Frequency
    23. 23. 1. Audience 2. Tone 3. Links 4. Images and video 5. Comments 6. Frequency Considerations
    24. 24. This URL contains your assignment:
    25. 25. JOURNALISM BLOGS Mindy McAdams Twitter: @macloo