1. HANOI UNIVERSITY
FACULTY OF MANAGEMENT AND TOURISM
INTRODUCTION
TO
TOURISM
MANAGEMENT
Khong Yen Giang, MBA.
Housekeeping Subject Objectives
arrangements
Develop awareness of the nature
Course hours: 9:45 – 11:30 of the tourism
No smoking in the training room Explore structure and functioning
Turn off or put your mobile or put of tourism system
at vibration mode Examine economic, socio-
Feel free to speak up cultural and environmental
Interaction impacts of tourism, and
Familiarize with Vietnam tourism
development and issues.
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2. Agenda Agenda
Week 1. Tourism in Perspective Week 9. Travel Motivation
Week 2. Tourism through the Ages Week 10. Sociology of Tourism
Week 3. Tourism Organizations Week 11. Tourism Demand and
Supply
Week 4. Passenger Transportation
Week 12. Tourism’s Economic Impact
Week 5. Hospitality and Related
Services Group Assignment
Week 6. Hospitality Management Week 13. Tourism and the
Environment
Week 7. Distribution Process
Week 14. Tourism’s Future
Week 8. Attractions Week 15. Revision
Midterm Test Final exam
Textbooks
Goeldner, C.R., and Ritchie, J.R.B. (2009)
Tourism Principles, Philosophy and
Tourism in
Practice. 11th Ed., John Willey and Sons.
Perspective
Assessment
(a) Attendance Required assessment Yes 10% Khong Yen Giang, MBA.
Presentation Required assessment Yes 10%
(b)
(c) Assignment Required assessment Yes 20%
(d) Midterm Test Required assessment Yes 10%
(e) Final exam Required assessment Yes 50%
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3. Definition of Tourism
Learning Objectives Tourism may be defined as the
Understand what tourism is processes, activities, and outcomes
and its many definitions arising from the relationships and
Learn the components of tourism the interactions among tourists,
and tourism management. tourism suppliers, host
Examine the various approaches governments, host communities,
to studying tourism and surrounding environments that
Appreciate how important this are involved in the attracting and
industry is to the economy of the hosting of visitors.
world and of many countries
Know the benefits and costs
of tourism.
WTO Definition of Tourism
Vietnam Definition of Tourism
Tourism comprises the activities
of persons traveling to and Tourism means activities connected
staying in places outside their with trips taken by people outside
usual environment for not more their habitual residences aimed at
than one consecutive year for satisfying their needs for
leisure, business and other sightseeing, discovering, leisure, or
purposes. recreation in a certain period of
time.
Law on Tourism
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4. Quiz 1
4 groups of tourism
Name 4 groups that contribute to The tourist
the success of tourism and The business providing tourist
explain how?
goods and services
The government of the host
community or area
The host community
Visitor Classification of Travelers
A “visitor” is defined as those
persons who travel to a country other
than that in which they have their
usual residence but outside their
usual environment for a period not
exceeding twelve months and whose
main purpose of visit is other than
the exercise of an activity
remunerated from within
the place visited.
(1) Tourists in international technical definitions.
(2) Excursionists in international technical definitions.
(3) Travelers whose trips are shorter than those that qualify for travel
and tourism; e.g., under 50 miles (80 km) from home.
(4) Students traveling between home and school only -- other travel of
students is within scope of travel and tourism.
(5) All persons moving to a new place of residence including all one-
way travelers, such as emigrants, immigrants, refugees, domestic
migrants, and nomads.
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5. Quiz 2 Quiz 3: Identify the tourist
in the following situations:
A family from Hanoi visiting Ho Chi
Why must a national tourism
Minh city for their weekend
organization classify tourists and A man from Belfast attending a
other visitors? weekend business conference in
Galway
An Irish couple going to live in New
York
A group of school children on a day
trip to the Art Museum
A boy swimming in his local swimming
pool on the weekend
Quiz 3: Identify the tourist Key concepts
in the following situations: Visitor
Traveller
A Hollywood director flying to Ireland
Excursionist
to spend six months making a film
A woman from Cork flying to London Tourist
for the day for a business meeting Tourist Industry
Host Community
A Dublin teenager on a foreign
Host Community Government
exchange trip to France
A group of people from Singapore on Inbound Tourism
a pilgrimage to Fatima Outbound Tourism
An Irish girl visiting her sister who Internal Tourism
lives in Frankfurt National Tourism
International Tourism.
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6. The Tourism Phenomenon:
Vietnam Definition of Tourist Components of tourism and tourism
management
Tourist means a person who
travels for either tourism or for
other purposes combined with
tourism, except for those who go
to study, work or practice their
professions to get paid at the
places of destination.
Law on Tourism
Disciplinary inputs to the tourism field Travel and Tourism --
World’s Largest Industry
Sociology
In 2011 it is estimated to
account for some:
Sociology of
Tourism
• US $6.3 trillion, 9.1% of world
GDP
• 255 mil jobs, 8.7% of total
employment, or 1 in every 12
Tourism
Studies
jobs
• GDP growth to be 3%
In 2022 it is estimated to
account for :
•10% world GDP (> US$10bn.)
• 328 mil. jobs, 9.8% of total
employment (1/10 jobs)
Recreation
Parks and
• GDP growth to be average 4.0%
Department per annum over the coming 10
Source: adapted from Jafar Jafari, University of or Discipline
Wisconsin-Stout, Tourism Course years
Study of Tourism: Choices of Discipline and
Approach.
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7. UNWTO's Tourism 2030 ARRIVALS PER REGION
Vision forecasts (1950-2030) (2011)
World’s Top 10 Tourism World’s Top 10 Tourism
Destinations 2011 Earners 2011
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8. Travel and Tourism Can Tourism: What it Means
Grow by 4% per year to Vietnam Economy
In 2011
6 mil
30 mil
130,000 bn VND
5%
1.3 mil jobs
Tourism: What it Means Tourism: What it Means
to Vietnam Economy to Vietnam Economy
Gross Domestic Product (GDP) Growth
5% of total GDP (VND 130,000 bn. 2011 – 2020: growth rate 11.5 – 12%
Or 6.2 bn USD) in 2011 pa
Expected to be 6.5-7% of total Visitor Exports
GDP (18-19 bn USD.) by 2020 Export earnings generate 4.4% of total
exports (VND 78,158.5 bn) in 2011
Double in tourism receipts in 2030
Expected to be 4.7% (VND 159,266
in compare with 2020 bn) of total exports in 2021.
Employment World ranking
1.3 mil jobs with 450,000 direct 57 in absolute size worldwide
jobs in 2011 (8% of total labors) 83 in relative contribution to national
economies
Expected to be 3 mil jobs with
17 in long-term (10-year) growth
870,000 direct jobs in 2020 (8.1%)
(181 countries are estimated by WTTC)
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9. Benefits of Tourism Benefits of Tourism
- Economic - Economic
• Provides employment opportunities
Can be developed with local
• Generates foreign exchange products and resources
• Increases Incomes
Diversifies the economy
• Increases GNP
Tends to be compatible with other
• Can be built on existing infrastructure
economic activities
• Develops an infrastructure that will also
Spreads development
help stimulate local commerce and
industry... High multiplier impact
Increases governmental
revenues.
Benefits of Tourism Benefits of Tourism
- Social - Cultural
Reinforces preservation of heritage
Broadens educational and and tradition
cultural horizons Visitor interest in local culture
Improves quality of life - higher provides employment for artists,
incomes and improved standards musicians and other performing artists
of living Breaks down language, sociocultural,
Justifies environmental class, racial, political, and religious
protection and improvement barriers
Provides tourist and Creates a favorable worldwide image
recreational facilities for a destination
that may be used by Promotes a global community
a local population.
Promotes international understanding
and peace.
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10. Disadvantages of Tourism Disadvantages of Tourism
- Economic - Social
Creates social problems
Develops excess demand Degrades the natural physical
environment and creates pollution
Results in high leakage
Degrades the cultural environment
Creates difficulties of seasonality
Threatens family structure
Causes inflation Commercializes culture, religion,
Can result in unbalanced and the arts
economic development Creates misunderstanding
Increases vulnerability to Creates conflicts in the host society
economic and political changes. Contributes to disease, economic
fluctuation, and transportation
problems.
End of Presentation
What shall we do?
Thank you
for joining us!
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11. Assignment
Successful tourism
requires positive attitudes
and contributions from
several groups. Name
these groups and explain
how each group view
tourism from both positive
and negative perspective ?
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