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eCommerce
                     eCommerce Models
                     Luis M Cordeiro
                     Visiting Professor at University Saint Joseph
                     prof@luismcordeiro.net




Luis M Cordeiro prof@luismcordeiro.net                               eCommerce Lectures
What do you need to know?
eCommerce Models

The five more popular models of eCommerce Markets on marketing
                                         strategies




Luis M Cordeiro prof@luismcordeiro.net                eCommerce Lectures
What do you need to know?
eCommerce Models


                                         Business   Consumers




             Business                     B2B          C2B




            Consumers                     B2C          C2C




Luis M Cordeiro prof@luismcordeiro.net                          eCommerce Lectures
B2B (Business to Business)
eCommerce Models

Business to Business (B2B) refers to the full spectrum of e-commerce
that can occur between two organizations.
This includes purchasing and procurement, supplier management,
inventory management, channel management, sales activities,
payment management &service and support.
Examples: FreeMarkets, Dell and General Electric




Luis M Cordeiro prof@luismcordeiro.net                    eCommerce Lectures
B2C (Business to Consumer)
eCommerce Models

Business to Consumer (B2C) refers to exchanges between business
and consumers, activities tracked are consumer search, frequently
asked questions and service and support.

Examples: Amazon, Yahoo and Charles Schwab & Co




Luis M Cordeiro prof@luismcordeiro.net                   eCommerce Lectures
C2C (Consumer to Consumer)
eCommerce Models

Consumer to Consumer or Peer to Peer (C2C) exchanges involve
transactions between and among consumers. These can include third
party involvement, as in the case of the auction website Ebay.
Examples: Owners.com, Craiglist, Monster




Luis M Cordeiro prof@luismcordeiro.net                 eCommerce Lectures
C2B (Consumer to Business)
eCommerce Models

Consumer to Business (C2B) involves when consumers band together
to present themselves as a buyer in group.

Example: www.planetfeedback.com, www.groupon.com, …




Luis M Cordeiro prof@luismcordeiro.net                eCommerce Lectures
G2C (Govern to Citizen)
eCommerce Models

Almost the same than B2C, but moves for administrative and
mandatory actions (monetary or just burocratics) to be token by the
consumer/citizen.

• In B2C the
           transaction is made by the consumer by selecting a
product and paying for it.

• In G2C the transaction is made because of a mandatory rule. The
Citizen must pay for the good of a society .




Luis M Cordeiro prof@luismcordeiro.net                    eCommerce Lectures
G2C (Govern to Citizens)
eCommerce Models




Luis M Cordeiro prof@luismcordeiro.net   eCommerce Lectures
Contacts
My contact information



E-mail
You can contact me at
prof@luismcordeiro.net


On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro




Luis M Cordeiro prof@luismcordeiro.net   eCommerce Lectures

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Ecommerce models

  • 1. eCommerce eCommerce Models Luis M Cordeiro Visiting Professor at University Saint Joseph prof@luismcordeiro.net Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 2. What do you need to know? eCommerce Models The five more popular models of eCommerce Markets on marketing strategies Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 3. What do you need to know? eCommerce Models Business Consumers Business B2B C2B Consumers B2C C2C Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 4. B2B (Business to Business) eCommerce Models Business to Business (B2B) refers to the full spectrum of e-commerce that can occur between two organizations. This includes purchasing and procurement, supplier management, inventory management, channel management, sales activities, payment management &service and support. Examples: FreeMarkets, Dell and General Electric Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 5. B2C (Business to Consumer) eCommerce Models Business to Consumer (B2C) refers to exchanges between business and consumers, activities tracked are consumer search, frequently asked questions and service and support. Examples: Amazon, Yahoo and Charles Schwab & Co Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 6. C2C (Consumer to Consumer) eCommerce Models Consumer to Consumer or Peer to Peer (C2C) exchanges involve transactions between and among consumers. These can include third party involvement, as in the case of the auction website Ebay. Examples: Owners.com, Craiglist, Monster Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 7. C2B (Consumer to Business) eCommerce Models Consumer to Business (C2B) involves when consumers band together to present themselves as a buyer in group. Example: www.planetfeedback.com, www.groupon.com, … Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 8. G2C (Govern to Citizen) eCommerce Models Almost the same than B2C, but moves for administrative and mandatory actions (monetary or just burocratics) to be token by the consumer/citizen. • In B2C the transaction is made by the consumer by selecting a product and paying for it. • In G2C the transaction is made because of a mandatory rule. The Citizen must pay for the good of a society . Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 9. G2C (Govern to Citizens) eCommerce Models Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 10. Contacts My contact information E-mail You can contact me at prof@luismcordeiro.net On the web twitter.com/luismcordeiro linkedin.com/luismcordeiro skype: luis_marco_cordeiro Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures