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Building Your Business With Google
1. Building Your Business With Google
Instructor: Noah Boswell
of Look To The Right Internet Marketing
Begin writing down what you want from the class.
You will be asked when the class begins.
The Goals for this class are…
1) Educate you on the topic!
2) Build your CONFIDENCE!
3) Inspire you to take ACTION!
3. How you see a website
http://www.sbcspeakers.com/
It’s unique IP #
193.123.28.7
The computer where
Where your web code is:
Has a unique IP #
198.105.232.4.
Starts with index.html
Web code is
Domain Name System
send from the (or Service or Server), an
hosting site to Internet service that
translates domain names
be interpreted
into IP addresses.
by your web
browser.
5. Key items to consider before creating or paying for a
website
❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a
mandatory launch date please list it here.
❑ 2 What are the reasons for creating a new site or updating your current one?
❑ 3 What are the aims and objectives of the site?
❑ 4 How will you measure if the site meets your aims and objectives?
❑ 5 What is the target audience for the site?
❑ 6 What are some of your peers´ sites? Please include URL´s
❑ 7 What sites do you like the look and feel of and would like your site to reflect?
❑ 8 How many sections would you estimate the site to have?
❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event
Calendars, etc.
❑10 If you would like to sell products and or services on your site how many individual items would there be ( Rough
estimate)?
❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand
values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might
include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)?
❑ 12 Are you looking to update your site content yourself?
❑ 13 What are your budget considerations for this project?
❑ 14 Any other information that you feel will help this project?
Web Development Questionnaire from www.impdesigns.com
(info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 - 2008 Impressive Designs)
6. Ways to get a web site
• Hire a web developer ~500.00 to $5000.00
• Design and create it yourself from scratch –
Several years of learning code
• Use a HTML generator program
(dreamweaver)
• Create a temple built site ~$40 / month.
• Free temple site with ads -
geocities.yahoo.com
7. BLOG vs. Regular Website…Do you know the difference?
www.LookToTheRight.com www.SponsorAnExotic.com
Both have to have a Domain Name, URL, WWW……
9. Make your web page / site search
engine friendly (SEO)
• Two to three keywords
• Synonyms can help
• What words do your customers use to look for
you?
• Narrow keywords of a Niche is often better.
• make your site keyword-rich
• Easy for visitors! Getting info or buying
43. Get to know other Bloggers – Ask them what they are doing?
44.
45.
46.
47.
48.
49. Lets Go Live To Review
Google Products
Keywords
Twitter
Blogging
My Favorate Resources
Seobook.com
JohnChow.com
Shoemoney.com
50. Thank You for Coming!
Now…
- Review
what you wanted
- Class Evaluation
- Fill out our form
51. Web resources:
Contact the instructor at:
www.SlideShare.net/LookToTheRight
Martin Brossman
www.GoDaddy.com – Low price web site and hosting.
Martin@CoachingSupport.com
www.PayPal.com – Way to receive and send money safer than a credit card over the Internet.
(919) 847-4757
www.cj.com – “Online advertising channels of affiliate marketing and managed search.”
www.AdSense.com – “Money from relevant ads on your website.”
My coaching web site:
www.WorldWideBrands.com –on-line wholesalers
www.CoachingSupport.com
www.Camtasia.com – Video Screen Recorder
My podcast:
www.LuLu.com – Print on demand for text, video or audio with store front.
www.Inquireonline.info
www.gotomeeting.com– on-line meeting and GoToWebinar – web training.
Noah Boswell
www.everythingoutlet.com – Source for FrontPage and DreamWeaver.
www.LookToTheRight com
www.VeryAffordableWebsites.com – Easy way to build your own website.
http://smallbusiness.yahoo.com - Yahoo own temple drive website.
1-844-826-8620
www.homestead.com - Another build your own website from templates.
geocities.yahoo.com – Free website with ads
Other courses offered
www.linkytown.com – Free with limitations, pay for features
at the community college:
www.turnkeywebsiteinfo.com - $499 website.
sbcspeakers.com
www. prostores.com – Resource for having a web store.
www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class.
www.AdWords.com – To advertise your website with Google.
www.FastPitchNetworking.com/promo&www.Linkedin.com – Two Business Networking website.
www.StumbleUpon.com – To find websites in a unique way and more.
www.blogger.com & www.wordpress.com – Two free blogging sites. Examples:
www.squarespace.com - works well with Mac – Low cost blog & web template oriented createbusinessgrowth.com – Example of a
www.feedburner.com – advanced / free for promoting your blog. blog
www.mybloglog.com – A place to network with other bloggers.
inquireonline.info – Example of a podcast
www.spyfu.com - Find out how much money your competition spend on web marketing.
FindingOurFire.com – Example of books
www.zoomrank.com / /www.keywordspy.com - Keyword search tools
and audio from Lulu.com
www.google.com/analytics - advanced / free tracking of your website activity.
http://www.google.com/alerts - keep track of when text shows up on the web (use “”)
www.craigslist.org - free place to buy / sell items and services.
eBay.com – online auction
52. Website check list
from the training of: Noah Boswell & Martin Brossman
www.SBCSpeaker.com
❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a
mandatory launch date please list it here.
❑ 2 What are the reasons for creating a new site or updating your current one?
❑ 3 What are the aims and objectives of the site?
❑ 4 How will you measure if the site meets your aims and objectives?
❑ 5 What is the target audience for the site?
❑ 6 What are some of your peers´ sites? Please include URL´s
❑ 7 What sites do you like the look and feel of and would like your site to reflect?
❑ 8 How many sections would you estimate the site to have?
❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event
Calendars, etc.
❑ 10If you would like to sell products and or services on your site how many individual items would there be ( Rough
estimate)?
❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand
values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might
include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)?
❑ 12 Are you looking to update your site content yourself?
❑ 13 What are your budget considerations for this project?
❑ 14 Any other information that you feel will help this project?
Web Development Questionnaire from www.impdesigns.com
(info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 - 2008 Impressive Designs)
