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Building Your Business With Google
 

Building Your Business With Google

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    Building Your Business With Google Building Your Business With Google Presentation Transcript

    • Building Your Business With Google Instructor: Noah Boswell of Look To The Right Internet Marketing Begin writing down what you want from the class. You will be asked when the class begins. The Goals for this class are… 1) Educate you on the topic! 2) Build your CONFIDENCE! 3) Inspire you to take ACTION!
    • www.SlideShare.net/LookToTheRight
    • How you see a website http://www.sbcspeakers.com/ It’s unique IP # 193.123.28.7 The computer where Where your web code is: Has a unique IP # 198.105.232.4. Starts with index.html Web code is Domain Name System send from the (or Service or Server), an hosting site to Internet service that translates domain names be interpreted into IP addresses. by your web browser.
    • Website vs. HTML Web page / blog The HTML code
    • Key items to consider before creating or paying for a website ❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here. ❑ 2 What are the reasons for creating a new site or updating your current one? ❑ 3 What are the aims and objectives of the site? ❑ 4 How will you measure if the site meets your aims and objectives? ❑ 5 What is the target audience for the site? ❑ 6 What are some of your peers´ sites? Please include URL´s ❑ 7 What sites do you like the look and feel of and would like your site to reflect? ❑ 8 How many sections would you estimate the site to have? ❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event Calendars, etc. ❑10 If you would like to sell products and or services on your site how many individual items would there be ( Rough estimate)? ❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)? ❑ 12 Are you looking to update your site content yourself? ❑ 13 What are your budget considerations for this project? ❑ 14 Any other information that you feel will help this project? Web Development Questionnaire from www.impdesigns.com (info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 - 2008 Impressive Designs)
    • Ways to get a web site • Hire a web developer ~500.00 to $5000.00 • Design and create it yourself from scratch – Several years of learning code • Use a HTML generator program (dreamweaver) • Create a temple built site ~$40 / month. • Free temple site with ads - geocities.yahoo.com
    • BLOG vs. Regular Website…Do you know the difference? www.LookToTheRight.com www.SponsorAnExotic.com Both have to have a Domain Name, URL, WWW……
    • www.GoDaddy.com
    • Make your web page / site search engine friendly (SEO) • Two to three keywords • Synonyms can help • What words do your customers use to look for you? • Narrow keywords of a Niche is often better. • make your site keyword-rich • Easy for visitors! Getting info or buying
    • Google Keyword Tool SPYFU.com WordTracker.com KeyCompete.com
    • Marketing Your E-Commerce Site: The Two Sides of Google Sponsored = Paid See Next Slide for Organic Search Help - SEO
    • www.AdWords.com
    • Web Designer (Broad Match) “Web Designer” (Phrase Match) [Web Designer] (Exact Match)
    • Confirm, Continue to Sign Up, Pay $5
    • http://www.google.com/analytics
    • http://www.google.com/analytics
    • Local Searches, Results with Map and Locations of Business
    • Other CSE’s (Comparison Shopping Engines) Shop.com Shopping.com Shopzilla.com Buy.com Nextag.com Overstock.com
    • www.PayPal.com
    • Get to know other Bloggers – Ask them what they are doing?
    • Lets Go Live To Review Google Products Keywords Twitter Blogging My Favorate Resources Seobook.com JohnChow.com Shoemoney.com
    • Thank You for Coming! Now… - Review what you wanted - Class Evaluation - Fill out our form
    • Web resources: Contact the instructor at: www.SlideShare.net/LookToTheRight Martin Brossman www.GoDaddy.com – Low price web site and hosting. Martin@CoachingSupport.com www.PayPal.com – Way to receive and send money safer than a credit card over the Internet. (919) 847-4757 www.cj.com – “Online advertising channels of affiliate marketing and managed search.” www.AdSense.com – “Money from relevant ads on your website.” My coaching web site: www.WorldWideBrands.com –on-line wholesalers www.CoachingSupport.com www.Camtasia.com – Video Screen Recorder My podcast: www.LuLu.com – Print on demand for text, video or audio with store front. www.Inquireonline.info www.gotomeeting.com– on-line meeting and GoToWebinar – web training. Noah Boswell www.everythingoutlet.com – Source for FrontPage and DreamWeaver. www.LookToTheRight com www.VeryAffordableWebsites.com – Easy way to build your own website. http://smallbusiness.yahoo.com - Yahoo own temple drive website. 1-844-826-8620 www.homestead.com - Another build your own website from templates. geocities.yahoo.com – Free website with ads Other courses offered www.linkytown.com – Free with limitations, pay for features at the community college: www.turnkeywebsiteinfo.com - $499 website. sbcspeakers.com www. prostores.com – Resource for having a web store. www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class. www.AdWords.com – To advertise your website with Google. www.FastPitchNetworking.com/promo&www.Linkedin.com – Two Business Networking website. www.StumbleUpon.com – To find websites in a unique way and more. www.blogger.com & www.wordpress.com – Two free blogging sites. Examples: www.squarespace.com - works well with Mac – Low cost blog & web template oriented createbusinessgrowth.com – Example of a www.feedburner.com – advanced / free for promoting your blog. blog www.mybloglog.com – A place to network with other bloggers. inquireonline.info – Example of a podcast www.spyfu.com - Find out how much money your competition spend on web marketing. FindingOurFire.com – Example of books www.zoomrank.com / /www.keywordspy.com - Keyword search tools and audio from Lulu.com www.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”) www.craigslist.org - free place to buy / sell items and services. eBay.com – online auction
    • Website check list from the training of: Noah Boswell & Martin Brossman www.SBCSpeaker.com ❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here. ❑ 2 What are the reasons for creating a new site or updating your current one? ❑ 3 What are the aims and objectives of the site? ❑ 4 How will you measure if the site meets your aims and objectives? ❑ 5 What is the target audience for the site? ❑ 6 What are some of your peers´ sites? Please include URL´s ❑ 7 What sites do you like the look and feel of and would like your site to reflect? ❑ 8 How many sections would you estimate the site to have? ❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event Calendars, etc. ❑ 10If you would like to sell products and or services on your site how many individual items would there be ( Rough estimate)? ❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)? ❑ 12 Are you looking to update your site content yourself? ❑ 13 What are your budget considerations for this project? ❑ 14 Any other information that you feel will help this project? Web Development Questionnaire from www.impdesigns.com (info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 - 2008 Impressive Designs)