Planning A Web Site Audience Possibilities
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Planning A Web Site Audience Possibilities

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Planning A Web Site Audience Possibilities Planning A Web Site Audience Possibilities Presentation Transcript

  • Planning a Web Site
    Understanding the Possibilities
    of the Web
  • Possibilities
    How can you know what’s out there if you never look?
    Before you begin to plan your site – go shopping!
    Look at other site!
    Examine sites in your market
    As you surf the ‘Net, look for components you like on other sites
  • Possibilities
    Look for functions and structures that will be serve your sites purposes
    There are many ways you can communicate
    Human voice
    Images
    Text
    Sound and music
    Animation
    Motion video
    Virtual reality
  • Using Text
    Text
    Most efficient means of transferring information over the web
    HTML – Hypertext Markup Language
    Universal language spoken on the net – requires only a browser to read
    Reading from a computer screen not as comfortable as the printed page
    Important to make text on the page easy to read
  • Hypertext
    Hypertext – text that is active – it does something!
    Generally, it’s going to take you somewhere or display something
    Hypertext links are generally represented as underlined text.
  • Hypertext
    Hypertext can be used to:
    Link to another Web page in your own site
    Link to another Web site
    Link to a spot elsewhere on the same page
    Link to an image on your Web site or elsewhere
    Link to a voice, music or sound clip
    Link to a video
    Open a new window (display a definition, show information, show pictures)
  • Hypertext
    How will your site use links?
    For navigation?
    To access content?
    How will the links be represented?
  • Printing
    Some documents are able to easily read on the computer screen
    Long documents are better in another format
    MS-Word (.doc)
    Adobe Acrobat (.pdf)
    If you’re going to present different file types, be sure to include a download link for the free viewer software.
  • Things to Consider
    Look at the purposes and functions of your site
    Which will best be achieved with text?
    What type of text
    Long, scrolling articles
    Short paragraphs that can be read on-screen
    Has the text been written in another organization document?
    Does it need to be composed from scratch?
  • Images
    Most frequently used form of information after text
    Images often replace or support text as the message)
    Images can be used as navigation tools
    Images can be used as icons (represent an idea)
  • Images
    Speed of users Internet connection has a huge impact on viewing images
    Users with limited bandwidth will find pages load very slowly
    Bandwidth - measures rate at which data moves between points
    Many users have high-speed Internet connections, but designers should remember many still do not
  • Images
    Keep the size of images down
    Generally, aim for image files sizes under 50 kilobytes.
    Here’s an example of a site where the images are used for navigation:
    http://www.weather.gov/
  • Multimedia
    Refers to a broad range of online media, including:
    Animation
    Sound
    Video
    Virtual Reality
    http://www.virtualgettysburg.com/vg/panoramas/multi_node.html
  • Interactivity
    Definition:
    The Web page involves action on the part of the user – the user does more than sit passively and look at the screen.
    That’s so important…let’s say it again:
    The user is not passive! The user is involved with the Web page
  • Interactivity
    Interactive pages allow users to:
    Choose – select their topic
    Animate – click and see a process in action; learn a concept via a moving diagram
    Search and find – don’t make the site a scavenger hunt…make it easy!
    Buy and sell – making a commercial transaction (e-commerce)
    Manipulate – use the mouse to move things
    Construct – build something on-screen
    Question and answer – ask an expert and get a response
    Converse – Chat and Discussion Forums
    Play – the highest form of interactivity – make it fun!