Week 5 - Toward A Better Design - 1

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Week 5 - Toward A Better Design - 1

  1. 1. Observing and <br />Critiquing Existing sites<br />Toward a Better Design<br />
  2. 2. Lecture Concepts<br />Focus on designing a web site<br />Observe and critique existing sites<br />Develop key design concepts and guidelines<br />Provide important details on designing readable text<br />Sketching and prototyping a site design<br />
  3. 3. Lecture Objectives<br />Understand how existing sites incorporate key design concepts<br />Learn how to apply guidelines for good site design<br />Learn to use the following tools to create eye appeal:<br />Color<br />Balance<br />Alignment<br />Other tools<br />Become aware of the process of sketching, prototyping and testing your design<br />
  4. 4. Observing and Critiquing Existing Sites<br />Before designing a site – look at others<br />Analyze how they achieve the objectives we’ve discussed<br />What could they do better?<br />Analyze many sites in order to be better informed<br />
  5. 5. Observing and Critiquing Existing Sites<br />Sites to analyze:<br />An existing site from the organization (the one you’re designing for)<br />A site from a competitor<br />Site from a parallel organization (if you manufacture boats, look at autos)<br />
  6. 6. Observing and Critiquing Existing Sites<br />Analysis of each site should focus:<br />Display of information<br />How does the site display text, images and video? <br />How does it incorporate sound?<br />How does it display lists and tables?<br />
  7. 7. Observing and Critiquing Existing Sites<br />Analysis of each site should focus:<br />Navigation through the site:<br />Whose site am I looking at?<br />Where am I in the site?<br />What else is available?<br />Where should I go next?<br />How do I find what I am looking for?<br />
  8. 8. Observing and Critiquing Existing Sites<br />Analysis of each site should focus:<br />Choosing and finding:<br />How do I select items to view?<br />How do I search the contents of the site?<br />What kind of site map is provided?<br />
  9. 9. Observing and Critiquing Existing Sites<br />Analysis of each site should focus:<br />Communicating the organization’s identity:<br />How does the site use color?<br />What kind of distinguishing font is used?<br />How is the company logo displayed?<br />What design features are included?<br />
  10. 10. Observing and Critiquing Existing Sites<br />Analysis of each site should focus on:<br />Feedback and interaction:<br />How are forms used?<br />Are discussion forums provided?<br />Are chats available?<br />Are there other forms of feedback and interaction?<br />
  11. 11. Observing and Critiquing Existing Sites<br />After you’ve answered these questions for sample sites, use them to determine how you will handle these issues in your site.<br />

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