1. A Mom
Your Passion, Your Brand.
2. A Mom Entrepreneur???
Real Moms, Real Business
A Mom Entrepreneur is an online resource and
gathering place for women who want to do it all. Be a
great mom, business owner, partner, friend, sibling,
daughter….the list can go on infinitely.
We do it because we can but it’s not easy. Connecting
with like minded women can give us the strength and
support when we most need it.
A Mom Entrepreneur is THAT place! Keeping It Real!
3. A Mom Entrepreneur???
I’ve done many things in my lifetime from cosmetology
to real estate, from retail to academics, and being self
I haven’t always been successful but I have learned a
lot of what NOT to do.
I am passionate about controlling my own destiny and
LOVE helping others do the same.
4. A Mom Entrepreneur???
Attract. Engage. Convert. ~ Lee
Odden, TopRank Marketing
5. A Mom Entrepreneur???
Attracting people to your product or service
HAS to happen or you won’t have a
6. A Mom Entrepreneur???
Attracting is the most difficult part. You can
have a mediocre product and great
marketing and your product/service will sell.
If you have a great product/service and
your marketing doesn’t hit the intended
audience you won’t sell very many.
If you don’t attract you can’t engage or
7. A Mom Entrepreneur???
Turning that passion, that idea, into a viable
8. A Mom Entrepreneur???
Do you want o be a LifeStyle Entrepreneur?
The definition of a lifestyle entrepreneur is a
business owner who prioritizes lifestyle
benefits over profits.
9. A Mom Entrepreneur???
You might be wondering why the title of the
slides – A Mom Entrepreneur – is followed by
10. A Mom Entrepreneur???
It’s because I had an epiphany a couple
weeks ago on how to consolidate all do. To
quit driving myself crazy and not being
effective and follow my true passion.
11. A Mom Entrepreneur???
To package all I do into one thing requires
me to BRAND myself so people understand.
That leads me to the branding piece of
today because without creating a good
brand for myself I won’t be successful.
12. A Mom Entrepreneur???
Catherine Kaputa, in her latest book
“Breakthrough Branding” says that branding
is all about building a recognizable identity,
and associating it with benefits and positive
13. A Mom Entrepreneur???
Ask yourself this……does your business, your
passion, have that recognizable identity?
I know mine doesn’t….yet!
14. A Mom Entrepreneur???
If you want to take your passion and make it
a business you have to define it. That can be
a hard thing to do.
15. A Mom Entrepreneur???
It’s not always easy to put into words your
feelings. You have to have a consistent
message and feelings can often change
day to day.
16. A Mom Entrepreneur???
Marketing boils down to how you serve
yourself up to those around you and what
you consistently offer to them.
17. A Mom Entrepreneur???
Without a proper definition of your personal
brand, you can’t possibly market yourself.
Part of that process is also identifying how
your brand can be unique from others in the
same space, and how to build an
experience, unlike all others around you.
18. A Mom Entrepreneur???
Start the branding process by defining who
you want to be, who/what you want your
business to be. It's an important first step. We
can't move ahead without knowing what
we want out of life. Every brand does it, and
so should you.
19. A Mom Entrepreneur???
In working on how to define your brand you
Think about the space your product/service
20. A Mom Entrepreneur???
How you want to connect with your
21. A Mom Entrepreneur???
Your brand has to have character, it has to
live with a personality.
22. A Mom Entrepreneur???
Your brand should speak for it’s self and
always have a consistent message.
23. A Mom Entrepreneur???
Back in the days before social media a
brand was more a static image.
Today it’s different. Your brand is not a logo.
It’s a vision.
24. A Mom Entrepreneur???
Today it has to speak to your customer and
maybe even to you on days you are
wondering why you wanted to do this
business thing in the first place.
25. A Mom Entrepreneur???
A brand takes who you are and what your
target audience wants and creates that
26. A Mom Entrepreneur???
When you think Volvo, you might think
safety. When you think Nike, you might think
"Just Do It.”
27. A Mom Entrepreneur???
The fact that you remember the brand
name and have positive associations with
that brand makes your product selection
easier and enhances the value and
satisfaction you get from the product or
28. A Mom Entrepreneur???
A brand is the sum of all the characteristics
that make your offering unique:
29. A Mom Entrepreneur???
30. A Mom Entrepreneur???
For me consolidating all of my stuff under
one roof was about LifeStyle.
31. The Art of Fabulous Living
I knew the feelings felt about what I did and
wanted to do and after much thinking was
able to sum it up in the statement:
The Art of Fabulous Living
32. The Art of Fabulous Living
To me it means:
• Living life on my terms.
• Handling all situations with class.
• Being knowledgeable.
• Being a support to others.
33. The Art of Fabulous Living
That’s what I want it to mean to others and I
felt the statement:
The Art of Fabulous Living
34. The Art of Fabulous Living
My challenge to you this week is to define
what your business, your brand mean to you
and what’s the statement you can say to
people to covey it to them?
35. The Art of Fabulous Living
36. The Art of Fabulous Living
Nov 11th Financial Fundamentals 10am-11am EST
Nov 18th Time Management 10am-11am EST
Nov. 25th Networking: Online & Face2Face 10am-11am EST
37. Thank You!
You can reach me at email@example.com
38. The Art of Fabulous Living