Your Brand, Your Passion

A Mom
Entrepreneur
Mini Master
Class
Your Passion, Your Brand.

A Mom Entrepreneur???
About us:

Real Moms, Real Business
A Mom Entrepreneur is an online resource and
gathering place for women who want to do it all. Be a
great mom, business owner, partner, friend, sibling,
daughter….the list can go on infinitely.
We do it because we can but it’s not easy. Connecting
with like minded women can give us the strength and
support when we most need it.
A Mom Entrepreneur is THAT place! Keeping It Real!
www.amomentrepreneur.com

About me:
I’ve done many things in my lifetime from cosmetology
to real estate, from retail to academics, and being self
employed.
I haven’t always been successful but I have learned a
lot of what NOT to do.
I am passionate about controlling my own destiny and
LOVE helping others do the same.

Attract. Engage. Convert. ~ Lee
Odden, TopRank Marketing


Attracting people to your product or service
HAS to happen or you won’t have a
business.


Attracting is the most difficult part. You can
have a mediocre product and great
marketing and your product/service will sell.
If you have a great product/service and
your marketing doesn’t hit the intended
audience you won’t sell very many.
If you don’t attract you can’t engage or
covert.

But first………
Turning that passion, that idea, into a viable
business path.


Do you want o be a LifeStyle Entrepreneur?
The definition of a lifestyle entrepreneur is a
business owner who prioritizes lifestyle
benefits over profits.


You might be wondering why the title of the
slides – A Mom Entrepreneur – is followed by
question marks???


It’s because I had an epiphany a couple
weeks ago on how to consolidate all do. To
quit driving myself crazy and not being
effective and follow my true passion.


To package all I do into one thing requires
me to BRAND myself so people understand.
That leads me to the branding piece of
today because without creating a good
brand for myself I won’t be successful.


Catherine Kaputa, in her latest book
“Breakthrough Branding” says that branding
is all about building a recognizable identity,
and associating it with benefits and positive
consequences.


Ask yourself this……does your business, your
passion, have that recognizable identity?
I know mine doesn’t….yet!


If you want to take your passion and make it
a business you have to define it. That can be
a hard thing to do.
Why?


It’s not always easy to put into words your
feelings. You have to have a consistent
message and feelings can often change
day to day.


Marketing boils down to how you serve
yourself up to those around you and what
you consistently offer to them.


Without a proper definition of your personal
brand, you can’t possibly market yourself.
Part of that process is also identifying how
your brand can be unique from others in the
same space, and how to build an
experience, unlike all others around you.


Start the branding process by defining who
you want to be, who/what you want your
business to be. It's an important first step. We
can't move ahead without knowing what
we want out of life. Every brand does it, and
so should you.


In working on how to define your brand you
want to:
Think about the space your product/service
occupies.


How you want to connect with your
customers.


Your brand has to have character, it has to
live with a personality.


Your brand should speak for it’s self and
always have a consistent message.


Back in the days before social media a
brand was more a static image.
Today it’s different. Your brand is not a logo.
It’s a vision.


Today it has to speak to your customer and
maybe even to you on days you are
wondering why you wanted to do this
business thing in the first place.


A brand takes who you are and what your
target audience wants and creates that
connection.


For example:
When you think Volvo, you might think
safety. When you think Nike, you might think
"Just Do It.”


The fact that you remember the brand
name and have positive associations with
that brand makes your product selection
easier and enhances the value and
satisfaction you get from the product or
service


A brand is the sum of all the characteristics
that make your offering unique:


 Reputation
 Customer

Service

A

Promise
 Price
 Feeling
 Attitude
 Logo
 Product Line

For me consolidating all of my stuff under
one roof was about LifeStyle.


The Art of Fabulous Living
I knew the feelings felt about what I did and
wanted to do and after much thinking was
able to sum it up in the statement:


To me it means:
• Confidence.
• Living life on my terms.
• Handling all situations with class.
• Being knowledgeable.
• Being a support to others.


That’s what I want it to mean to others and I
felt the statement:

…did that!


My challenge to you this week is to define
what your business, your brand mean to you
and what’s the statement you can say to
people to covey it to them?


Questions?


Nov 11th Financial Fundamentals 10am-11am EST

Nov 18th Time Management 10am-11am EST

Nov. 25th Networking: Online & Face2Face 10am-11am EST


Thank You!
You can reach me at laina@lainaturner.com
Twitter @laina_turner
Facebook
https://www.facebook.com/pages/AMomE
ntrepreneur/186136878119800


Questions?


Your Brand, Your Passion

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