1. Recognise These?
How many of these do you recognise and
what have they got in common?

2. Recognise These?
They are all Viral Adverts
Cloverfield Blend It
Movie Trailer
Cadburys Nike
Honda
Gorrilla Golden Boots
Cogs

3. Learning Outcomes
By the end of today’s lesson;
• All students will identify the purpose
of 2 different viral ads (level 4)
• Most students will describe good and
not so good features of 2 different
viral ads (level 5)
• Some students will describe how the
viral add meets its purpose (level 6

4. Viral Ad 1

5. Task 1
Now you have an idea of the purpose,
audience, good and not so good features
of a professional viral ad, you will need
to describe these points in a report.
On Jogle you will find the work sheet
you need to complete.

6. Viral Ad 2

7. Task 2
You will now need to complete the evaluation
form for the second viral ad.
To achieve the higher grades you should;
• Describe your points, don’t list them,
• Have perfect SPAG,
• Consider the purpose in your good/not so
good features.

8. Review Learning
Having watched 2 professional viral ads
you now need to think of 5 adjectives
that describe a good viral ad.
Stuck? Try one of these…
Fun Slow Frustrating
Interesting Tedious Tiring
Exciting Inspiring Dynamic
Knowledgeable Hilarious Peaceful
Boring Fast Animated