1. Online Marketing
How do these website use adverts from
other companies?

2. Learning Outcomes
By the end of today’s lesson;
• All students will explain how the school can
use electronic advertising (level 4)
• Most students will identify benefits and
limitations of online marketing inside and
outside school (level 5)
• Some students will explore the impact of
online marketing for a real life company
(level 6)

3. Task 1
The John of Gaunt School uses online
marketing in a number of ways.
You have 5 minutes to find as many
different ways that the school uses
online advertising as possible.

4. Task 1
What have you found out?

5. Diamond 9
You will need to get into groups of 3
and on one computer you will need Twitter
to download the diamond 9 activity. Facebook Ads
YouTube
You should organise all of the Website
diamond shapes into one big Downloadable Files
diamond, with the best form of E-mails
advertising at the top, and the Web Banners
worst at the bottom. Blogs
Google Ads
You should also explain your reasons

6. Task 2
Using Jogle, you should explain in detail 3 of
the methods of online advertising. You should
include;
• What is the method of advertising?
• What are its advantages?
• What are its disadvantages?
• How many people will it impact?
• BONUS – How much does it cost to
advertise in this way?

7. Review Learning
On a post it note you should write down a
question about what you have learnt in
today’s lesson.
Once you have written it you will need to
stick it on the board.
If you are selected then you will need to
pick a random post it note and answer the
question written on it.