The document discusses the significance of mobility as a critical priority for business success, emphasizing the need for a comprehensive mobile strategy. It outlines the benefits of mobility, including increased revenue, employee satisfaction, and competitive advantage, while highlighting the importance of integrating mobile applications into enterprises. Ideaca, a Canadian consulting firm, provides insights on mobility trends, industry standards, and strategic approaches for organizations to embrace mobile solutions effectively.

1. Thank you for your patience.
The presentation will begin momentarily.

2. Mobility…Canada’s Most Overlooked Priority and Why it is
Crucial to Business Success
©2011 Ideaca

3. Ideaca Overview
What is Mobility?
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions

4. About Ideaca
Ideaca is a Canadian based consulting firm that advises on and
implements business applications
• Offices in Vancouver, Calgary, Edmonton, Toronto and Kitchener
• Privately held with over 250 employees
• Over 350 satisfied, repeat customers
Our Areas of Focus Include:
• Strategic Consulting & Advisory Services
• Business Intelligence
• Mobility Advisory Implementation
Services Services
• Customer Relationship Management (CRM)
• Portals and Collaboration
• Enterprise Resource Planning (ERP)
• Custom Application Development
• Enterprise Application Integration Support Services
• Cloud Computing
• Support Services
Big Firm Consulting, Small Team Dedication, Benefits-Based Delivery
©2011 Ideaca

5. Ideaca Overview
We are a trusted strategic advisory & technology services
partner from Strategy to Solution
• With a benefits based delivery model, we work with customers to concentrate
on achieving tangible benefits quickly
• Our approach builds capabilities, not just systems. We put a heavy emphasis
on people dimensions of project success and ensure your people have the
capabilities and knowledge for continued success long after we are gone
• Experience-based project approach methodology & delivery tools that allow us
to seamlessly & effectively work with clients and other external partners
©2011 Ideaca

6. Ideaca Overview
What is Mobility?
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions

7. Poll Warm Up
Did you bring a mobile device with you?
A. No, I’m unplugged
B. Yes, I have my Blackberry
C. Yes, I have my iPhone
D. Yes, I have my Android
E. Yes, I have my Tablet
©2011 Ideaca
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8. What is Mobility?
©2011 Ideaca
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9. What is Mobility?
©2011 Ideaca
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10. What is Mobility?
©2011 Ideaca
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11. What is Mobility?
©2011 Ideaca
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12. What Mobility IS NOT!
Citrix Remote Desktop
Terminal Server
Putting a mobile login on your current
applications
Solely a link to a website
©2011 Ideaca
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13. What is Mobility?
• It changes business models
• It is about an integrated
experience
• It should be about the right data
• Make mobility fit the purpose
• Mobility should be corporately
owned, personally enabled
• Start securing data in motion
©2011 Ideaca
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14. DEMO: Entering Travel Expenses
©2011 Ideaca
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15. 7 Traits of Highly Effective Mobility
Software Solutions
1. Scales well to accommodate 2. Offers proven 3. Accommodates specific 4. Features a crisp user
future growth in your security features exposure requirements for interface to enhance the
organization forms, fields and tables in user experience
even the most complex
environments
5. Is easily deployed with 6. Allows flexible 7. Operates in both online and
no "gotchas" during the control and validation offline environments
implementation phase functionality
©2011 Ideaca
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16. Mobility: a Bottom Up Revolution
There are a lot of devices out there …
There are now more
Mobile Phones (5.1 B)
than
toothbrushes (4.2 B)
©2011 Ideaca
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17. And there are going to be a lot more …
Sources: http://www.businessinsider.com/the-one-chart-you-need-to-see-to-understand-mobile-2011-11?utm_source=%23frankguillen&utm_medium=twitter&utm_campaign=FrankGuillen+Buzz,
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1
©2011 Ideaca

18. Mobility is a complex, fast-moving,
marketplace …
Windows
Windows 32 iPhone iPad Android BlackBerry Symbian Palm Mobile
©2011 Ideaca

19. In the Headlines…
©2011 Ideaca
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20. Mobility: Data In…Info Out
Mobility
Mobile
“Data In” “Info Out”
“Data In” “Info
Out”
Business Process Business Analytics
Business Process Business Analytics
Systems of
Systems of Systems of
Systems of
Record
Record Engageme
Engagement
nt
©2011 Ideaca
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21. Mobility: Touches People
©2011 Ideaca
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22. Ideaca Overview
What is Mobility?
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions

23. Mobility is Here: Embrace It!
In 2016, 350 million employees will use
smartphones — 200 million will bring 350M
their own.*
100% employees with
spending smartphones
increase on
1.2B mobile projects
spending increase
60% on mobile projects
growth in
46% collaboration
enterprises
support personal
devices
2B
downloads
apple app store
2011 2012 2013 2014 2015 2016
*Forrester: Mobile is the New Face of Engagement; updated February 23, 2012t
©2011 Ideaca
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24. Mobility: What it means for your Company
• The deployment of line-of-business (LOB)
applications in large enterprises is
happening in earnest today as
organizations recognize strong business
benefits in the deployment of such
solutions
• Recent IDC survey data demonstrates
that 70% of all organizations have
deployed at least one mobile enterprise
application beyond email
• Most organizations have seen a return
within 12 – 18 months
©2011 Ideaca

25. Poll 1
• How many mobile applications do you
regularly use for personal use?
A. 0
B. 1
C. 2-5
D. 6-10
E. 10+
©2011 Ideaca

26. Poll 2
• How many mobile applications do you use
for business use?
A. 0
B. 1
C. 2-5
D. 6-10
E. 10+
©2011 Ideaca

27. Mobilized Apps Priorities & Maturity
©2011 Ideaca
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28. Global Enterprise Mobile Application Adoption
Source: Aberdeen Group, September 2011
©2011 Ideaca

29. Mobile Investment Costs
Mobility Cost Breakdown
Wireless Carriers
4%1% 5%
Mobile Devices
41%
27%
IT Support
Training
Server Hardware
Wireless
22%
Applications/Software
©2011 Ideaca

30. Poll 3
• How many mobile applications are you
planning to deploy in the next 12 months?
A. 0
B. 1
C. 2-5
D. 6-10
E. 10+
©2011 Ideaca
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31. Ideaca Overview
What is Mobility?
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions

32. Mobile Application Adoption Drivers
Source: Aberdeen Group, September 2011
©2011 Ideaca

33. Benefits of Mobility
Increased
Revenue
Increased
Employee Increased
Satisfaction & Cost Savings
Productivity
Customer
Competitive
Satisfaction
Advantage
& Retention
©2011 Ideaca

34. Benefits of Mobility
Increased Revenue
• Leverage the mobile channel to
increase sales orders, and
revenue
Increased
Revenue
• Route planning using GPS to
Increased
Increased
schedule more client visits in a
Employee
Satisfaction &
Cost day and optimize technician
Savings
Productivity routes
• Ability to add additional value
during the delivery of a service.
Customer
Competitive
Satisfaction
Advantage
& Retention
• Accelerate buying decisions
©2011 Ideaca

35. Case Study
iPads Help to Double Sales
©2011 Ideaca
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36. Mobile Business Intelligence in Action
©2011 Ideaca

37. Benefits of Mobility
Increased Cost Savings
• IT operations cost reductions
account for 20% of the total savings
Increased
Revenue from mobility
• Changing the way mobile workers
Increased
use IT eliminated or greatly reduced
Increased
Employee
Cost the requirements for the old IT
Satisfaction &
Productivity
Savings infrastructure
• The improvement in business
operations account for
approximately 17% of the total
Customer benefits
Competitive
Satisfaction
Advantage
& Retention • LOB operations are designed to
automate business processes and
increase information distribution
and flow
©2011 Ideaca

38. Mobility Can Be Simple
©2011 Ideaca
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39. Examples of Cost Savings
Reduce Attracting &
Route Retaining
Admin
Planning Talent
Costs
Reduce Reduced
Warranty or Legal
Claim Costs Real Time Liability /
Documentation
Claims
©2011 Ideaca
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40. Benefits of Mobility
Increased Customer Satisfaction
• Engage your customer in newer
Increased ways
Revenue
• Respond to your customer more
Increased
Increased quickly and more accurately
Employee
Cost
Satisfaction &
Savings
Productivity
• Increase your “stickiness” to the
customer
Customer
Competitive
Satisfaction
Advantage
& Retention
People’s lives are a sequence of moments.
Mobile apps let people act — and offer feedback
— in those moments.
(November 16, 2011, “Mobile Mandate For eBusiness Professionals”)
©2011 Ideaca

41. Benefits of Mobility
Competitive Advantage
• Collaboration combined with
Increased
Revenue innovation enables you to be
responsive and agile.
Increased
• Lower costs can give you a
Increased
Employee
Cost competitive edge
Satisfaction &
Savings
Productivity • Mobility can enable collaboration
Customer
Competitive
Satisfaction
Advantage
& Retention
“Serve customers at the lowest possible
cost and instill in them a self-service
habit.” (Forrester: February 23, 2012)
©2011 Ideaca

42. Benefits of Mobility
Increased Employee Satisfaction and Productivity
Increased
• User productivity benefits are
Revenue typically the most significant of all
of the benefits generated by mobile
Increased
LOB solutions
Increased
Employee
Cost
Satisfaction &
Savings
Productivity • On average, users were said to be
14% more productive through a
combination of reducing the time
spent in acquiring the information
Competitive
Customer needed for their jobs and
Satisfaction
Advantage
& Retention increasing their time and ability to
provide information to their
customers
Best in class companies have achieved
38% year over year improvement in
employee productivity compared to 14%.
©2011 Ideaca

43. Case Study
Community Nursing Goes Mobile
©2011 Ideaca
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44. GPS Overlays in Action
©2011 Ideaca

45. Poll 4
Where does (or would) your company
realize the MOST benefit from mobility?
A. Employee Satisfaction
B. Percentage of Workload
Completed on Mobile
Device
C. Operational Efficiency
D. Employee Productivity
E. Customer Satisfaction &
Retention
©2011 Ideaca

46. Mobility Best-in-Class Performance
Source: Aberdeen Group, September 2011
©2011 Ideaca

47. Mobile Workers by Category
Delivery personnel/drivers 2%
Factory/production staff 3%
Construction/tradespeople 2%
Specialty/Other Public Safety 2%
19% Physicians/clinicians 5%
Public Service 2%
44% Faculty 3%
Field Force
36% Field Sales 21%
Field Service 12%
Mobile Senior Executives 15%
Professional Managers 10%
Consultants 8%
Other knowledge worker staff 7%
Administrative 4%
©2011 Ideaca
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48. Business Case for
Mobile Business Intelligence
©2011 Ideaca

49. Business Case for
Mobile Business Intelligence
 Enables better, more timely decision making
 Empowers everyone in the organization
 Provides a single version of the truth (inside and outside the office)
 Can be applied to any corporate data; can re-use existing reports
Report “In the Office” Report “On the Road”
©2011 Ideaca

50. Ideaca Overview
What is Mobility?
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions

51. Challenges to Building a Mobile Strategy
©2011 Ideaca
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52. Why Build a Mobile Strategy?
©2011 Ideaca
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53. IT has to respond to this challenge NOW …
Enterprises Smartphones & tablets
are building mobile applications today are the dominant computing device
Tablets Forecast
45% 1800
1600
of companies as a priority will 1400
implement mobile enterprise 1200
apps in 2011
1000
(millions
of units) 800
600
58% 400
200
expect to support up to 4
0
different mobile operating
2010 2011 2012 2013 2014
system platforms
Desktop PC Mobile PC
Smartphones Media Tablets
©2011 Ideaca

54. Mobile Strategy Influencers
©2011 Ideaca
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55. Enterprise Mobile Strategy
• Define a Mobility Vision
• Research and Analysis
• Competitors
• Industry Trends and Non-Related Industry Trends
• Create a Mobility Framework
• Establish a Mobility Eco-System
• Define an Infrastructure Roadmap
©2011 Ideaca
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56. BYOD Strategy
Put the Policy in
Start with Mobile Place and Enforce It
Secure the Tablets Put IT Back in Charge
Device Management
Create & Maintain Plan for Multiple Smart Evolve to Enterprise Compare your
a Device Inventory Devices per User Mobility Management Organization’s
(EMM) Performance
©2011 Ideaca
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57. Mobility Beyond the ROI
Organizational Consider the culture of your organization in your
Factors mobile strategy and your customer branding/value
proposition.
Evaluate the current state of existing business
applications and business processes
Ensure a mobile application will add value, consider
a pilot
Update your company policies
Acceptable Use
Employee responsibility for lost/stolen damaged
devices
Privacy policies and security policies
©2011 Ideaca

58. Summary : Recommended Next Steps
Define your Mobility Strategy
Manage your Mobility
Reassess and Adjust
Infrastructure
Realize the Benefits Develop and/or Deploy Apps
©2011 Ideaca

59. Ideaca Overview
What is Mobility?
Mobility Industry Trends
Benefits of Mobility
Building a Mobile Strategy
Questions

60. Thank you
For further discussion, please contact us:
Brad Blaskavitch: (519) 340 1017
Brad.Blaskavitch@ideaca.com
Or Christa Nesbitt: (519) 340-1015
Christa.Nesbitt@ideaca.com
©2011 Ideaca